2.2. The newspaper style.

The newspaper style is a system of interrelated lexical, phraseological and grammatical means, basically serving the purposes of informing and instructing the reader.

Newspaper materials may be classified into three groups: brief news reviews, informational articles and advertisements. The vocabulary of the newspaper style consists mostly of neutral common liter­ary words, though it also contains many political, social and economic terms (gross output, per capita production, gross revenue, apartheid, single European currency, political summit, commodity exchange). There are lots of abbrevia­tions (GDP - gross domestic product, EU - European Union, WTO - World Trade Organization, UN - United Nations Organization, NATO -North Atlantic Treaty Organization, AIDS - acquired immune deficiency syndrome, IMF - International Monetary Fund, W. W. W. - World Wide Web). The newspaper vocabular­ies of the Russian and Ukrainian languages are overloaded with borrowings and international words (інтерв'ю, кореспонденція, інформація, репортаж, ідеалізація, ідеологія, соціал-демократ, монополіст, ініціатор), that is why the abundance of foreign suffixes (-ция, -ация, -изация, -изм, etc.) is a conspicuous morphological feature of the Russian and Ukrainian newspaper style.

Grammatical peculiarities: complex sentences with a developed system of clauses; verbal constructions; syntactical complexes; attributive noun groups; specific word order.

One of unattractive features of the newspa­per style is the overabundance of clichés. A cliché is a hackneyed phrase or expression. The phrase may once have been fresh or striking, but it has be­come tired through overuse. Clichés usually suggest mental laziness or the lack of original thought.

Syntax of the newspaper style as well as syntax of any other bookish style is a diversity of all structural types of sentences (simple, complex, compound and mixed) with a developed system of clauses connected with each other by all types of syntactic connections. The coating of bookishness is created by multicomponent attributive noun groups, participial, infinitive and gerundial word-combinations and syntactic constructions of secondary predication.

Advertising newspaper materials (ads) may be classified and non-classified. Classified ads are arranged topicwise in certain rubrics: "Births", "Deaths", "Marriages", "Sale", "Purchase", "Здоровье", "Меняю", "Сниму", "Услуги", "Знакомства", etc. Non-classified ads integrate all topics. Ads are arranged according to stereotyped rules of economizing on space. Due to this all non-informative speech segments are omitted intentionally, e. g.: Births. On November 1, at St. Bartholomew's Hospital, to Barbara and John Culhane - a son.

Graphically, the newspaper style is notable for the system of headlines. The headlines have formed themselves into a specific genre. They combine three functions: gripping readers' attention, providing information and evaluating the contents of the article. To perform these functions newspaper headlines must be sensational, expressive and informative. Sentences in headlines tend to be short, one-member or elliptical, affirmative, negative, interrogative and exclamatory.