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6 to 59th St./Lexington Ave.

Cameras and Electronics

Apple Store.

Apple’s New York flagship is topped by a giant translucent cube and is open 24 hours a day, every day, to satisfy those wee-hours computer cravings. At all stores you’ll have to elbow through a crowd, but they’re the best places to check out the latest equipment, software, demos, and troubleshooting Genius Bars. | 767 5th Ave., between E. 58th and E. 59th Sts., Midtown East | 10153 | 212/336– 1440 | Subway: R to 60th St.

SONY Style.

Located on the ground floor of the Sony Building, this sunny space is a wonderland of electronics. You’ll find all the latest stereo and entertainment systems, digital cameras, high-def TVs, and MP3 players on the shelves. | 550 Madison Ave., at E. 55th St., Midtown East | 10022 | 212/833–8800 | Subway: E, M, 6 to 51st St./Lexington Ave.

Clothing

BCBG/Max Azria.

If flirtation’s your sport, you’ll find your sportswear here: fluttering skirts, beaded camisoles, chiffon dresses, and leather pants fill the racks. | 770 Madison Ave., at E. 66th St., Upper East Side | 10021 | 212/717–4225 | Subway: 6 to 68th St./Hunter College.

Brooks Brothers.

The clothes at this classic American haberdasher are, as ever, traditional, comfortable, and fairly priced. Summer seersucker, navy-blue blazers, and the peerless oxford shirts have been staples for generations. The women’s and boys’ selection have variations thereof. TIP Get scanned by a digital tailor for precisely measured custom shirts or suits; appointments are recommended. | 346 Madison Ave., at E. 44th St., Midtown East | 10017 | 212/682–8800 | Subway: 4, 5, 6, 7, S to 42nd St./Grand Central

Burberry.

This six-story glass-and-stone flagship is a temple to all things plaid and British. The iconic trench coat can be made-to-measure here, and the signature plaid can be found on bikinis, scarves, and wallets. For children, there are mini-versions of quilted jackets and cozy sweaters. | 9 E. 57th St., between 5th and Madison Aves., Midtown East | 10022 | 212/407–7100 | Subway: N, R, W to 5th Ave./59th St.

Chanel.

The Midtown flagship has often been compared to a Chanel suit—slim, elegant, and timeless, and decorated in the signature black-and-white colors. Inside wait the famed suits themselves, along with other pillars of Chanel style: chic little black dresses and evening gowns, chain-handled bags, and yards of pearls. There’s also a small cosmetics area where you can stock up on the famed scents and nail polish. | 15 E. 57th St., between 5th and Madison Aves., Midtown East | 10022 | 212/355–5050 | Subway: N, R to 5th Ave./59th St.

Christian Dior.

John Galliano’s over-the-top designs are showcased in this very white, very glossy, serene space. The designs bring elements of everything from raceways to skate punks to haute couture. If you’re not in the market for an investment gown or fine jewelry, peruse the glam accessories, like the latest status bag. The Dior menswear boutique is next door; the rocking cigarette-thin suits are often pilfered by women. | 21 E. 57th St., at Madison Ave., Midtown East | 10022 | 212/931–2950 | Subway: E, V to 5th Ave./53rd St.

Dunhill.

If you’re stumped on what to buy the man in your life, head to Dunhill. The menswear is exquisitely tailored; the accessories like wallets and cuff links are slightly more affordable. The walk-in humidor stores top-quality tobacco and cigars. | 545 Madison Ave., at E. 55th St., Midtown East | 10022 | 212/753–9292 | Subway: F to 57th St.

Emanuel Ungaro.

The vibrant shocking pink of the stairway will keep you alert as you browse through swell ladies-who-lunch daytime suits and grande-dame, sometimes bead-encrusted, evening wear. | 1 W. 58th St., near 5th Ave., Midtown East | 10019 | 212/249–4090 | Subway: N, R to 59th St.

Gianni Versace.

The architecture here, with its marble floor and glittering chandeliers, provides the perfect backdrop for the outrageous designs and colors of Versace clothes. The brand’s housewares and bedding collection is also available here. | 647 5th Ave., near E. 51st St., Midtown East | 10022 | 212/317–0224 | Subway: E, M to 5th Ave./53rd St.

Gucci.

Located in the Trump Building, this 46,000-square-foot

flagship with floor-to-ceiling glass windows is the largest Gucci store in the world. Shoppers will find a special “heritage” department, plus goods exclusive to the store. The clothing is less aggressively sexy than it was in the Tom Ford era, but still edgy. Skintight pants might be paired with a luxe leather jacket; silk tops leave a little more to the imagination. The accessories, like wraparound shades or snakeskin shoes, many with signature horsebit detailing, continue to spark consumer frenzies. | 725 5th Ave., at 56th St., Midtown East | 10022 | 212/826–2600 | Subway: N, R to 5th Ave./59th St.

Tommy Hilfiger.

The global flagship oozes old-school Americana, with its dark-wood paneling, shirts displayed on bookshelves, and scattering of antiques. It’s filled with tailored suits for men, smart sweater sets and pencil skirts for women, and evening wear along with sportswear, plus a whole floor devoted to denim. | 681 5th Ave., at 54th St., Midtown East | 10022 | 212/223–1824 | Subway: E, M to 53rd St.

Yves Saint Laurent.

Tom Ford’s successor, Stephano Pilati, is lightening up the fabled French house. Think seduction instead of sexpot, with white trench coats, Grecian column dresses, and ruffled silk blouses. | 3 E. 57th St., between 5th and Madison Aves., Midtown East | 10022 | 212/980–2970 | Subway: N, R to 5th Ave./59th St..

Department Stores

Bloomingdale’s.

Only a few stores in New York occupy an entire city block; the uptown branch of this New York institution is one of them. The main floor is a crazy, glittery maze of mirrored cosmetic counters and perfume-spraying salespeople. Once you get past this dizzying scene, you can find good buys on designer clothes, bedding, and housewares. |

1000 3rd Ave., main entrance at E. 59th St. and Lexington Ave., Midtown East | 10022 | 212/705–2000 | Subway: N, R, 4, 5, 6 to 59th St./Lexington Ave.

Saks Fifth Avenue.

A fashionand beauty-only department store, Saks sells an astonishing array of clothing. The choice of American and European designers is impressive without being esoteric— the women’s selection includes Gucci, Narciso Rodriguez, and Marc Jacobs, plus devastating ball gowns galore. The footwear collections are gratifyingly broad, from Ferragamo to Juicy. In the men’s department, sportswear stars such as John Varvatos counterbalance formal wear and current trends. The ground-floor beauty department stocks everything from the classic (Sisley, Lancôme, La Prairie) to the fun and edgy (Nars, M.A.C.). | 611 5th Ave., between E. 49th and E. 50th Sts., Midtown East | 10022 | 212/753– 4000 | Subway: E, M to 5th Ave./53rd St.

Home Decor

Muji.

If you’re into simple, chic, cheap style, Muji will be your trifecta. The name of this Japanese import translates to “no brand,” and indeed, you won’t find a logo plastered on the housewares or clothes. Instead, their hallmark is streamlined, often monochromatic design. The whole range of goods, from milky porcelain teapots to wooden toys, is invariably user-friendly. At this branch, you can glimpse the lobby of theNewYork Times. | 620 8th Ave., at W. 40th St., Midtown West | 10018 | 212/382–2300 | Subway: A, C, E to 42nd St./Port Authority.

Jewelry and Accessories

A La Vieille Russie.

Antiques dealers since 1851, this shop specializes in European and Russian decorative arts, jewelry, and paintings. Behold bibelots by Fabergé and others, enameled or encrusted with jewels. If money is no object, there are also antique diamond necklaces and pieces of china once owned by Russian nobility. | 781 5th Ave., at E. 59th St., Midtown East | 10022 | 212/752–1727 | Subway: N, R to 5th Ave./59th St.

Cartier.

Pierre Cartier allegedly won the 5th Avenue mansion location by trading two strands of perfectly matched natural pearls with Mrs. Morton Plant. The jewelry is still incredibly persuasive, from such established favorites as the Trinity ring and Tank watches to exquisite cuff links for men. | 653 5th Ave., at E. 52nd St., Midtown East | 10022 | 212/753– 0111 | Subway: E, M to 5th Ave./53rd St.

H. Stern.

Sleek designs pose in an equally modern 5th Avenue setting; smooth cabochon-cut stones, most from South America, glow in pale wooden display cases. The designers make notable use of semiprecious stones such as citrine, tourmaline, and topaz. | 645 5th Ave., between E. 51st and E. 52nd Sts., Midtown East | 10022 | 212/688– 0300 | Subway: E, M to 5th Ave./53rd St.

Ivanka Trump.

Compared with the style of Trump père, this small jewelry boutique is quite discreet. All things being relative, though,

The Donald’s daughter would like to see you dripping with her diamonds. Drop earrings, tassel lariats, and lots of bold cocktail rings are shown in an unstuffy yet glam salon. | 685 Madison Ave., between E. 61st and E. 62nd Sts., Midtown East | 10065 | 212/756–9912 | Subway: N, R, 4, 5, 6 to 59th St./Lexington Ave.

Tiffany & Co.

The display windows can be soigné, funny, or just plain breathtaking. Alongside the $80,000 platinum-and- diamond bracelets, a lot here is affordable on a whim (check out the sterling silver floor)—and everything comes wrapped in that unmistakable Tiffany blue. | 727 5th Ave., at E. 57th St., Midtown East | 10022 | 212/755–8000 | Subway: N, R to 5th Ave./59th St.

Van Cleef & Arpels.

This French jewelry company is considerably more low-key than many of its blingy neighbors, in both the designs and marketing ethos (you won’t see them opening a store in a suburban mall). Their best-known design is the cloverleaf Alhambra, which can be found on rings, necklaces, and earrings. Other designs are just as understated. | 744 5th Ave., between E. 57th St. and E. 58th Sts., Midtown East | 10019 | 212/644–9500 | Subway: N, R to 5th Ave./59th St.

Shoes, Handbags, and Leather Goods

Bally.

A few curveballs, like olive-green or canary-yellow pumps, liven up the mainly conservative selection. Carryons and clothing, such as deerskin or lamb jackets, join the shoe leather. | 628 Madison Ave., at E. 59th St., Midtown East | 10022 | 212/751–9082 | Subway: N, R, 4, 5, 6 to 59th St./Lexington Ave.

Bottega Veneta.

The signature crosshatch weave graces leather handbags, slouchy satchels, and shoes; the especially satisfying brown shades extend from fawn to deep chocolate. The stylish men’s and women’s ready-to-wear collection is also sold here. | 697 5th Ave., between E. 54th and E. 55th Sts., Midtown East | 10022 | 212/371–5511 | Subway: N, R, 4, 5, 6 to 59th St./Lexington Ave.

Fendi.

Once known for its furs, Fendi is now synonymous with decadent handbags. The purses are beaded, embroidered, and fantastically embellished within an inch of their lives, resulting in prices that skyrocket to more than $1,000. Fancy leathers, evening dresses, coats, and other accessories are also available. | 677 5th Ave., between E. 53rd and E. 54th Sts., Midtown East | 10022 | 212/759– 4646 | Subway: E, F to 5th Ave./53rd St.

Fratelli Rossetti.

Don’t come here expecting sexy, skyscraper stilettos. This Italian leather goods company excels at beautiful, classic shoes. Their riding boots are among the most popular items, but there are also pumps, loafers, and slouchy ankle boots. Men can choose from oxfords and boots. There’s also a line of leather handbags. | 625 Madison Ave., between E. 58th and E. 59th Sts., Midtown East | 10022 | 212/888–5107 | Subway: N, R, 4, 5, 6 to 59th St.

Furla.

Shoulder bags, oblong clutches, and roomy totes can be quite proper or attention-getting, from a cocoa-brown, crocembossed zipper-top to a patent leather, cherry-red purse. |

598 Madison Ave., at E. 57th St., Midtown East | 10022 | 212/980–3208 | Subway: N, R, 4, 5, 6 to 59th St.

Louis Vuitton.

In the mammoth 57th Street store vintage examples of Vuitton’s famous monogrammed trunks float above the fray on the ground floor, where shoppers angle for the latest accessories. Joining the initials are the Damier check pattern and colorful striated leathers, plus devastatingly chic clothes and shoes designed by Marc Jacobs. | 1 E. 57th St., at 5th Ave., Midtown East | 10022 | 212/758–8877 | Subway: E, V to 5th Ave./53rd St.

Salvatore Ferragamo.

Elegance and restraint typify these designs, from black-tie patent to weekender ankle boots. The company reworks some of their women’s styles from previous decades, like the girlish Audrey (as in Hepburn) ballet flat, released seasonally for limited runs. Don’t miss the silk ties for men. |

655 5th Ave., at E. 52nd St., Midtown East | 10022 | 212/759–3822 | Subway: E, M to 53rd St.

Stuart Weitzman.

The broad range of styles, from wing tips to strappy sandals, is enhanced by an even wider range of sizes and widths. Bridal shoes are hugely popular, if pricey. | 625 Madison Ave., between E. 58th and E. 59th Sts., Midtown East | 10022 | 212/750–2555 | Subway: N, R, 4, 5, 6 to 59th St./Lexington Ave.

Toys

American Girl Place.

No pink toy convertibles here; instead, the namesake dolls are historically themed, from Felicity of colonial Virginia to

Kit of Depression-era Cincinnati. Each character has her own affiliated books, furniture, clothes, and accessories. There’s a doll hairdressing station, a café, and a Dress Like Your Doll shop. | 609 5th Ave., at E. 49th St., Midtown East | 10017 | 212/371–2220 | Subway: B, D, F, M to 47th– 50th Sts./Rockefeller Center.

Fodor’s Choice | FAO Schwarz Fifth Avenue.

A New York classic that’s better than ever, this children’s paradise more than lives up to the hype. The ground floor is a zoo of extraordinary stuffed animals, from cuddly $20 teddies to towering, life-size elephants and giraffes (with larger-than-life prices to match). FAO Schwartz stocks M&Ms in every color of the rainbow. Upstairs, you can dance on the giant musical floor keyboard, browse through Barbies wearing Armani and Juicy Couture, and design your own Muppet puppet. | 767 5th Ave., at E. 58th St., Midtown East | 10153 | 212/644–9400 | Subway: 4, 5, 6 to E. 59th St.

MIDTOWN WEST

Beauty

The Plaza Beauty.

If the sticky samples at Sephora make your skin crawl, try an all-together more civilized experience here. The Plaza Beauty, inside the legendary hotel, is a futuristic, all-white space stocked with elite brands like Tocca, Youngblood, and Aquiesse. For more pampering there’s an eyebrow bar and men’s area. Best of all, the sales staff is calm and helpful and won’t attack you with perfume. | 1 W. 58th St., Grand Concourse Level, between 5th and 6th Aves., Midtown West | 10019 | 212/223–4694 | Subway: N, Q, R to 34th St./Herald Sq.

Cameras and Electronics

B&H Photo Video and Pro Audio.

As baskets of purchases trundle along on tracks overhead, you can plunge into the excellent selection of imaging, audio, video, and lighting equipment. The staff is generous with advice, and will happily compare merchandise. Low prices, good customer service, and a liberal returns policy make this a favorite with pros and amateurs alike. TIP Be sure to leave a few extra minutes for the checkout procedure; also, keep in mind that the store is closed Saturday. | 420 9th Ave., between W. 33rd and W. 34th Sts., Midtown West | 10001 | 212/444–6615 | Subway: N, Q, R to 5th Ave./59th St.

Clothing

Cheap Jack’s.

Jack’s two-floor space may be 12,000 square feet, but it’s still jammed with interesting duds—although they are not as cheap as the name would suggest. There’s almost everything you could wish for: track suits, bomber jackets, early 1980s madras shirts, old prom dresses, and vintage concert T-shirts with the eau-de-mothball stamp of authenticity. | 303 5th Ave., at 31st St., Midtown West | 10016 | 212/777–9564 | Subway: N, Q, R to 34th St./Herald Sq.

Forever 21.

The pounding music, plethora of jeggings, and graffiticovered N.Y.C. taxicab parked inside will appeal to tween shoppers. But even if you are older than 21, you’ll still find a reason to shop here. This location, clocking in at a whopping 90,000 square feet, is the biggest Forever 21 on the East Coast. Come for supertrendy clothes that won’t break the bank, such as slouchy sweaters, shirtdresses, and pouffy skirts. Menswear and children’s clothes are also sold here, and the jewelry is surprisingly well done. | 303 5th Ave., at 31st St., Midtown West | 10016 | 212/777– 9564 | Subway: B, D, F, M to 47th–50th St./Rockefeller Ctr.

Norma Kamali.

A fashion fixture from the 1980s has a newly modern, though still ’80s-influenced, line. Her luminously white store carries bold black-and-white-pattern bathing suits, Grecianstyle draped dresses, and her signature poofy “sleepingbag coats.” The in-house Wellness Café sells olive oil– based beauty products and healthful snacks like kale chips. | 1540 Broadway, between W. 45th and W. 46th Sts., Midtown West | 10036 | 212/302–0594 | Subway: E, M to 5th Ave./53rd St.

Department Stores

Bergdorf Goodman.

Good taste reigns here in an elegant and sophisticated setting. Bergdorf’s carries some brilliant lines, such as Marchesa, Narciso Rodriguez, and Balenciaga. In the basement Level of Beauty, find a seat in the manicure– pedicure lounge or go for Bergdorf Blonde highlights at the in-house John Barrett salon. The home department has rooms full of magnificent linens, tableware, and gifts. To fully be a lady who lunches, grab a bite at the seventh-floor BG Salon, with Central Park views. | 754 5th Ave., between W. 57th and W. 58th Sts., Midtown West | 10019 | Subway: N, R to 5th Ave.

Henri Bendel.

Behind the graceful Lalique windows you’ll discover a mecca of niche boutiques stocking beauty products, accessories, and gifts (but no clothing). Bendel’s dedication to the unusual begins in the ground-floor cosmetics area and percolates through the floors of women’s lingerie and jewelry, scarves, and sunglasses. The in-house lines are displayed throughout. | 712 5th Ave., between W. 55th and W. 56th Sts., Midtown West | 10019 | 212/247–1100 | Subway: E, M to 5th Ave./53rd St.

Lord & Taylor.

This is not your mother’s Lord & Taylor. The department store has been working hard to attract a younger, hipper crowd. Thanks to a recent makeover, the clothing departments are easier to navigate and shoppers will find classic brands like Coach, Donna Karan, and Ralph Lauren. The ground-floor beauty department also got a face-lift, with store exclusives like Lancôme’s first mascara bar. | 424 5th Ave., between W. 38th and W. 39th Sts., Midtown West | 10018 | 212/391–3344 | Subway: B, D, F, N, Q, R, M to 34th St./Herald Sq.

Macy’s.

Macy’s headquarters has more than 1 million square feet of retail space, so expect to lose your bearings at least once. Fashion-wise, there’s a concentration on the mainstream rather than on the luxe. One strong suit is denim, with everything from Hilfiger and Calvin Klein to Earl Jeans and Paper Denim & Cloth. There’s also a reliably good selection of American designs from Ralph Lauren, DKNY, and Sean John. For cooking gear and housewares, the Cellar nearly outdoes Zabar’s. | Herald Sq.,151 W. 34th St., between 6th and 7th Aves., Midtown West | 10001 | 212/695–4400 | Subway: B, D, F, N, Q, R, M to 34th St./Herald Sq.

Jewelry and Accessories

Bulgari.

This Italian company is certainly not shy about its name, which encircles gems, watch faces, and an ever-growing accessories line. There are beautiful, weighty rings, pieces mixing gold with stainless steel or porcelain, and the brand’s signature cabochon multicolored sapphires. Wedding and engagement rings are slightly more subdued. | 730 5th Ave., at W. 57th St., Midtown West | 10019 | 212/315–9000 | Subway: N, R to 5th Ave.

Harry Winston.

These jewels regularly adorn celebs at the Oscars, and you’ll need an A-list bank account to shop here. The iceclear diamonds are of impeccable quality, and are set in everything from emerald-cut solitaire rings to wreath necklaces resembling strings of flowers. No wonder the jeweler was immortalized in the song “Diamonds Are a Girl’s Best Friend.” | 718 5th Ave., at W. 56th St., Midtown West | 10019 | 212/245–2000 | Subway: F to 57th St.

Mikimoto.

The Japanese originator of the cultured pearl, Mikimoto presents a glowing display of high-luster pearls. Besides the creamy strands from their own pearl farms, check out diamond-and-pearl earrings, bracelets, and rings. | 730 5th Ave., between W. 56th and W. 57th Sts., Midtown West | 10019 | 212/457–4600 | Subway: F to 57th St.

Museum Stores

Museum of Arts and Design.

In this museum’s new home, the gift shop stocks crafts such as beautiful handmade tableware, unusual jewelry, and rugs, often tied in to ongoing exhibits. | 2 Columbus Circle, at 8th Ave., Midtown West | 10019 | 212/299–7777 | Subway: 1, A, B, C, D to 59th St./Columbus Circle.

Museum of Modern Art Design and Book Store.

The redesigned MoMA expanded its in-house shop with a huge selection of art posters and a gorgeous selection of coffee-table books on painting, sculpture, film, and photography. Across the street is the MoMA Design Store, where you can find Charles and Ray Eames furniture reproductions, vases designed by Alvar Aalto, and lots of clever trinkets. | 11 W. 53rd St., between 5th and 6th Aves., Midtown West | 10019 | 212/708–9700 | Subway: E, M to 5th Ave./53rd St.

Music Stores

Colony Music.

Siphoning energy from Times Square, this place keeps its neon blinking until 1 am Monday through Saturday, and midnight on Sunday. Inspired by the Broadway musical or concert you’ve just seen? Snap up the sheet music, CD, or karaoke set here. | 1619 Broadway, at W. 49th St., Midtown West | 10019 | 212/265–2050 | Subway: R to 49th St.

Performing Arts Memorabilia

Drama Book Shop.

If you’re looking for a script, be it a lesser-known Russian translation or a Broadway hit, chances are you can find it here. The range of books spans film, music, dance, TV,

and biographies. The shop also hosts Q&As with leading playwrights. | 250 W. 40th St., between 7th and 8th Aves., Midtown West | 10018 | 212/944–0595 | Subway: A, C, E to 42nd St./Port Authority.

One Shubert Alley.

This was the first store to sell Broadway merchandise outside of a theater. Today souvenir posters, tees, and other knickknacks memorializing past and present Broadway hits still reign at this Theater District shop. | 1 Shubert Alley, between W. 44th and W. 45th Sts., Midtown West | 10001 | 212/944–4133 | Subway: N, Q, R, S, 1, 2, 3 to 42nd St./Times Sq.

Triton Gallery.

Theatrical posters large and small are available, and the selection is democratic, with everything from Marlene Dietrich’s Blue Angel to recent Broadway shows represented. | 630 9th Ave., between W. 44th and W. 45th Sts., Suite 808, Midtown West | 10036 | 212/765–2472 | Subway: A, E to 42nd St./Port Authority.

Shoes, Handbags, and Leather Goods

Christian Louboutin.

Lipstick-red soles are the signature of Louboutin’s delicately sexy couture slippers and stilettos, and his latest, larger downtown store has carpeting to match. The pointytoe creations come trimmed with brocade, tassels, buttons, or satin ribbons. | 965 Madison Ave., between E. 75th and E. 76th Sts., Upper East Side | 10021 | 212/396–1884 | Subway: 6 to 77th St.

Cole-Haan.

This once-conservative brand now shines with shoes made in exotic skins like python and crocodile; for warm weather, check out the orange suede thongs for men and metallic gladiator sandals for women. If comfort is key, many shoes have Nike Air cushioning in the heels. | 620 5th Ave., at Rockefeller Center, Midtown West | 10020 | 212/765– 9747 | Subway: E, M to 5th Ave./53rd St.

Manolo Blahnik.

These sexy status shoes are some of the most expensive on the market. The signature look is a pointy toe with a high, delicate heel, but there are also ballet flats, gladiator sandals, and over-the-knee dominatrix boots that cost nearly $2,000. Pray for a sale. | 31 W. 54th St., between 5th and 6th Aves., Midtown West | 10019 | 212/582–3007 | Subway: E, M to 5th Ave./53rd St.

Smythson of Bond Street.

Although Smythson still sells stationery fit for a queen— check out the royal warrant from England’s HRH—its newly expanded line of leather goods includes on-trend handbags and wallets. The hues range from sedate brown and black to eye-popping tangerine. The softbound leather diaries, address books, and travel accessories make ideal gifts. | 4 W. 57th St., between 5th and 6th Aves., Midtown West | 10019 | 212/265–4573 | Subway: F to 57th St.

Morrell & Company.

Peter Morrell is a well-regarded and very colorful figure in the wine business, and his store reflects his expertise. Free wine tastings are held several times a month (for serious oenophiles, ask about the rare vintage auctions). Next door is his café, where dozens of fine wines are available by the glass. | 1 Rockefeller Plaza, at W. 49th St., Midtown West | 10020 | 212/688–9370 | Subway: B, D, F, M to 47th–50th Sts./Rockefeller Center.

Toys

Toys “R” Us.

The Times Square megastore is so big that a three-story Ferris wheel—complete with 14 individually themed cars— revolves inside. With all the movie tie-in merchandise, video games, yo-yos, stuffed animals, and what seems to be the entire Mattel oeuvre, good luck extracting your kids from here. | 1514 Broadway, at W. 44th St., Midtown West | 10036 | 646/366–8800 | Subway: 1, N, Q, R to 42nd St./Times Sq.

THE UPPER EAST SIDE

Antiques and Collectibles

Florian Papp.

Established in 1900, this store has an unassailed reputation among knowledgeable collectors. Expect to find American and European antiques and paintings from the 18th to 20th century. Gilt mirrors and mahogany tables abound. | 962 Madison Ave., between E. 75th and E. 76th Sts., Upper East Side | 10021 | 212/288–6770 | Subway: 6 to 77th St.

L’Antiquaire & The Connoisseur, Inc.

Proprietor Helen Fioratti has written a guide to French antiques, but she’s equally knowledgeable about her Italian and Spanish furniture and decorative objects from the 15th through the 18th centuries, as well as about the medieval arts. | 36 E. 73rd St., between Madison and Park Aves., Upper East Side | 10021 | 212/517–9176 | Subway: 6 to 77th St.

Keno Auctions.

Leigh Keno of Antique Roadshowfame presides over this auction house, which specializes in Americana. As expected, he has a good eye and an interesting inventory; he’s sold silver sauceboats from Paul Revere, paintings, and Chippendale furniture. | 127 E. 69th St., between Park and Lexington Aves., Upper East Side | 10021 | 212/734– 2381 | Subway: 6 to 68th St./Hunter College.

Leo Kaplan Ltd.

The impeccable items here include Art Nouveau glass and pottery, porcelain from 18th-century England, antique and modern paperweights, and Russian artwork. | 114 E. 57th St., between Park and Lexington Aves., Upper East Side | 10022 | 212/355–7212 | Subway: N, R, 4, 5, 6 to 59th St./Lexington Ave.

Beauty

Fresh.

All of the products here sound good enough to eat, with ingredients like brown sugar, soy, and black tea. The zingy Sugar fragrance is one of the company’s best sellers. This location also has a tiny spa, and treatments are often redeemable against products. | 1367 3rd Ave., at E. 78th St., Upper East Side | 10021 | 212/585–3400 | Subway: 6 to 77th St.

Jo Malone.

Tangy scents such as lime blossom and mandarin, and pomegranate noir can be worn alone or layered for the Malone style. Since Malone uses colognes, not perfumes, it’s not overpowering. You can also stop by for a quick fragrance-combining consultation or a hand-and-arm massage from one of the store’s stylists. | 946 Madison Ave., between E. 74th and E. 75th Sts., Upper East Side | 10021 | 212/472–0074 | Subway: 6 to 77th St.

Books and Stationery

Crawford Doyle Booksellers.

You’re as likely to see an old edition of Wodehouse as a best seller in the window of this shop. You’ll find a highquality selection of fiction, nonfiction, and biographies, plus some rare books on the balcony. Salespeople offer their opinions and ask for yours. | 1082 Madison Ave., between E. 81st and E. 82nd Sts., Upper East Side | 10028 | 212/288–6300 | Subway: 4, 5, 6 to 86th St.

Shakespeare & Co. Booksellers.

The stock here represents what’s happening in just about every field of publishing today: students can grab a lastminute Gertrude Stein for class, then rummage through the homages to cult pop-culture figures. | 939 Lexington Ave., between E. 68th and E. 69th Sts., Upper East Side | 10065 | 212/570–0201 | Subway: 6 to 68th St./Hunter College

Children’s Clothing

Bonpoint.

The sophistication here lies in the beautiful designs and impeccable workmanship—pony-hair baby booties and hand-embroidered jumpers and blouses. Older kids can rock Liberty print dresses and peacoats. | 1269 Madison Ave., at E. 91st St., Upper East Side | 10128 | 212/722– 7720 | Subway: 4, 5, 6 to 86th St.

Flora and Henri.

The padded twill coats, slate-blue pleated skirts, and skinny cords here are cute with a vintage vibe. They’ll stand up to wear and tear, and many of the boys’ and girls’ clothes are interchangeable. Witness the sturdy Italian-made shoes. |

1023 Lexington Ave., between E. 73rd and E. 74th Sts., Upper East Side | 10021 | 212/249–1695 | Subway: 6 to 77th St.

Infinity.

Prep-school girls and their mothers giggle and gossip over the preteen slinky clothes (with more than a few moms picking up T-shirts and jeans for themselves) with Les Tout Petits dresses, Juicy Couture jeans, and slogan tees. |

1116 Madison Ave., at E. 83rd St., Upper East Side | 10028 | 212/734–0077 | Subway: 4, 5, 6 to 86th St.

Petit Bateau.

Fine cotton is spun into comfortable clothes for babies and kids. Stock up on white onesies and bodysuits, as well as T-shirts and pants. | 1094 Madison Ave., at E. 82nd St., Upper East Side | 10028 | 212/988–8884 | Subway: 4, 5, 6 to 86th St.

Clothing

Barbour.

The signature look here is the company’s waxed cotton jacket, available for men and women. The quilted jackets, tweeds, moleskin pants, lamb’s-wool sweaters, and tattersall shirts invariably call up images of country rambles. | 1047 Madison Ave., at E. 80th St., Upper East Side | 10021 | 212/570–2600 | Subway: 6 to 77th St.

Bra Smyth.

Chic and sweetly sexy French and Canadian underthings in soft cottons and silks line the shelves of this Uptown staple. In addition to the selection of bridal-ready white bustiers and custom-fit swimsuits (made, cleverly, in bra-cup sizes), the store is best known for its knowledgeable staff, many of whom can offer tips on proper fit and size you up on sight. Cup sizes run from AA to J. | 905 Madison Ave., at 73rd St., Upper East Side | 10021 | 212/772–9400 | Subway: 6 to 68th St./Hunter College.

Calvin Klein.

Though the namesake designer has bowed out, the label keeps channeling his particular style. This stark flagship store emphasizes the luxe end of the clothing line. Men’s suits tend to be soft around the edges; women’s evening gowns are often a fluid pouring of silk. There are also shoes, accessories, housewares, and makeup. | 654 Madison Ave., at E. 60th St., Upper East Side | 10021 | 212/292–9000 | Subway: N, R, 4, 5, 6 to 59th St./Lexington Ave.

Carolina Herrera.

A favorite of the society set (and Renee Zellweger), Herrera’s designs are ladylike and elegant. On her suits, gowns, and cocktail dresses, expect anything from demure, shimmering bands of decoration to knockout swaths of beaded lace. | 954 Madison Ave., at E. 75th St., Upper East Side | 10021 | 212/249–6552 | Subway: 6 to 77th St.

DKNY.

The signature style here is casual sophistication—in other words, a very New York look. Slinky wrap dresses, chunkyknit sweaters, and dark denim are some of the best bets here. If hunger strikes, head to the second floor for a wrap or a salad at Blanche’s Organic Café. | 655 Madison Ave., at E. 60th St., Upper East Side | 10065 | 212/223–3569 | Subway: N, R, W, 4, 5, 6 to 59th St./Lexington Ave.

Dolce & Gabbana.

It’s easy to feel like an Italian movie star amid these exuberant (in every sense) clothes. Pinstripes are a favorite; for women, they could be paired with something sheer, furred, or leopard-print, and for men they elongate the sharp suits. | 825 Madison Ave., between E. 68th and E. 69th Sts., Upper East Side | 10028 | 212/249–4100 | Subway: 6 to 68th St./Hunter College.

Etro.

Trademark paisleys and bold patterns sprawl over richly covered suits, dresses, and lustrous pillows at this Italian designer’s boutique, while juicy colors and rich detailing and embroidery keep things modern. | 720 Madison Ave., between E. 63rd and E. 64th Sts., Upper East Side | 10021 | 212/317–9096 | Subway: 6 to 68th St./Hunter College.

J. Crew.

The preppy-chic brand that is a staple in so many people’s closets continues to push the envelope. Yes, you can still get cardigans, cords, and tees in every pastel color of the rainbow, but some of the separates are downright sexy. The leather jackets and sequined skirts are also perfect for that casual, thrown-together look. | 1035 Madison Ave., at 79th St., Upper East Side | 10075 | 212/249–3869 | Subway: 6 to 77th St./Lexington Ave.

J. Crew Bridal Boutique.

Brides on a budget—and those seeking a simple frock— sighed with relief when preppy favorite J.Crew started selling bridal gowns. And now, the line is featured in an elegant town house, the first boutique the company opened. One floor is filled with cocktail and occasion dresses, and bridal gowns and bridesmaid dresses are on the ground level. For one-stop shopping, jewelry and undergarments are also sold here. Appointments are required to view the bridal and party collections. | 769 Madison Ave., at 66th St., Upper East Side | 10021 | 212/824–2500 | Subway: 6 to 68th St./Hunter College.

Lanvin.

This French label has been around since 1889, and is the oldest French fashion house still in existence. After a period of hibernation, Lanvin reemerged on the fashion radar in 2001, when designer Alber Elbaz took over the reins. The signature look is fluid and sexy; think oneshouldered cocktail dresses, cigarette pants, and ruffled blouses. This elegant town house is the first U.S. outpost. The interior design itself is a showstopper; the three-story space oozes old money and glamour with its Art Deco chandeliers and soothing gray walls. And the clothes? Just as slinky. | 815 Madison Ave., between E. 68th and E. 69th Sts., Upper East Side | 10065 | 646/439–0381 | Subway: 6 to 68th St./Hunter College.

La Perla.

If money is no object, shop here for some of the sexiest underthings around. Choose from items ranging from sheer lace sets and corsets to bathing suits and racy nightgowns. | 803 Madison Ave., between E. 67th and E. 68th Sts., Upper East Side | 10065 | 212/570–0050 | Subway: 6 to 68th St./Hunter College.

Lisa Perry.

Perry takes an artist’s approach to her designs in this white loftlike space. She has created dresses printed with famous Andy Warhol photographs, such as the image of him drowning in a Campbell’s Soup can. Pop art aside, her store is filled with a mix of ’60s and ’70s vintage clothes as well as her own designs. Accessories like vintage cocktail glasses and evening bags are also available. | 976 Madison Ave., between E. 76th and E. 77th Sts., Upper East Side | 10075 | 212/334–1956 | Subway: 4, 6 to 77th St./Lexington.

Marina Rinaldi.

If you are a curvy size 10–22 and want to celebrate your figure rather than hide it, shop here. Marina Rinaldi sells form-flattering knit dresses, wool trousers, and coats that are tasteful and luxurious. | 13 E. 69th St., between Madison and 5th Aves., Upper East Side | 10021 | 212/734–4333 | Subway: 6 to 68th St./Hunter College.

Max Mara.

Think subtle colors and plush fabrics—straight skirts in cashmere or heathered wool, tuxedo-style evening jackets, and several choices of wool and cashmere camel overcoats. The suits are exquisitely tailored. | 813 Madison Ave., at E. 68th St., Upper East Side | 10065 | 212/879– 6100 | Subway: 6 to 68th St./Hunter College.

Michael Kors.

In his deft reworkings of American classics, Project Runway judge Kors gives sportswear the luxury treatment, as with cream-color cashmere pullovers. An industrial element is creeping in, too, with chunky gold-chain detailing on buttery leather bags and jewelry. | 974 Madison Ave., at E. 76th St., Upper East Side | 10075 | 212/452–4685 | Subway: 6 to 77th St.

Morgane Le Fay.

The clothes here have a dreamy, ethereal quality that is decidedly feminine. Silk gowns are fluid and soft; fitted velvet jackets have covered buttons. Her dresses are also popular with brides who want a minimalist look. | 980 Madison Ave., between E. 76th and E. 77th Sts., Upper East Side | 10075 | 212/879–9700 | Subway: 6 to 68th St./Hunter College.

Oscar de la Renta.

The ladylike yet lighthearted runway designs of this uppercrust favorite got their first U.S. store here. Skirts swing, ruffles billow, embroidery brightens up tweed, and even a tennis dress looks like something you could go dancing in. |

772 Madison Ave., at E. 66th St., Upper East Side | 10065 | 212/288–5810 | Subway: 6 to 68th St./Hunter College.

Polo Ralph Lauren.

Even if you can’t afford the clothes, come just to soak up the luxe RL lifestyle. This brand-new women’s flagship is housed in a 22,000-square-foot building built to look like a historic Beaux-Arts mansion (or small palace), complete with a curving marble staircase and stone floors. In addition to the complete women’s collection, the brand’s lingerie and home wares, and its first fine-jewelry and watch salon are here. The men’s collection is just across the street in the Rhinelander Mansion. | 888 Madison Ave., at E. 72nd St., Upper East Side | 10021 | 212/606–2100 | Subway: 6 to 68th St./Hunter College.

Reed Krakoff.

Coach’s president and creative director has branched out to launch his own luxury lifestyle store. The clothing has an edgy look, with little black dresses in heavy wool, and massive cuff bracelets. The handbags and shoes, however, lean more toward ladylike. | 831 Madison Ave., between 69th and 70th Sts., Upper East Side | 10021 | 212/988– 0560 | Subway: 6 to 68th St./Hunter College.

Roberto Cavalli.

Rock-star style (at rock-star prices) delivers denim decked with fur, feathers, animal prints, and even shredded silk overlays in this temple to the over-the-top. | 711 Madison Ave., at E. 63rd St., Upper East Side | 10021 | 212/755– 7722 | Subway: N, R to 5th Ave./59th St.

Tom Ford.

Ford is famous for making Gucci supersexy, but the menswear here veers toward the traditional—albeit impeccably made. Shirts come in more than 300 hues, and off-the-rack suits start around $3,000. Glide up the ebony staircase for the made-to-measure services, which will customize anything from suits to pajamas. Don’t miss the fragrance chamber either. | 845 Madison Ave., at E. 70th St., Upper East Side | 10021 | 212/359–0300 | Subway: 6 to 68th St./Hunter College.

Valentino.

The mix here is at once audacious and beautifully cut; the fur or feather trimmings, low necklines, and opulent fabrics are about as close as you can get to celluloid glamour. No one does a better red. | 747 Madison Ave., at E. 65th St., Upper East Side | 10065 | 212/772–6969 | Subway: 6 to 68th St./Hunter College.

Vera Wang.

This star wedding-dress designer churns out dreamy

dresses that are sophisticated without being over-the-top. Choose from A-line and princess styles, and slinky sheaths. If money is no object, bespoke wedding dresses are available. Appointments are essential. | 991 Madison Ave., at E. 77th St., Upper East Side | 10021 | 212/628–3400 | Subway: 6 to 77th St.

Vilebrequin.

Allow St-Tropez to influence your swimsuit; these striped, floral, and solid-color French-made trunks come in sunny hues. Waterproof pocket inserts keep your essentials safe from beachcombers. Many styles come in boys’ sizes, too. |

1070 Madison Ave., at E. 81st St., Upper East Side | 10028 | 212/650–0353 | Subway: 6 to 77th St.

Department Stores

Barneys New York.

Barneys continues to provide fashion-conscious and bigbudget shoppers with irresistible, must-have items at its uptown flagship store. The extensive menswear selection has a handful of edgier designers, though made-to- measure is always available. The women’s department showcases posh designers of all stripes, from the subdued lines of Armani and Nina Ricci to the irrepressible Alaïa and Zac Posen. The shoe selection trots out Prada boots and strappy Blahniks; the cosmetics department will keep you in Kiehl’s, Sue Devitt, and Chantecaille; jewelry runs from the whimsical (Mark Davis) to the classic (Ileana Makri). | 660 Madison Ave., between E. 60th and E. 61st Sts., Upper East Side | 10065 | 212/826–8900 | Subway: N, R, 4, 5, 6 to 59th St./Lexington Ave.

Food and Treats

François Chocolate Bar.

On the fourth floor of the ultraglam jewelry store Mauboussin, you’ll find a chocolate shop owned by famed patissier François Payard. Here, amid exposed brick and “chocolat”-painted walls, pastries are displayed like jewels in glass cases. Choose from pound cakes and parfaits, or verrines, boasting layers like dark chocolate and fleur de sel (hand-harvested sea salt). Macaroons go for only $2.25 a pop. | 714 Madison Ave., between E. 63rd and E. 64th Sts., Upper East Side | 10065 | 212/759–1600 | Subway: F to Lexington Ave./63rd St.

La Maison du Chocolat.

Stop in at this chocolatier’s small tea salon to dive into a cup of thick, heavenly hot chocolate. The Paris-based outfit sells handmade truffles, chocolates, and pastries that could lull you into a chocolate stupor. | 1018 Madison Ave., between E. 78th and 79th Sts., Upper East Side | 10075 | 212/744–7117 | Subway: 6 to 77th St.

Household Items/Furniture

Jonathan Adler.

Everything at this newly expanded flagship is fun, groovy, and happy. Adler funks up midcentury modern designs with his striped, striated, or curvy handmade pottery (ranging from a $30 vase to a chunky $400 lamp) as well as the hand-loomed wool pillow covers, rugs, and throws with blunt graphics (stripes, crosses, circles). There’s also a new children’s line. | 1097 Madison Ave., at 83rd St., Upper East Side | 10028 | 212/772–2410 | Subway: 4, 5, 6 to 86th St.

Jewelry and Accessories

Asprey.

Its net spreads to cater to all kinds of luxury tastes, from leather goods and rare books to polo equipment and cashmere sweaters. Asprey’s claim to fame, though, is jewelry; its own eponymous diamond cut has A-shape facets. | 853 Madison Ave., between 70th and 71st Sts., Upper East Side | 10021 | 212/688–1811 | Subway: 6 to 68th St./Hunter College.

Fred Leighton.

If you’re in the market for vintage diamonds, this is the place, whether your taste is for tiaras, Art Deco settings, or sparklers once worn by a Vanderbilt. The skinny, stackable diamond eternity bands are hugely popular. | 773 Madison Ave., at E. 66th St., Upper East Side | 10065 | 212/288– 1872 | Subway: 6 to 68th St./Hunter College.

OC Concept Store.

This boutique, founded by jeweler Orianne Collins (ex-wife of singer Phil), sells high-end jewelry from Chopard, Jacob & Co., and Audemars Piguet as well as her own designs.

Shoppers can browse for one-of-a-kind art, but many of the gifts are aimed at the person who has everything and might enjoy a Lucite foosball table or crocodile-embossed dumbbells. There are also interactive screens so customers can build their own yacht. To make shopping even more enjoyable, there’s also a fully stocked champagne and caviar bar. | 655 Madison Ave., between E. 60th and E. 61st Sts., Upper East Side | 10075 | 212/759–9220 | Subway: N, R, 4, 5, 6 to 59th St./Lexington Ave.

Museum Stores