Unit 6 Advertising
Advertising is a greatest art form of the 21 century
Advertisment has always played immense role in our society. A-g is a means of communication between an organization and its taget audience using space or time purchased in the media. The aim of a-g is to attract customers’ attention and persuade them buy this or that product whenether you like it or not. Business generally uses the services of different agencies to create strong advertising campaigns. The ad.industry is passing through one of the most disorienting periods in its history. Due to combination of long-term changes, such as growing diversity of media & arrival of new technologies, notably Internet. With better-informed consumers the result is that traditional methods of ad-g, like daily newspapers, simply no longer work.
At the same time there are plenty of alternatives to advertisement. (перечисление видов рекламы). F.e., my favorite ad-g is Nike.(…..)
Indeed, people are tired of ads in all their forms. People are getting harder to influence. So creativity has become the heart of advertising. Great advertisement as well as art makes a difference to audience. That’s why I agree that advertising is a greatest art form of the 21 century.
Unit 7 Law
Punishment is an effective deterrent to crime.
I think that the punishment is effective deterrent to crime, because some people can be stopped only by fear of punishment. Usually the person who breaks the law is afraid of retaliation.
The most effective punishment is imprisonment, where criminals redeem from sins, they have time to rethink their life. Throughout most of the world prisons are not pleasant places. The conditions in Russian prisons are particularly harsh. The risk of contracting human immunodeficient virus or tuberculosis when somebody is doing time is high. Furthermore, one might be killed by another prisoner. There are very few lawyer and journalists concerned with the issue of prisoners’ right. It is impossible to be released alive and mentally sane after 25 years imprisonment in this conditions. In this case imprisonment is not so much deterrent to crime as capital punishment.
One way or another punishment is an effective deterrent to crime.
Unit 8 Brands
Corporate identity: creating the right perception.
Brands are more than just product names. It’s a mark of quality, and it is the brand name that distinguished a product from other similar products and gives it a brand identity. The brand is the face of company, the one that public sees. So the identity, whether it be corporate identity, brand identity or both, should be the company’s visual statement to the world about who and what the company is and what its products and services stands for. Companies must understand who they are, what their product is and who their customers are – all of which lead to the key contributor of identity: finding the right price. The price is a key factor in terms of competitors. If there is no one in the market, then brand identity might not even matter.
The amazing thing about most successful brands is that very little can knock them off the top once they’ve become well established and they’ve achieved brand loyalty from their customers. But the one thing that can kill a brand, and particularly a luxury brand, is if it loses its image of exclusivity. If you give too many retailers license and let them sell at the price they see fit – you are in trouble. Never lose control of the pricing policy.
Companies can check the effectiveness of their corporate brand from visual audit, which means conducting interviewers and analyses on everything the company produces. This should be done every three to five years ideally.