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10-13_Makagon_Mobile_Commerce.doc
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  1. Answer the questions:

  • What is mobile commerce? How does it work?

  • How can security of m-commerce be provided?

  • What technology is needed for mobile commerce?

  • What is a WAP?

  • Can you name any potential m-commerce applications?

  1. Decide whether the following sentences are true or false. Correct the wrong ones:

  • M-commerce purchases have not yet taken off.

  • The acceptance of m-commerce is currently geographically dependent.

  • In most Western European countries, communicating via wireless devices is rare, and consumers are not willing to use m-commerce.

  • Shoppers at some of the retailer’s stores can steal the bar codes of their items with handheld devices to record purchases, tally costs, receive special offers, and check out and pay.

  • M-commerce will only be popular if it provides users with real benefits.

  1. Fill the gaps with an appropriate word:

WAP item infrastructure complicate encryption marketing handheld wireless applications needs

1) M-commerce relies on the use of ___________ devices, such as personal digital assistants, cell phones, and smart phones.

2) It is nearly as easy to purchase an _______ on a wireless device as it is to purchase it on a PC.

3) ______________ can be employed to provide secure transmission.

4) Responsibility for network ____________ is fragmented among many providers.

5) It is currently impossible to directly access most Web sites with a __________ device.

6) In the future, devices and service systems based on _________ will be able to interoperate.

7) Through m-commerce, companies can reach individual consumers to establish one-to-one ____________ relationships.

8) The most successful m-commerce ______________ suit local conditions and people’s habits and preferences.

9) Companies involved in m-commerce must think through their strategies carefully and ensure that they provide services that truly meet customers _________.

10) The handheld devices used for m-commerce do have limitations that _____________ their use.

  1. Match the word with its definition:

  1. encryption

  1. the width, usually measured in hertz, of a frequency band.

  1. ubiquitous

  1. without any delay

3. enthusiastic

  1. seeming to appear everywhere at the same time

  1. bandwidth

  1. a fee for using a transportation facility such a road, bridge, or ferry.

  1. vendor

  1. to lure; to attract by arousing desire or hope

  1. instantaneously

  1. with zealous fervor; excited, motivated

  1. bill

  1. the process of obscuring information to make it unreadable without special knowledge, key files, and/or passwords.

  1. to entice

  1. a writing binding the signer or signers to pay a certain sum at a future day or on demand, with or without interest

  1. toll

  1. to count something; to record something by making marks

  1. to tally

  1. a person or a company that vends or sells.

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