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Файл:Chapter 14 Outline.doc
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- •Introduction
- •Merrill Lynch in Japan
- •Introduction
- •In this section, we look at three basic decisions that a firm contemplating foreign expansion must make: which markets to enter, when to enter those markets, and on what scale.
- •Timing of Entry
- •Scale of Entry and Strategic Commitments
- •Summary
- •Disadvantages
- •Advantages
- •Disadvantages
- •Licensing
- •Turnkey Projects
- •Advantages
- •Disadvantages
- •Joint Ventures
- •Advantages
- •Disadvantages
- •Technological Know-How
- •Management Know-How
- •Pressures for Cost Reductions and Entry Mode
- •Strategic Alliances
- •The Advantages of Strategic Alliances
- •The Disadvantages of Strategic Alliances
- •Alliance Structure
- •Figure 14.1
- •Learning from Partners
- •Case Discussion Questions
Case Discussion Questions
What were GM's motives for entering into the alliance with Daewoo? What were Daewoo's motives for entering into an alliance with GM? Do you think these different motivations ultimately contributed to the dissolution of the alliance? Why?
Did the relative bargaining power of General Motors and Daewoo change over the lifetime of the alliance? If so, do you think this helped contribute to the dissolution of the alliance? How?
How might GM and Daewoo have reduced the chances of the alliance dissolving? What might they have done differently?
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