- •Task II. Find 9 common words connected with marketing in the word square. You can read the words vertically (3 words), horizontally (5 words) or diagonally (1 word). (See example):
- •Task IX. Insert prepositions.
- •Task X. Give English equivalents to the Ukrainian terms.
- •Task XV. Match the characteristics/feelings on the right with the five headings on the left:
- •Task XVI. Match the words with their definitions:
- •Task XVII. Find the best synonym. Match the words and expressions on the left with those on the right.
- •Abacus Data Research South Dakota Blvd., Englewood Cliffs, 07632 New Jersey
- •Topics for Credit (IX semester), Specialist Degree
Task IX. Insert prepositions.
(1) the economy ________2) the United States the growth _____________ (3)
large-scale production ___________ (4) the nineteenth century was accompanied
(5) the rapid development ______________ (6) the railroad system plus
development _____________(7) water transportation. __________ (8) more recent
times, other forms _________ (9) transportation have become available and the
trend toward large scale production has continued. It certainly could not have reached its present advanced stage if it were not ________ (10) the presence __________ (11) an adequate transportation system ____________ (12) reasonable costs _____ (13) bring __________ (14) raw materials, parts and supplies and _______ (15) carry the mass-produced products __________ (16) distant buyers.
Carriage _______ (17) freight ______ (18) highway is a relatively new form ____ (19) transportation.
Intercity trucking grew rapidly as a result _________ (20) improvement ______ (21) vehicles and roads and the growing demand ________(22) the kind ______ (23) service the motor truck could offer. Like motor trucking intercity bus transportation is an important part (24) passenger traffic though it has a definite service disadvantage (25) competing _________ (26) the private automobile. Its disadvantage increases ___________ (27) distance when compared ______28) air or rail travel because __________ (29) the low speed ______ (30) buses. Low speed presents many problems
(31) users. Users ________ (32) transportation include freight shippers, receivers and passengers. Among the most important users are business firms. No wonder, that flying has become a common thing. Travel __________ (33) air has continued (34) increase and today it is the leading type ________ (35) commercial passenger travel. Air freight and air express have likewise grown, but remain relatively small _______ (36) the total freight carriage picture. _______ (37) recent years the environmental impact ________ (38) transportation has gained increasing attention because _______ (39) some negative environmental aspects associated (40) it. These take the form ______ (41) visual unsightliness, noise disturbance, air pollution caused ________ (42) vehicular emission, water and land pollution, damage ________ (43) wildlife habits and so on. All economic activity adds ________ (44) pollution ________ (45) some way even though we do not always notice it.
Task X. Give English equivalents to the Ukrainian terms.
чистий дохід
швидкісна автострада
центри роздрібної торгівлі
характеристика споживача
фрахтова ставка
фірмовий бланк
фірмовий знак
фондова біржа
фонд погашення
франко-борт пароплава
франко-борт
франко-вагон
учасник торгів на аукціоні
управління запасами
упаковка
трудовий стаж
товарність
товарний надлишок
товари повсякденного попиту
товари широкого вжитку
тарифна ставка
тверда валюта
супровідні документи
складування
розрив угоди
розповсюдження
прострочений платіж
продаж товару за надзвичайно низькими цінами
місце призначення доставки
митний збір
Task XI.
Make necessary arrangements to get the proper words.
1. amide |
7. tbgude |
2. kwroten |
8. ititnocnuy |
3. Isaog |
9. qfyrcunee |
4. xeveodti |
10. gllesni |
5. bbllaodri |
11. pptcsoer |
6. ctrpuod |
12. mmuiper |
Task XII.
Give Ukrainian equivalent to the following English terms.
valid 14.debenture
gross 15.publicity
gainings 16.rebates
face value 17.sales promotion
entity 18.promotional mix
estate 19.promotion
real estate 20.pull strategy
exuberance 21.push strategy
diversified 22.public relations
10.dull market 23.odd pricing
11.duty 24.price lining
12.earning(s) 25.markup
13.excess
Task XIII. Give English equivalent to the following Ukrainian terms.
оборот, оборотність
відстрочена сплата
внесок
виручка
нагромадження капіталу
міський
пай, паї
пайщик
ощадний банк
10.рекламний щит
11. ремітент
12.прямі витрати
13.протиборство
14.просування товару
15.рахунковий робітник
16. борговий вексель
17.аналітик
18.амортизаційний фонд
19.хартія
20.чиста конкуренція
21.частка
22.частка ринку
23.ярлик
24.маркетингове дослідження
25.ринковий попит
26.рентабельний
27.рахунок кредиторів
28.рахунок дебіторів
Task XIV. Complete the phrase by matching the word/expression on the left with its best association on the right:
1. to break into
2. to learn from
3. to look
4. to rely less
5. to have a
6. conservative
7. to establish
8.someone
9. it counts
10. a much reduced
a. |
on the ground |
b. |
your mistakes |
c. |
a feel for |
d. |
a market |
e. |
budget |
f. |
a presence |
g. |
in detail |
h. |
customers |
i. |
on agents |
j. |
for a lot |
