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Business verbs

The company is in crisis. Below is a memo from the Managing Director. Fill in the missing words in the sentences. Choose from the following:

cut

fix

make

reach

decide

forecast

play

raise

solve

discuss

launch

We have to:

  1. ... a meeting.

  2. ... several important points on the agenda.

  3. ... the problem of falling sales.

  4. ... agreement about exactly what to do.

  5. ... on a strategy.

  6. ... a profit next year.

  7. ... a new product very soon.

  8. ... next year’s sales.

  9. ... the prices of our existing products.

  10. ... costs and staff.

  11. ... a different role in the market in order to survive.

Unit II careers in business

Business is an increasingly important activity throughout the world today. Consequently, the opportunities for a business career have grown in variety and number. There are now five broad fields or areas of business that offer exciting careers: manage­ment, marketing, accounting, finance, and data processing. Within each of these fields are specific jobs in which you can specialize. For example, within the field of marketing you can specialize in market research, advertising, buying, selling, or distribution. The figure below gives an idea of the general career opportunities that are available in the various fields of business.

Exercise 1

Below is a list of terns that you will find in the text. As you read «Careers in Business,» see if you understand each term. Use this as a working list and add other terms with which you are unfamiliar.

NOUNS

VERBS

ADJECTIVES

OTHERS

career

variety

field

salary

aptitude

demand

advancement

_______________

_______________

offer

specialize in

_______________

_______________

suitable

available

_______________

_______________

consequently

_______________

_______________

Exercise 2

Management, marketing, accounting, finance, and data pro­cessing may also be considered as separate classes with members of their own. Fill in the blanks below based on the information provided in Figure on page 12.

Class: _______________ Class: Management Careers

Members: Researcher Members: _____________

_______________ _____________

_______________ _____________

_______________

Class: ______________

Members: ______________

______________

Stockbroker____

Exercise 3

In each of the examples below, three of the items are members of the same class and one is not. Cross out the one that is not a member. Then write the name of the class to which the other three belong.

CLASS

  1. buyer/seller/distributor

marketing careers ___________________________

  1. banker/financial analyst/

stockbroker/accountant ___________________________

  1. data processing/finance/

marketing/general manager ___________________________

  1. computer operator/com-

­puter programmer/data

processing/systems analyst ___________________________

  1. general manager/manage-

­ment/production manager/

personnel manager ___________________________

  1. advertising/management/

marketing/accounting ___________________________

  1. private accountant/banker/

government accountant/

bookkeeper ___________________________