- •Unit 1 types of business organisations
- •Vocabulary (part 1)
- •1. Read the following words
- •2. Read and translate the following groups of words
- •3. Learn these words and word combinations by heart
- •Sole proprietor
- •Language practice and Speaking
- •10. Fill in the blanks using the words below
- •12. Make up sentences
- •13. Fill in the gaps with the prepositions
- •14. Put the questions
- •15. Answer the questions
- •16. Retell the text “The sole proprietor”. Text b
- •17. Read and translate the text
- •The partnership
- •11. Translate from Russian into English
- •Language practice and Speaking
- •18. Find out advantages and disadvantages of the form of business described.
- •19. Work in pairs and discuss advantages and disadvantages of the two forms of business: sole proprietor and partnership. Text c
- •20.Read and translate the text
- •The joint stock venture
- •2. Read and translate the text (part 1) management: six basic steps in decision making Step 1: Define the Problem
- •Step 2: Determine the Objective
- •Vocabulary (часть 2)
- •7. Remember the following words and word combinations by heart.
- •8. Read and translate the text ( part 2) management: six basic steps in decision making Step 3: Explore the Alternatives
- •Step 4: Predict the Consequences
- •Language practice and Speaking
- •9. Answer the following questions for general understanding
- •10. Define the following in English
- •11. Answer the following questions judging on your own experience
- •Vocabulary (часть 3)
- •12. Remember the following words and word combinations by heart
- •13. Read and translate the text ( part 3) management: six basic steps in decision making Step 5: Make a Choice
- •Step 6: Perform Sensitivity Analysis
- •Language practice and Speaking
- •14. Answer the following questions for general understanding
- •15. Read the sentences and translate into Russian
- •16. Questions for the final discussion
- •Unit 3 marketing
- •Vocabulary ( часть 1)
- •1. Read and remember the words and combinations given bellow
- •2. Read and translate the text marketing research
- •Language practice and Speaking
- •3. Answer the following questions for general understanding
- •4. Read the following statements and find out what is not true about marketing research
- •5. Read the following words and word combinations and give definitions
- •6. Read these sentences and translate them into Russian
- •7. Read the following words and word combinations and find equivalents in Russian for them
- •8. Questions for the final discussion
- •Vocabulaty (часть 2)
- •9. Read and remember the words and word combinations given bellow
- •10. Read and translate the text channels of marketing
- •Language practice and Speaking
- •11. Answer the following questions for general understanding
- •12. Read the following statements and find out what is false
- •13. Read the following words and word combinations and give definitions
- •15. Questions for the final discussion
- •Vocabulary (часть 3)
- •16. Read and remember the words and combinations given bellow
- •17. Read and translate the text structure of marketing channels
- •Language practice and Speaking
- •18. Answer the following questions for general understanding
- •19. Read the following and find equivalents in Russian
- •20. Read the sentences and translate into Russian
- •21. Use the following to summarize the text
- •22. Work in small groups and discuss the steps of marketing research and marketing channels. For making notes Библиографический список
Sole proprietor
The different types of business organization to be found in the UK and most other capitalist countries may be classified under five headings: the sole proprietor, the partnership, the joint stock company, the cooperative society, and the public corporation.
Sole proprietor is the simplest and the oldest form of business enterprise and often referred to as the one-person business. A single person provides the capital, takes the decisions, and assumes the risks. He or she is solely responsible for the success or failure of the business and has, therefore, the sole rights to such profits as may be made, or, alternatively, bears the sole responsibility for such losses as may accrue. The one-person business is still far more numerous than any other types of business organisation, but in terms of total output employment, value of capital employed, or value of total output, it is relatively unimportant compared with the joint stock company.
The strength of this type of firm lies in the direct personal interest of the proprietor in the efficiency of his enterprise. Ownership and control are vested in one person who enjoys all the fruits of success and hence has a great incentive to run the firm efficiently. Since the proprietor is the sole decision – taker and has no need to consult colleagues when changes of policy are required we should expect this type of organisation to be extremely flexible and capable of quick and easy adjustment to changes in market conditions.
The great disadvantage of the sole proprietor from an enterprise lies in the fact that the owner is personally liable for the debts incurred by his firm and his liability is unlimited. All his personal possessions are at risk and may be seized to meet creditors demands in the event of the business becoming insolvent. Another disadvantage of this type of firm is the strict limitation of its ability to acquire capital for expansion. Finance is restricted to the amounts which the entrepreneur is able to provide from his own resources and whatever sums he can borrow on his own security.
We find the one-person business prevalent in farming, bailing, building, repair and maintenance work, and personal services such as hairdressing.
Language practice and Speaking
10. Fill in the blanks using the words below
possessions, adjustment, proprietor, failure, headings, enterprise, efficiency, ownership, conditions, flexible, failure, liability, debts, decisions, responsible
1. The different types of business organization may be classified under five ....
2. This is the simplest and the oldest form of business ....
3. A single person is solely ... for the success or... of the business.
4. His ... is unlimited.
5. ... and control are vested in one person.
6. This type of organization is extremely ... and capable of quick ... to changes in market....
7. The owner is personally liable for the ... incurred by his firm.
8. All his ... are at risk.
9. A single person provides the capital, takes the ..., and assumes the risks.
