- •Topic: Marketing Grammar: Conditionals. Zero conditional and conditional I.
- •Text a. What is marketing?
- •Text b. The four Ps
- •Read and memorize the following words and word-combinations.
- •Answer the questions to the text.
- •Fill each gap in the sentences below with the correct word from the box.
- •A Fill in the missing words in the table.
- •7. For each definition choose the correct word or phrase.
- •Use words from the square to complete the text below.
- •8. Choose the best definition for each of the words or phrases.
- •11. Change each word in bold type to a related word which fills the gap in the sentence correctly
- •12. Use words from the box to find words that mean the same as the following.
- •Grammar Conditionals
- •Zero conditional
- •Conditional I
- •Label the main clauses (mc) and underline them with a continuous line (______). Label the if clauses (ic) and underline them with a dotted line (……….).
- •Make conditional sentences based on these prompts.
- •Moda plc is a fashion clothes manufacturer. Here is an internal memo on plans for next year. Complete the spaces with appropriate clauses from the box.
- •Complete the following sentences with the right form of the verbs in brackets. Use zero conditionals.
- •Choose and write zero conditional sentences. Use the words from the box.
- •Choose the right answer from the box and complete the sentence with the first conditional.
- •Finish the sentences so they are true for you.
- •Write sentences in the first conditional with will.
- •Fill in the blanks with if or when.
- •Read the following dialogue, and choose the best option from the words in italics.
- •Some of the following sentences are right and some are wrong. Put a tick next to the ones that are right and correct the ones that are wrong.
- •Rewrite the following sentences using unless.
- •Complete these sentences.
- •Match the first part of each sentence in column a with the right ending in column b.
8. Choose the best definition for each of the words or phrases.
1. generic
a) not known by a special brand name
b) for general use
c) popular with all types of consumers
2. cannibalism
a) when a product eats into the competitors’ market share
b) when a product reduces sales of other products made by the same manufacturer
c) when an employee leaves his/her company to join a competitor
3. sell-by date
a) the limit placed on sales representatives to meet targets
b) the date by which a food or drug must be sold
c) the date on which a product is sold
4. launch
a) when a product is taken off the market
b) when a product is tested before being sold
c) when a product is first released onto the market
5. product life cycle
a) the normal pattern of sales for a product
b) the process of development of a new product
c) the different stages of improvement in an old product
6. part
a) a product
b) a component
c) a phase in the development of a product
9. There are many ways of attracting customers to your product and keeping your brand name in the public eye. Fill the gaps with suitable words from the box.
packaging, publicity, telephone sales, personal selling, sales literature, trade fairs and exhibitions, point of sale advertising, showrooms, word of mouth, public relations, sponsorship |
Brochures, leaflets and catalogues can describe your product in more detail and give more information than an advertisement. Potential customers can be sent direct mail. __________
Displays in retail outlets (supermarkets, chain stores, etc.) can attract the attention of potential customers. ______________
Labels and presentation increase the impact of your product. __________
You can contribute to the cost of a sporting or artistic event, where your brand name or logo is displayed prominently. __________
Potential customers can come to your premises and see a display or a demonstration of your products and get hands-on experience. __________
Your company takes a stand or mounts an exhibit to enable customers to see your products and talk to your representatives. __________
The public are informed of a new development through newspaper articles. You can inform the press by issuing press releases. _________
PR can ensure that your firm keeps a high profile, and that people are aware of your good reputation and image. __________
Exciting customers tell their friends or colleagues about your product and hopefully recommend it to them. __________
Your staff can call customers, or customers can call a toll-free number to request sales literature or ask for information. __________
Your sales rep can visit customers: this is the most effective method of promotion, but also the most expensive.
Use words from the square to complete the text below.
demand, plan, distribution, product, services, goods, customers, mix, marketing, quality, research |
Marketers and all levels of management realise the vital importance of 1)_______. This has become the watchword of good business. 2) _______ and experience has shown that 3) _______will pay more for 4) _______and 5) _______of high quality, and also that they expect every aspect of the 6) _______, including 7) _______ , to meet the highest standards. The job of marketers is to design a 8) _______9) _______with a 10) _______of all the necessary components to satisfy consumer 11) _______.