150. A(n) product is anything that can be offered to satisfy a need or want

152. A brand is a

153. The total amount received from sales of a product is referred to as total revenue

154. The positioning of the product is the development of an imagine…

155. Carefully targeted promotions by both producers and resellers is most typical of specially products.

156. Products are classified as being organizational (industrial) or consumer products depending on the buyer`s intendent …

157. Which stage of the product life cycle is characterized by severe competition? maturity

158. The process of creating and designing products so that consumers perceive them as different from competing products is called Product differentiation

159. Changes that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called aesthetic

modifications

160. If an individual is aware of a product and is self-motivated to find information regarding a product. In what stage of the product adoption process is that person? Interest stage

161. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy want or need is called a/(n): Product

162. Industrial products are purchased for further processing or for use in operating a business.

163. Which stage of product life cycle is characterized by high competition and some problems in sales increasing? Maturity

164. By which factor quality of a product is best characterized? (в каждой отрасли разные хар-ки)

165. If Troy Products Company advertises a specific product very heavily, and Carbone Products Company wants to offset the effects of that advertisement, Carbone would most likely employ________advertising

166. Which of the following is the most commonly used type of publicity-based public relations tool? include press releases, sponsorships, product placements, and social media.

167. Marketers in the airline industry sometimes find it difficult to promote their product because unused airplane seats cannot be stored. This problem illustrates which one of the following unique features of services? Intangible, Heterogeneous, Inseparability, Perishability, Exceptions

168. Product quality includes both "small" q quality and "big" Q quality.

169. Brand equity is the value of a brand.

170. Highly perishable consumer products. such as soft drinks, toiletries, and grocery items

171. A narrow product mix with a deep product line would most likely be carried by specialty retailers

172. The first step in the new-product development process is thought to be: idea generation

173. Major sources of new-product ideas include all of the following EXCEPT: include: customers, competitors and the firm’s own employees

174. Core benefits that consumer seek when they buy a product?: Core benefit: Actual product, Augmented product, Ancillary product, Adjunctive product

175. Which of the following would be considered to be among the issues that would covered in the first part of a marketing strategy statement? The first part of the marketing strategy statement describes the target market; the planned product positioning; and goals for sales, profits, and market share

176. A consumer takes a tour of a new proposed store via his or her computer screen The consumer can make suggestions as to design themes that would be attractive and he or she can also suggest merchandise options from a list provided by the Web site Which of the following would be the form of testing that has just been described? Virtual reality test marketing.( скорее всего)

177. Sales are highest in growth stage:

178. Considering a product from the time it is conceived to the time it is abandoned, the ______________ phase is characterized by zero sales and a place where the company's investment costs mount

179. Considering that some products have special life cycles, a ___________ has a cycle showing several periods of renewed interest. a)fad b)theme c)style d)fashion

180. After which stage of the product life cycle does sales growth falls? In maturity stages (after growth stage)

181. During which phases of the product life cycle overcapacity leads to greater competition? Maturity Stage

182. Profits are normally highest in which of the following stages or phases of the product life cycle? Maturity Stage

183. During which stage of the product life cycle does the company attempt to maximize market share? Growth Stage

184. During which stage of the product life cycle does a company seek to build selective distribution? Introduction

185. If a merchant were to offer something to the market for attention, acquisition, use, or consumption that might satisfy a want or need, the term product would be an appropriate description of this offer

186. Broadly defined, product include physical objects, events, and other items such as persons or places

187. At the center of a model that describes the three levels of product would be a circle named: Core benefit or service

188. Which of the following forms of product contain such subparts as design and the brand name? Actual product

189. Consumer products include all of the following EXCEPT: Materials and parts products

190. Into which of the following product categories would a product like life insurance fall? Unsought product

191. Good design contributes to a product's usefulness as well as its looks

192. The term that is often used to describe the value of a brand is: Brand equity

193. Ability of a product to perform its functions? Product quality

194. product differentiation, service differentiation, personnel differentiation, image differentiation and channel differentiation are competitive tools for differentiating companies products from competitors

195. If a marketer wanted to take a successful brand name such as LifeSavers and introduce a new flavor and color {say banana}, the marketer would be using which of the following brand strategies? Line extension