Russian post

Country

Finland, China, Azerbaijan, Israel, Latvia, Turkey, Netherlands, France, Cuba, Uzbekistan

Year of entry

Finland- 2003, China- 2003, Azerbaijan- 2004, Israel- 2005, Latvia- 2006, Turkey- 2007, Netherlands- 2007, France- 2007, Cuba- 2009, Uzbekistan- 2009.

Industry/ business area

Telecommunication and postal services

Entry mode

Brownfield strategy because Russian Post used facilities of their partners.

Motives

First of all, Russian Post is doing postal operations and offers postal services that is why it went international in business of postal services. Moreover, after Perestroika it became popular to travel abroad, to move abroad, in 2000^th it became popular to buy clothes, shoes and other products and produces via Internet or catalogues. Moreover, it was necessary to improve the quality of Russian Post services therefore almost all of the agreements were targeted at strengthening cooperation in the sphere of providing postal services. For such countries as Azerbaijan and Latvia it also was important to establish a good net of exchanging electronic remmitances.

Firm specific advantages used on the foreign market

• it is a governmental company and it is supported by government consequently it is usually provided with money on improving quality of its services and broadening of its business;

• it has a lot of offices around all over the country consequently even citizens of small cities are able to receive their parcels and letters;

• due to the fact that Russian Post has a long history a most part of Russian citizens trust to this company;

• keep up with times and modern techniques;

• agreement with EMS.

First mover or follower

Russian Post wasn’t a first mover because it concluded bilateral agreements with postal services of international partners.

Type of state involvement in the process of internationalization

Due to the fact that the enterprise is state, State participated in the process of internationalization directly.

Evaluation of the success of the internationalization

• providing Russian citizens who are living in Israel with their pensions;

• improving the quality of postal services due to acquiring new experience from foreign partners;

• arrangement of exchange in electronic postal transfers and remmitances;

• broaden exchange of parcels;

• arrangement of postal trade;

• arranging of new services;

• development of new products using postal services;

• exchange of experience in automatization of processes of handling of postal sendings;

• cooperation in philately projects;

• cooperation in improving quality of services.

Country

Russia

Year of entry

2001

Industry/ business area

telecommunication

Entry mode

It is wholly owned Russian company, which operates in the national market.

Motives

Firm is not presented in foreign markets. It is expanding rapidly but only domestically (to various regions).

Firm specific advantages used on the foreign market

Firm is not presented in foreign markets.

• Of terrestrial broadcasting in the Russian regions carry 76 national, regional and provincial Broadcasting Center (RTPTS) that are regional branches RTRS. The broadcasting of RTRS includes 16,500 transmitting devices, including 14,000 TV transmitters and 2500 transmitters, over 8000 aerial constructions, of which 7163 antenna masts higher than 30 meters. Other 703 poles and towers are more than hundred-meter toll. RTRS operates 180-meter towers, designed by 3803 KM project. The most famous Russian TV tower in the network RTRS is Ostankino TV Tower, Shukhov Tower, St. Petersburg and Novorossiysk TV Towers.

• RTRS is also retrofitting of old and constructs new antenna structures and towers in all regions of Russia as a part of the construction of ground-based network of digital terrestrial television.

• Since 2012, the major cities of Russia opens RTRS centers advisory support, where you can get information and advice on digital terrestrial television. RTRS also opened nationwide call-information center for digital terrestrial television. Then RTRS presented brand of digital terrestrial television in the form of a butterfly.

• RTRS now provides only socially important services, free servicing. In the future, other than social RTRS (free), plans to provide paid maintenance services with the use of conditional access systems, smart cards, and CAM-modules.

First mover or follower

Firm is not presented in foreign markets. But is a first mower in Russian market.

• RTRS is the only essential operator-distributor of the first multiplex of digital terrestrial television in Russia.

• The new Alert System Emergency in a digital terrestrial television DVB-T2, which is scheduled for launch in the near future RTRS throughout Russia. In case of any kind of emergencies in Russia (floods, earthquakes, forest fires), RTRS must immediately turn the system alerts the special channels of digital terrestrial television DVB-T2 with the antenna mast broadcasting facilities.

Type of state involvement in the process of internationalization

Firm is not presented in foreign markets.

Stated-owned company.

Evaluation of the success of the internationalization

Firm is not presented in foreign markets.

As we can see from all the information above, RTRS is a natural monopoly in the field of communications, carrying out an ethereal ground broadcast nationwide mandatory public television and radio stations throughout the Russian Federation. It is the only company in the country which actually keeping up with new technologies and has a really strong government support. Talking about internationalization of the company we can conclude, that so far it is out of scope of the company performance, since they are focusing on the Russian market only. There are still a lot of things to renovate and improve in this market, so we believe that internationalization topic going to be reconsidered by the company’s board in the future.