2. Magnit

Country

Russia

Year of entry

1998

Industry/ business area

Retail

Entry mode

It is wholly owned Russian company, which operates in the national market.

Motives

Firm is not presented in foreign markets.

Firm specific advantages used on the foreign market

NOT PRESENTED

First mover or follower

NOT PRESENTED

Type of state involvement in the process of internationalization

In late December 2008, the network of "Magnet" was included in the list of companies that are entitled to get state support during the crisis. This company is the Russian retail market leader by the number of stores, that is why it presented an interest for the state, as one of the essential retailers.

Evaluation of the success of the internationalization

NOT PRESENTED

Country

Auchan has branches in France, and internationally in Italy, India, Spain, Portugal, Luxembourg, Poland, Hungary, Russia, China, Taiwan, Romania and Ukraine.

Year of entry

Italy -1989, India - 2012, Spain - 1981, Portugal - 1996, Luxembourg - 1996, Poland – 1996, Hungary - 1998, Russia - 2002, China - 1999, Taiwan - 2001, Romania - 2006, Ukraine - 2008.

Industry/ business area

Retail, real estate

Entry mode

It is wholly owned French company that follows greenfield and brownfield strategies. Company invests directly to the new markets and operates under two brands, as Auchan overtook most of the Real hypermarkets from Poland, Romania, Ukraine, and Russia for 1,1 bln. Euro. Company opens subsidiaries in new markets. Some stores operate in terms of franchising contracts.

Motives

Expansion and gaining of profits. Entering markets that are attractable in terms of consumption and environment of the existing business areas.

Firm specific advantages used on the foreign market

Company has a huge experience of entering new markets. All the decisions are provided with a particular and detailed analysis.

First mover or follower

Usually company enters concentrated markets. It had a few fails in the past. As a French company in some markets it cold be described as a first mover, but in terms of the whole markets, it operates in, firm is a follower.

Type of state involvement in the process of internationalization

State was not involved into the process of internationalization of this company, as it does not fit its interests, and this process is ruled only by company’s ambitions.

Evaluation of the success of the internationalization

Company failed in a few markets, but currently it is one of the world's principal distribution groups with a presence in 12 countries and 269,000 employees.