II. What does “Communication Design” mean? Give examples.

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Iіі. Uncover the main idea of the professional article in Ukrainian. Design in details

Choices. There are many choices to be made when you’re designing—everything from type, to colors, to overall tone of the site. Sometimes, I like to throw a lot of things at a design to see what sticks, and sometimes I start minimally. Strive to make smart, simple choices. If there’s an easier way to design something, do it. The complicated choice will feel complicated to the client and intended audience unless you can make a complex interaction looks simple.

Stay consistent. Once you make choices, stick with them. If you choose to pad items with 10 pixels in sidebars but use 15 pixels in larger text areas, make sure the comps reflect those decisions. Keep notes while designing—these will form a good basis for a style guide. Consistency displays sophistication and shows that you fully understood and made sound decisions. Consistency should be transparent.

Completeness. Finish the design. Don’t miss a footer or a detail. Don’t say, “That’s to be filled in later—I didn’t have time.” Make the time. Don’t give any reason for others to torpedo the design or allow someone to fixate on a little detail—overshadowing the rest of the work. It’s these little details that deserve your attention. Creative directors, art directors, and especially clients will perseverate on details like this, so make sure the details are there. by Kevin Cornell

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