7.1 Technology Today (Lecture7.Media and Technology)

1. Jerome is able to use the internet to select reliable sources for his research paper, but Charlie just

copies large pieces of web pages and pastes them into his paper. Jerome has _____________ while

Charlie does not.

a. a functional perspective

b. the knowledge gap

c. e-readiness

d. a digital divide

2. The ________ can be directly attributed to the digital divide, because differential ability to access the

internet leads directly to a differential ability to use the knowledge found on the internet.

a. digital divide

b. knowledge gap

c. feminist perspective

d. e-gap

3. The fact that your cell phone is using outdated technology within a year or two of purchase is an

example of ____________.

a. the conflict perspective

b. conspicuous consumption

c. media

d. planned obsolescence

4. The history of technology began _________.

a. in the early stages of human societies

b. with the invention of the computer

c. during the Renaissance

d. during the 19th century

7.2 Media and Technology in Society

5. When it comes to technology, media, and society, which of the following is true?

a. Media influences technology, but not society.

b. Technology created media, but society has nothing to do with these.

c. Technology, media, and society are bound and cannot be separated.

d. Society influences media but is not connected to technology.

6. If the U.S. Patent Office were to issue a patent for a new type of tomato that tastes like a jellybean, it

would be issuing a _________ patent?

a. utility patent

b. plant patent

c. design patent

d. The U.S. Patent Office does not issue a patent for plants.

7. Which of the following is the primary component of the evolutionary model of technological

change?

a. Technology should not be subject to patenting.

b. Technology and the media evolve together.

c. Technology can be traced back to the early stages of human society.

d. A breakthrough in one form of technology leads to a number of variations, and technological

developments.

8. Which of the following is not a form of new media?

a. The cable television program Dexter

b. Wikipedia

c. Facebook

d. A cooking blog written by Rachel Ray

9. Research regarding video game violence suggests that _________.

a. boys who play violent video games become more aggressive, but girls do not

b. girls who play violent video games become more aggressive, but boys do not

c. violent video games have no connection to aggressive behavior

d. violent video games lead to an increase in aggressive thought and behavior

10. Comic books, Wikipedia, MTV, and a commercial for Coca-Cola are all examples of:

a. media

b. symbolic interaction perspective

c. e-readiness

d. the digital divide

7.3 Global Implications

11. When Japanese scientists develop a new vaccine for swine flu and offer that technology to

American pharmaceutical companies, __________ has taken place.

a. media globalization

b. technological diffusion

c. monetizing

d. planned obsolescence

12. In the mid-90s, the U.S. government grew concerned that Microsoft was a _______________,

exercising disproportionate control over the available choices and prices of computers.

a. monopoly

b. conglomerate

c. functionalism

d. technological globalization

13. The movie Babel featured an international cast and was filmed on location in various nations.

When it screened in theaters worldwide, it introduced a number of ideas and philosophies about crosscultural

connections. This might be an example of:

a. technology

b. conglomerating

c. symbolic interaction

d. media globalization

14. Which of the following is not a risk of media globalization?

a. The creation of cultural and ideological biases

b. The creation of local monopolies

c. The risk of cultural imperialism

d. The loss of local culture

15. The government of __________ blocks citizens’ access to popular new media sites like Facebook,

YouTube, and Twitter.

a. China

b. India

c. Afghanistan

d. Australia