- •Unit 1 Product Development
- •1. Look at the products below and answer the questions for each product.
- •2. Read and memorize the following words and word combinations.
- •3. Read the following international words and guess their meanings.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Tool to launch holistic sketch performance demand
- •To modify to solve problems to stand out design brief
- •Corporate identity
- •1. Read the text again and put the stages in the right order:
- •Text 2 product design and evaluation
- •Text 1 stages in design process
- •1. Designing products to meet the demand from consumers is called________________?
- •3. Are there only two driving forces for appearance of new designs? text 4
- •Societal, cultural and market influences
- •1. Decode the meaning of societal, cultural and market influences.
- •2. Write а definition of ’design statement’ in your own words.
- •3. What does it mean to be aware of consumer demand? Choose the right variant.
- •4. What is market research?
- •I. Choose the suitable title for the text.
- •1. Why do designers and manufacturers need market research?
- •2. What forms of market research are mentioned in the text?
- •The development of the consumer society
- •I. For how long do you usually use things like pens, mobile phones, tv sets, cars, etc. What does it depend on? Discuss the reasons with your group mates.
- •II. Read the title of the text. Can you explain the term “planned obsolescence”?
- •III. Read the text using a dictionary. Check your answer. Planned obsolescence
- •1. Read the text and say whether the following statements are true, false or not mentioned in the text:
- •2. Find the paragraph containing the following information:
- •3. State the main idea of the text:
- •Companies vs consumers
- •Unit 2 Design-led Companies
- •1. Look at the pictures of car prototypes and answer the questions:
- •2. Read and memorize the following words and word combinations.
- •3. Read and memorize the following words and word combinations.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Text 10
- •1. Make a list of the most important points discussed in the text.
- •2. Give a summary of the text using your list. Text 11
- •Aston martin
- •Porsche
- •Text 12
- •I. Read the text and name Alessi’s famous designs. Alessi
- •1. Translate the text with a dictionary.
- •2. Give the company’s background. Text 13
- •9093 Kettle
- •Text 14
- •I. Do you have any Apple products? Describe them.
- •II. Read the text and translate it with a dictionary. Apple
- •Text 15
- •Bang & Olufsen
- •Text 16
- •I. Do you know products design in Japan? Can you characterize them? Are there any distinct features of Japanese design?
- •II. Read the story of Sony Corporation and say why these dates are important for Sony?
- •1. Why did Sony have to change its name?
- •2. What is Walkman, Watchman and Discman?
- •3. Sony predicted: "The Eighties was the age of the pc and the Nineties was the age of the Internet, the 2000s will be the age of the robot." - what will be the 2010s?
- •5. Fill in the gaps with the correct form of the words below:
- •Text 17
- •2. Render the text in English:
- •Text 18
- •Text 19
- •1. Read the text and say whether the following statements are true, false or not mentioned in the text:
- •2. Find the paragraph containing the following information:
- •3 State the main idea of the text.
- •4. Go to page 82 . Read another story about Lego “Lego is the best brick on the block”. What new information does it contain? text 20
- •Sleek and super-fast: London's new Javelin trains are a design triumph
- •Text 21
- •I. Read the title of the story. Make а list of questions you think the story will answer.
- •II. Read the story. Which questions has the story answered? nokia 6310
- •Text 22
- •A tragedy in tableware
- •1. Read the text again and fill in the table:
- •Text 23
- •Tetra pak
- •Unit 3 Designers at work
- •2. Read and memorize the following words and word combinations.
- •3. Read and memorize the following words and word combinations.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Text 24
- •1. What product designers do you know? What designs are they famous for?
- •2. Do you know product designers from Russia or the ussr?
- •1. Find out the same information about the following designers: Phillipe Starck, Jusper Morrison, Jean Otis Reinecke, James Dyson, Luigi Colani.
- •2. Speak about one of these designers. Text 25
- •I) Where do you design?
- •Designing is work
- •Text 26 looking for а job
- •I. Have you decided on the work that is right for you? How do you know it's right for you? Below is а list of things people consider when they are thinking about what kind of work they want to do.
- •Text 27
- •I. Study the cv. It is based on the European Curriculum Vitae format.
- •II. Write your own cv for one of the jobs above. You can invent work experience for this task.
- •Text 28
- •Haus proud: The women of Bauhaus
- •1. Bauhaus founder Walter Gropius believed that women thought in two dimensions, while men could grapple with three. Do you agree? supplementary assigments text 29
- •Text 30
- •Convergent design
- •Text 31
- •Text 32
- •Lego is the best brick on the block
- •Text 33 color quiz
- •1. Read the descriptions and match the colors with the characteristics:
- •2. Go to the web page with the quiz and find out your color. Do you agree with the result? If not, read the personal characteristics below and choose the color you fit better.
- •3. Read your results to the group. Do your group mates agree with your color?
Text 27
CV
I. Study the cv. It is based on the European Curriculum Vitae format.
II. Write your own cv for one of the jobs above. You can invent work experience for this task.
PERSONAL INFORMATION
_____________________________________________________________________
Name Aisha Q. Chetty
Address 7 Linden Crescent,
Edinburgh, EH3 7DP,
United Kingdom
Phone (+44) 131 123 4567
Email aishagohetty@hotmall.com
Nationality British
Date of birth 30. 05. 1991
WORK EXPERIENCE
___________________________________________________________
Dates September 2003 to present
Employer Western TT, 11 Randolph Road, Edinburgh, EH16 2NY, UK
Position held Computing support Officer
Main activities Providing support in the
and responsibilities field to а wide range of
companies
EDUCATION AND TRAINING
___________________________________________________________
Dates September 2000 to August 2003
Organization Simpson College, Glasgow, UK
Qualification Higher National Diploma
Main subjects/ Computing (Technical support),
skills covered Operating systems, Hardware installation and maintenance, Network building and maintenance
PERSONAL SKILLS AND COMPETENCES
___________________________________________________________
Mother tongue English – excellent communicator
Other Languages Good spoken French, some Hindi
Social skills My work involves communicating with a wide range of clients with
computing problems who often
need help urgently. I work well
under pressure.
Organizational skills At college I organized a class visit to France Telecom
Technical skills and Familiar with most current
competences operating systems. Novell, and Windows networks
ADITIONAL INFORMATION
___________________________________________________________
- Clean driving licence
- Personal interests include rock climbing and cycling
Text 28
I. Do you know any women designers? Write down their names.
II. Now, read the names aloud. Then discuss the answers with your group mates.
а) Where are they from?
b) Are they contemporary designers?
c) Are they internationally acclaimed?
d) What sphere of design do these women work in?
e) Do you know more men designers than women designers? What could explain the difference?
Photograph: Bauhaus Archive, Berlin
III. Look at the photo and read the titel of the story. Do you believe that the Bauhaus were more popular among women students than men?
IV. Read the story and check your guess.
Haus proud: The women of Bauhaus
Bobbed, geometric haircuts. Chunky jewellery. Vegetarian diets. Saxophone playing. Breathing exercises. Painting. Carving. Snapping with brand new 35mm Leica cameras. Dressing in the artiest handmade clothes. Attending arty parties. Ninety years on from the founding of Walter Gropius's legendary art, craft and design school, the female students of the Bauhaus appear to have been as liberated as young women today.
At least they do in the photographs in Bauhaus Women, a book by Ulrike Muller, a "museum educator" in Weimar, the German town where the Bauhaus opened in 1919, declaring equality between the sexes. Where German women had once received art education at home with tutors, at the Bauhaus they were free to join courses. Surprisingly, when the Bauhaus art school was open more women applied than men.
And yet the photographs of those seemingly liberated women tell, at best, a half truth. Yes, the world's most famous modern art school accepted women. But few became well known. While the men of the Bauhaus – Gropius, Paul Klee, Wassily Kandinsky, László Moholy-Nagy and Ludwig Mies van der Rohe – are celebrated, names like Gunta Stölzl (a weaver), Benita Otte (another weaver), Marguerite Friedlaender-Wildenhain (ceramicist), Ilse Fehling (sculptor and set designer) or Alma Siedhoff-Buscher (toy maker) mean precious little.
If these bright young things came to the Bauhaus as equals, why are the women so obscure? The school's fleeting existence (just 14 years), the rise of the anti-modern National Socialist movement and six years of world war may have been factors, but the uncomfortable truth is that the Bauhaus was never a haven of female emancipation.
More women than men applied to the school in 1919, and Gropius insisted that there would be "no difference between the beautiful and the strong sex" – those very words betraying his real views. Those of the "strong sex" were, in fact, marked out for painting, carving and, from 1927, the school's new architecture department. The "beautiful sex" had to be content, mostly, with weaving.
The school's students produced radical work, but Gropius's vision was, at heart, medieval, if apparently modern, and he was keen to keep women in their place – at looms, primarily, weaving modern fabrics for fashion houses and industrial production. He believed women thought in "two dimensions", while men could grapple with three.
By the time Mies van der Rohe was appointed director in 1930, the Bauhaus had essentially become an architecture school and, increasingly, there was little place for women to shine. Those who did, like Anni Albers, did so only after they abandoned the Bauhaus. Albers left Germany for the US in 1933, with her husband, the painter Josef Albers, to teach at the new Black Mountain College, North Carolina, and make fabrics for design-led companies like Knoll and Rosenthal.
Marguerite Friedlaender-Wildenhain, the ceramicist, also became a big success in the US with her Pond Hall pottery. Benita Otte was ousted from her position as head of the weaving department but established her own mill elsewhere in Germany; her fabrics remain in production. Mean while, Gunta Stölzl, hounded by Nazi sympathisers within the Bauhaus after her marriage to a Jew, left in 1931 and founded her own successful handweaving business in Switzerland.
Many other Bauhaus women simply vanished without trace. Sadly, this was all too true of the toy maker Alma Siedhoff-Buscher, who was killed in a bombing raid in 1944, and of Otti Berger who, on a trip to see her mother in Yugoslavia in 1939, was unable to get a visa to the US despite an offer of work at Moholy-Nagy's New Bauhaus in Chicago. In 2005, newly available Soviet archives revealed that Berger, a Jew, had died at Auschwitz in 1944.
Marianne Brandt, a metalworker, was one of the few who made a name for herself while at the Bauhaus. The globe lamps she designed in 1926, and the Kandem bedside light, with adjustable reflector, have long been standard-bearers of Bauhaus design.
But if the school's women are largely unsung, their legacy lives on. As Bauhaus architecture becomes a distant vision of the future, so Bauhaus fabrics remain as useful, tactile and special as they were when these women set out to equal their male peers. As Gunta Stölzl (1897-1983) put it, "We wanted to create living things with contemporary relevance, suitable for a new style of life. Huge potential for experimentation lay before us. It was essential to define our imaginary world, to shape our experiences through material, rhythm, proportion, colour and form." Against the odds, they did.
