- •International University
- •Unit 1 what is business?
- •Exercise 1
- •Exercise 2
- •Exercise 4
- •Reading and discussion how to start & operate your own firewood supply business
- •Scandinavian airlines system, sas
- •Business word pairs
- •Unit II careers in business
- •Exercise 1
- •Exercise 2
- •Exercise 3
- •Business verbs
- •Exercise 4
- •Exercise 5
- •Exercise 6
- •Job titles
- •Reading and discussion applications and interviews background information
- •Exercise
- •Have a nice day* employee loyalty in service firms
- •Exercise
- •Unit III the marketing mix. The four ps the four p's
- •Exercise 1
- •Exercise 2
- •Exercise 3
- •Exercise 4
- •Exercise 5
- •Reading and discussion the target market
- •Exercise
- •The pros and cons of the major advertising media
- •Exercise 1
- •Exercise 2
- •Reading and discussion management and human resources development
- •Exercise 1
- •Exercise 2
- •Exercise 3
- •Managing director (types of jobs advertisements)
- •Business men and managers
- •Recruitment
- •Exercise 1
- •Exercise 3
- •Unit V time management
- •Reading and discussion sources of problems in time management
- •Common time wasters for managers
- •Drop-in visitors
- •Telephone interruptions
- •Cluttered office
- •Unnecessary tasks
- •Unnecessary or over-long meetings
- •Planning daily activities
- •Unit VI training global managers
- •Exercise 1
- •Exercise 2
- •Exercise 3
- •Unit VII accounting and finance
- •Exercise
- •Reading and discussion the balance sheet
- •Exercise 1
- •Exercise 2
- •Exercise 3
- •Why finance
- •Exercise 1
- •Acquisition of capital
- •Exercise 1
- •Exercise 2
- •Exercise 3
- •Exercise 4
- •Exercise 5
- •Exercise 6
- •Exercise 7
- •Financier
- •Exercise 60
Business verbs
The company is in crisis. Below is a memo from the Managing Director. Fill in the missing words in the sentences. Choose from the following:
cut |
fix |
make |
reach |
decide |
forecast |
play raise |
solve |
discuss |
launch |
|
We have to:
... a meeting.
... several important points on the agenda.
... the problem of falling sales.
... agreement about exactly what to do.
... on a strategy.
... a profit next year.
... a new product very soon.
... next year’s sales.
... the prices of our existing products.
... costs and staff.
... a different role in the market in order to survive.
Unit II careers in business
Business is an increasingly important activity throughout the world today. Consequently, the opportunities for a business career have grown in variety and number. There are now five broad fields or areas of business that offer exciting careers: management, marketing, accounting, finance, and data processing. Within each of these fields are specific jobs in which you can specialize. For example, within the field of marketing you can specialize in market research, advertising, buying, selling, or distribution. The figure below gives an idea of the general career opportunities that are available in the various fields of business.
Exercise 1
Below is a list of terns that you will find in the text. As you read «Careers in Business,» see if you understand each term. Use this as a working list and add other terms with which you are unfamiliar.
NOUNS |
VERBS |
ADJECTIVES |
OTHERS |
career variety field salary aptitude demand advancement _______________ _______________
|
offer specialize in _______________ _______________ |
suitable available _______________ _______________ |
consequently
_______________ _______________ |
Exercise 2
Management, marketing, accounting, finance, and data processing may also be considered as separate classes with members of their own. Fill in the blanks below based on the information provided in Figure on page 12.
Class: _______________ Class: Management Careers
Members: Researcher Members: _____________
_______________ _____________
_______________ _____________
_______________
Class: ______________
Members: ______________
______________
Stockbroker____
Exercise 3
In each of the examples below, three of the items are members of the same class and one is not. Cross out the one that is not a member. Then write the name of the class to which the other three belong.
CLASS
buyer/seller/distributor
marketing careers ___________________________
banker/financial analyst/
stockbroker/accountant ___________________________
data processing/finance/
marketing/general manager ___________________________
computer operator/com-
puter programmer/data
processing/systems analyst ___________________________
general manager/manage-
ment/production manager/
personnel manager ___________________________
advertising/management/
marketing/accounting ___________________________
private accountant/banker/
government accountant/
bookkeeper ___________________________
