4.3 Market Trends
A market survey was conducted in the Fall of 1996. Key questions were asked of fifty potential customers. Some key findings include:
35 subjects said they would be willing to pay for access to the Internet.
Five dollars an hour was the most popular hourly Internet fee.
24 subjects use the Internet to communicate with others on a regular basis.
4.3.1 Market Needs
Factors such as current trends, addiction, and historical sales data ensure that the high demand for coffee will remain constant over the next five years. The rapid growth of the Internet and online services, that has been witnessed worldwide, is only the tip of the iceberg. The potential growth of the Internet is enormous, to the point where one day, a computer terminal with an online connection will be as common and necessary as a telephone. This may be 10 or 20 years down the road, but for the next five years, the online service provider market is sure to experience tremendous growth. Being the first cyber-cafe in Birninyero, Skyworld will enjoy the first-mover advantages of name recognition and customer loyalty. Initially, Skyworld will hold a 100 percent share of the cyber-cafe market in Birninyero. In the next five years, competitors will enter the market. Skyworld has set a goal to maintain greater than a 50 percent market share.
4.4 Market Segmentation
Skyworld's customers can be divided into two groups. The first group is familiar with the Internet and desires a progressive and inviting atmosphere where they can get out of their offices or bedrooms and enjoy a great cup of coffee. The second group is not familiar with the Internet, yet, and is just waiting for the right opportunity to enter the online community. Skyworld's target market falls between the ages of 18 and 50. This extremely wide range of ages is due to the fact that both coffee and the Internet appeal to a variety of people. In addition to these two broad categories, Skyworld's target market can be divided into more specific market segments. The majority of these individuals are students and business people. See the Market Analysis chart and table above for more specifics.
5.0 Services
5.1 Future Services
As Skyworld grows, more communications systems will be added. The possibility of additional units has been accounted for in the current floor plan. As the demand for Internet connectivity increases, along with the increase in competition, Skyworld will continue to add new services to keep its customer base coming back for more.
Management Team
We are a group of five students with Information Technology background trying to start up an internet café business.
Usman Musa Zakari Usman- MSc. Business Information Technology: This is the Director/CEO of the café.
Anas Ibrahim Kako- MSc. Business Information Technology: This is the Manager of the café; he deals with the management of the cafes’ maintenance.
Fatima Ahmad Usman – MSc. Business information technology: This is the personnel in charge of the Management of Wireless Technology and connections.
Aisha Musa – MSc. Computer Science: this is in charge of the management of the training class. She has more staffs working under her.
Abubakar Musawa – CCNA, SISQO: in charge of the networking connections and devices.
Skyworld Organisational Structure
STAFF 2
STAFF 1