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Файл:Chapter 12 Outline.doc
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- •Global Strategy at General Motors
- •Introduction
- •Strategy and the Firm
- •Support Activities
- •The Role of Strategy
- •Profiting from Global Expansion
- •Transferring Core Competencies
- •Realizing Location Economies
- •Some Caveats
- •Creating a Global Web
- •Realizing Experience Curve Economies
- •Learning Effects
- •Strategic Significance
- •Pressures for Cost Reductions and Local Responsiveness
- •Figure 12.3
- •Pressures for Cost Reductions
- •Differences in Infrastructure and Traditional Practices
- •Differences in Distribution Channels
- •Host Government Demands
- •Implications
- •Strategic Choice
- •International Strategy
- •Figure 12.4
- •Multidomestic Strategy
- •Global Strategy
- •Transnational Strategy
- •Summary
- •Figure 12.6
- •Case Discussion Questions
Case Discussion Questions
What strategy was IKEA pursuing as it expanded throughout Europe during the 1970s and early 1980s--a multidomestic strategy, a global strategy, or an international strategy?
Why do you think this strategy did not work as well in North America as it did in Europe?
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