How companies target kids
sth is dressed up as a game (looks like a game) PHR
fun, unique, bright images/advertisements COL
product placement (in social networks, video games) TERM
advergaming DEF
viral (sth such as a joke, a short film, or an advertisement that is funny or entertaining and is passed around among people using the Internet) DEF
branded content TERM – a combination of advertising and entertainment, funded by a brand or corporation (check wiki article here http://en.wikipedia.org/wiki/Branded_content#Example)
social network COL
seeded blogging (advertising a brand through live stories) TERM
to flag sth as ads / to be flagged as ad PREP
How companies catch children through digital marketing
digital marketing (which exist in Web) DEF
to market sth to kids PREP
to catch children / customers through smth PREP
to use loopholes COL Loopholes (something that has been left out of a law or legal document that people can use to avoid obeying it) TERM\SP
lax / inadequate law /regulations COL
to be targeted by companies
kids do sth in exchange for sth PREP
to collect data (to gather information) COL
to set out (to start doing or working on something in order to achieve an aim) (They set out to build their own house.) PHR
not to do discern (to notice something, especially after thinking about it carefully or studying it) a difference/pattern/reason COL
to be recruited through (e.g., some site) PHR
to incentivize smb to do sth (to make sb want to do sth) PREP\SP
to be susceptible to sth (easily influenced or affected by sth) PREP
to equate sth with\to sth (to consider sth to be the same as sth else) (These people seem to equate honesty with weakness) PREP
Reasons why we buy brands
to be obligated to do smth
lie with sb (if sb such as responsibility or blame for sth lies with sb, they are responsible for it or they should be blamed for it) (There is evidence to suggest that some blame lies with the police.)
to blame smb for smth PREP
to equate sth with\to sth (to consider sth to be the same as sth else) (These people seem to equate honesty with weakness) PREP
ownership (legal possession of sth) TERM
to burden - overburdened (=overloaded) WF
out of guilt = because of guilt
to be a part of the tribe/to belong to
(to be) incapable of choosing/choice PREP
to strive to attain (success, fame, status) COL
take smth on trust PREP
to create an illusion COL
to offer a guarantee COL
to stand for smth PHR
to come down (to smth) PHR
to be aware of / not aware of smth PREP
for the sake of PREP
(not to be) outcast from the group PREP
to be keen on smth = to like smth PREP
to have a good reputation for smth PREP
to be noted for smth PREP
to rely on customer loyalty towards PREP
to make long-term commitment COL
to accept an idea COL
to earn a reputation COL
to create one’s own style COL
to presume quality COL
to crave for smth PREP
to trust the makers
to gain approval
to be worth paying for PREP
to adhere to quality
to get to someone PHR = to annoy or to upset someone Ex. After a while his teasing started to get to me.
Problems of consumer society
low\high self-esteem COL
obese – obesity WF
to consume - consumption WF / incremental consumption COL
commercialization (commercialize - to develop something so that you can sell it and make a profit) TERM\SP
to portray a false image COL
to warn against smth PREP