Занятие 12. Advertising and promotion

(активная форма проведения: групповая работа; обсуждение + интерактивная форма: ролевая игра)

Business vocabulary: advertising, the sales force, promotional activities. Matching, associations, filling customer survey, finding out the information by asking and answering the questions (group work).

Speaking: TV commercials. Describing and analyzing its effectiveness.

Reading: a guide to advertising methods. Translating. Matching the texts and the statements. Finding collocations.

Speaking: Advantages and disadvantages of each advertising method. Different methods for different organizations.

Language in use - future forms: 1) will + bare infinitive (for things we predict, expect or promise; when we make a spontaneous decision or offer); 2) Present Continuous / be going to (planned or arranged events); 3) Present simple for things that are timetables, scheduled, or fixed; after time clause); 4) Future continuous for things that will be in progress at a particular time in the future); 5) Future perfect for things that will be finished by a particular time in the future). Matching; filling the gaps; opening the brackets.

Speaking (brainstorm): Choosing the best advertising method for different companies. Emphasizing some features and benefits.

Speaking (role play): preparing a radio commercial and some commercial ideas to launch new delivery agency (holding a meeting to discuss your ideas for 60 second radio commercial; brainstorming, choosing the best three; preparing a short spoken presentation and persuading the managers to choose our campaign).

Writing: replying to an inquiry (analyzing a reply; composing your own one). Useful language (thank you for your e-mail of ..; The … will be available … ; I will be forwarding …; We appreciate the opportunity to …; Again, thank you for your inquiry). Clarifying numbers. Commas with Conjunctions.

Занятие 13. Motivation

(активная форма проведения: групповая работа; обсуждение + интерактивная форма: ролевая игра)

Vocabulary: words of motivation (pay package, job security, fringe benefits, promotion, flexitime etc) - matching, collocations, explaining the meaning, filling the gaps.

Reading: text about fulfillment, dissatisfaction, motivation. Filling the gaps with the sentences, finding the words and extracts with the same meaning.

Language in use. The –ing form – usage: 1) after admit, avoid, deny, enjoy, feel like, finish, involve, mind, miss, risk, suggest; 2) after all prepositions in the structures verb + preposition + -ing, adjective + preposition + -ing, noun + preposition + -ing; 3) after it’s no use, it’s no good, there’s no point, can’t stand; 4) as a noun or as part of a noun phrase, often as the subject of a sentence. Filling the gaps, opening the brackets, choosing correct forms, Russian – English translation.

Speaking (discussion): motivational factors (status within the company, regular promotion opportunities, plenty of time for a social life, plenty of time for the family, flexible working hours, lively office environment etc).

Speaking: demotivation and improving the situation.

Listening: people talking about their lack of satisfaction with their jobs. Matching, True/False.

Speaking (role play – personnel department, CEO): increasing efficiency by raising motivation.

Writing: a letter requesting information (telling why you are writing, who you are, what you need to know, thanking them for their assistance). Prepositions of place, requesting (would appreciate, would you please tell me more about …, may I ask you to …, if you have the time …, I would be grateful if you would / could …).