Text 6 Financial Management

All companies, large and small, need money to operate. To make money they must first spend money. Inventory and supplies must be bought, equipment and facilities acquired, employees paid.

Revenues from sales of the firm's products should be the chief source of funding. But money from sales doesn't always come in when it's needed to pay the bills. Financial managers are the ones who keep track of how money is flowing into and out of the firm. They are the ones who decide how the available funds will be used, how much money is needed, and where to get it.

Financial management is the art and science of managing a firm's money so it can meet its goals. Financial management is closely related to accounting. In most firms both areas are the responsibility of the vice president of finance or the chief financial officer (CFO). But accountants' main function is to collect and present financial data. Financial managers use financial statements and other information prepared by accountants to make financial decisions. Financial managers focus on cash flows, the inflow and outflow of cash. They plan and monitor the firm's cash flows to ensure that cash is available when needed.

Finance is a central activity in every firm. It may not be as visible as marketing or production, but good management of a firm's finance is just as much a key to its success. All business decisions have financial consequences.

6. Ответьте на вопросы:

1) What is financial management?

2) Who is responsible for a firm’s finance?

3) Why is financial management connected with accounting?

4) Is financial activity as visible as marketing or production?

5) What is the firm's key to success?

7. Дайте на английском языке развернутое определение понятиям:

finance –

financial managers –

accountants –

8. Закончите предложения, произведя нужный выбор:

1) Revenues from sales of the firm's products	a) use financial statements and other information prepared by accountants.
2) All large and small companies	b) have financial consequences.
3) Financial managers	c) should be the chief source of funding.
4) All business decisions	d) need money to operate.

9. Вы занимаете должность вице-президента фирмы и отвечаете за финансы предприятия. Расскажите на английском языке о своих обязанностях.

Unit seven. Marketing and advertising Part 1

1. Прочтите и запомните значение следующих слов и словосочетаний:

possess v	обладать, владеть
trade v	торговать
permit v	позволять, разрешать
terms of exchange	условия обмена
set up a market (a place)	создать рынок сбыта (найти место)
satisfy needs and wants	удовлетворять потребности и желания
promotional techniques	методы продвижения (товара на рынке)
cover v	охватывать, распространять на
be based on	основываться на
consumer requirements research	изучение спроса потребителей
look beyond	заглянуть вперед, видеть дальше
therefore adv	поэтому, следовательно

2. Переведите следующие пары слов, обращая внимание на суффиксы, характерные для разных частей речи:

to motivate – motivation	to develop – development
to possess – possession	to require – requirement
to satisfy – satisfaction	to fulfill – fulfillment
to evaluate – evaluation	to involve – involvement
to promote – promotion	to manage – management

3. Подберите слова близкие по значению:

1) seek v	a) let v
2) meet the needs	b) suggest v
3) opportunity n	c) look for v
4) be based on	d) products n pl
5) permit v	e) chance n
6) offer v	f) satisfy the needs
7) goods n pl	g) estimate v
8) evaluate v	h) be founded upon

4. Соотнесите английские фразы из левой колонки с их русскими эквивалентами в правой:

1) through the exchanging process	a) относится к понятию (концепции)
2) flow of products	b) возможности рынка
3) are designed to satisfy	c) посредством процесса обмена
4) refers to a concept	d) разрабатывать стратегию
5) to develop a strategy	e) поток изделий (товаров)
6) changing conditions	f) существование средства связи
7) existence of a means of communication	g) предназначены удовлетворять
8) market opportunities	h) меняющиеся условия

5. Прочтите текст и постарайтесь понять его содержание: