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Communication tools of graphic design.docx
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  1. Dwell upon a couple of verb plus adverb collocations.

Use other compatible adverbs after the chosen verbs.

  1. to respond instinctively,

  2. to use (words) differently,

  3. to present ( a message) successfully.

  1. Underline the weakest verb plus noun collocation in each line.

  1. develop/create/generate/typify / reproduce/edit/enlarge / upload —*■ an image (picture),

  2. bold / black / fat / boldface / Italic / Roman/ thin / pica / regular —* type (print, font),

  3. vast /ample / vacant / blank /busy / advertising / to fill / to make /to waste—» space(empty area).

Language work/Grammar / Complex sentences

A complex sentence consists of a principal clause and one or more subordinate clauses.

According to their grammatical function subordinate clauses are divided into

  1. subject,

  2. predicative,

  3. attributive,

  4. object and

  5. adverbial clauses.

  1. Subject clauses perform the function of subject to the predicate of the principal clause. Example: What you have to do is to discuss the point.

  2. Predicate clauses perform the function of a predicative.

Example: Another problem was they had no investment in their design projects.

  1. Object clauses perform the function of an object to the predicate-verb of the principal clause.

Object clauses are connected with the principal clause in the following ways:

  • by means of that, if, whether;

  • who, which, what, whatever, whoever, whichever, where, when, how, why;

  • without a conjunction or connective.

Example: I pretty well know what you will sav.

  1. Attribute clauses serve as an attribute to a noun (pronoun) in the principal clause. Attribute clauses are joined to the principal clause in the following ways:

  • who, whose, which, that, as;

  • where, when;

  • how, why, whether

  • without a conjunction.

Example: Saul Bass is the most talented graphic designer (that) I have ever known.

  1. Adverbial clauses perform the function of an adverbial modifier.

Adverbial clauses are subdivided into adverbial clauses of time, place, cause (reason),

purpose, condition, manner, result, and comparison.

Examples: I started working when I was 21. (adverbial clause of time)

I feel comfortable where I live, (adverbial clause of place)

As he wanted to meet the client’s needs, he decided to make slight changes in the original design concept, (adverbial clause of cause) !

  1. Scan the basic text to find examples of any complex sentences in it.

  2. Define the type of these complex sentences.

  3. Make up your own statements on basis of the sample sentences above.

1 Kowshanskaya V.L. English Grammar. М., 2000, pp.281-295.

Giving opinion

Use some of the following expressions to give your opinion:

>

I’m in favour of smth (formal),

>

to my mind (fairly informal),

>

in my opinion (fairly formal),

>

in my view (fairly formal),

>

I’m for smth (neutral/informal),

>

I believe in smth,

>

I believe + a clause,

>

It seems to me that + a clause,

>

If you ask me + a clause (informal),

>

I feel + a clause (strong personal opinion),

>

I’m convinced + a clause (very strong feeling you’re right)

>

I have my doubts about smth,

>

I doubt + a clause,

>

Pm against smth (neutral/informal)

  1. Think of a design project you were involved in some time ago.

  2. Work in pairs and tell your partner about how you used the communication tools then.

  3. With your partner decide if it was the best possible way to develop the project.

  4. Change a partner and tell your new one about your previous partner’s work in the most accurate way.

  5. Work as a whole class and listen to one of the presented work descriptions. Share your opinions. Single out advantages and disadvantages of the work.

Do not forget to praise the author of the project for their diligent work!

Writing

Write in 100 words about a design project of your dream using the key words and collocations from the basic text. Use a dictionary if necessary. Present your essay to the class.

1 Teaching English ] British Council | BBC (http://www.teachingenglish.org.uk)

2) to convey a message,

3) to develop an image,

4) to respond to an image,

5) to carry the entire message,

6) to render an image,

7) to employ design,

8) to rely on words,

9) to arrest smb’s attention on,

10) to indent the paragraphs,

11) to give treatment to (the page number),

12) to affect the way (the reader reacts to the content),

I Jacci Howard Bear's Desktop Publishing Glossary (http://vyww.about.com)

I to communicate ideas,

1

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