Vocabulary

alert – в состоянии боевой готовности

equate – равняться, приравнивать

slot – пробел, «окно» в расписании

ap­praise – оценивать

QUESTIONS AND ASSIGNMENTS

1. What kinds of managers operate at the enterprise?

2. Describe their duties and functions.

3. Summarize the contents of the text.

35. International management

Such thing as globalization gets a wide development in the modern society. Moreover, this topic is actual especially in business.

Globalization is requiring companies to make important choices about how to train international managers. The costs of making the wrong choice are heavy economically, emotionally and physically. It can influence badly the overseas branch.

Traditionally companies demand managers to accept foreign postings of perhaps several years’ duration. The burden on the manager is heavy with the double challenge of dealing with unfamiliar work and anxiety about the family’s ability to settle away from home.

Globalization has opened up exciting prospects for companies but while the economic opportunities are well understood, the best means of performing overseas operations are not. Companies need a clearer view of the costs of an international assignment: the physical, emotional, financial costs of relocating somebody may be great. Wrong placements, cultural misunderstandings may result in losses.

This problem needs strategy approach:

1. How long will it take a manager to become proficient in the overseas branch?

2. What preparation does the manager need before taking up the posting?

3. What support does the manager need in post?

4. What are the difficulties on family life and how can they be reduced?

5. What are the behavioral adjustments needed by the manager and the family in

order to function in the new environment?

6. What will the process of repatriation entail?

7. How can the knowledge gained from each posting be used for the next

assignments?

8. How can the local branches be supported while they adjust to a new manager?

In addition, we know that international business requires more business skill than managing a domestic enterprise. Men not only deal with traditional business functions and values, but also must understand and work with a global perspective that adds politics, culture, monetary variables, time and scale of the international business.

International trade and multinational enterprise is a dominant feature of business in the 21st century. However, the economic benefits of operating in the global marketplace are only available to those who are able to respond successfully the challenges of different cultures and across geographically dispersed regions.

Working in the international business environment contains a wide variety of functions, including finance, human resources, customer services, logistics, marketing, IT, cross-cultural exporting and importing and purchasing.

International manager should be able to use and evaluate business management techniques and assess their commercial practice under different technical and cultural conditions. He must analyze and interpret qualitative and quantitative data, as well as technical and commercial information.

In addition, international manager learns to solve communication problems caused by international business and to review critically the existing knowledge. Finally, manager undertakes strategic analysis of business management techniques.