Упражнения к тексту

1. Write true (T) or false (F) next to the statements below. If the sentence is not right – correct it:

1. To better understand why consumers buy as they do, many marketers turn to behavioral sciences for help. (T)

2. It is rather practical to try to catalog all the detailed possibilities for every different market situation. (T)

3. Economic men are people who know all facts and logically compare choices in terms of cost and value received to get the greatest satisfaction from spending their time and money. (T)

4. A product that one person sees as a good value is of no interest to someone else. (T)

5. Marketing managers must not be alert to new ways to appeal to economic needs – if the customers need to buy something, they will do it anyway. (F)

2. Answer the following questions:

1. according to the text

1. What behavioral sciences do you know?

2. Why is it impossible to catalog all consumer behaviors?

3. Who are economic men?

4. What is the meaning of the economic-man theory? What guides most consumers behavior?

5. What are major economic needs?

b) give your own idea

6. How do companies try to attract customers?

7. What do you think can affect a person’s buying behavior?

8. Do you agree that psychological variables, social influences, and purchase situation all affect a person’s buying behavior?

9. What influences your personal purchase decisions?

10. What is more important for you: price or quality?

3. Fill the blanks with the word combinations from the table:

1.Speaking about target market you should always remember about the income. 2. Today it isn’t possible and practical to catalog the consumers behavior. 3. The first step in starting the production of a new product is to identify your spending patterns. 4. The spending patterns guide most consumers behavior. 5. The economic needs of the product influences the purchase decision.

target market, economic needs, spending patterns, ‘economic value’, catalog

4. Paraphrase the underlined words using words from the box:

1.This way of solving the problem is the most efficient. 2. The are uncountable possibilities for consumers to satisfy their needs. 3. To be a good shop-assistant you should try to understand consumers actions. 4. Very often when I come to the shop my feelings lead me to the product I need and help me to make the right choice. 5. We assure a high quality of our products.

Guarantee, approach, countless, behavior, guide

Часть II

1. Употребите глаголы в скобках в инфинитиве или ing-форме:

1. I don’t like tell in public.

2. It’s no use to say her. She won’t listen.

3. I’m still too upset talk about it.

4. Don’t disturb him. He’s busy working.

5. Stop to bite your nails.

6. Don’t expect him to lend you any money.

7. I’ve decided to leave him.

8. Mum made me taking my medicine.

9. She agreed to lend him $ 1,000.

10. He denied receiving the stolen goods. ()