Body & Mind Spa benchmarking with two similar organizations by webpage information

The author has decided to compare Aktia Lounge Hotel & Spa with two other hotels also located in Stalis in close vicinity such as Blue Sea Village Resort & Spa and Cactus Royal Spa & Resort. Benchmarking will be conducted with these two hotels since they are considered to be the main competitors.

The author will compare the first impression, language choice, comfortable usage of the web page (convenience), easiness to find spa packages/contacts/location, e-service possibilities, and gallery properties.

Indicator	Aktia Lounge Hotel & Spa	Blue Sea Village Resort & Spa	Cactus Royal Spa & Resort
First impression/language choice	2 languages (EN/GR)	6 languages (EN/GR/RUS/IT/FR/GER)	4 languages (EN/GR/FR/IT), Easy to navigate
Convenience
Easiness to find info	No info about spa treatments	No info about spa treatments	Online brochure in 3 languages EN/RUS/GER on spa services and treatements
E-service possibilities
Gallery properties	Not all pictures portray reality of the spa	Average amount of pictures	A lot of good quality photos

In authors opinion these factors are the most important for the consumer to find,

as these are the most frequent themes what client searches when first gets to the

enterprise web-page. Most commonly author by herself are searching for the

location of the enterprise, spa services what are offered, contact to reserve and

pictures to see if this organization is good enough. Due to that indicators brought

out in Figure 2. play important role to catch ones customer.

To conclude information according to the Figure 2. then the most customer

friendly web-pages seem to be Meriton Conference and Spa hotel page and

Tallinn Viimsi SPA hotel page. Kalev Spa web-page was alright and had enough

information, but was a bit out dated and due to that uncomfortable for the user.

Contacts and location addresses were easily findable in all web-pages, but map

application generated via Google-maps were used only by Tallinn Viimsi SPA

hotel. What about galleries then the best example was Tallinn Viimsi SPA hotel

gallery as it made it really easy for the customer to find all the pictures in one

place. In the other hand Meriton Conference and Spa hotel had different, but also

good system for pictures – they presented pictures just where the text was.

Unfortunately it wasn’t possible to enlarge the pictures. Kalev spa used the most

out dated system for gallery solution and instead of one summative gallery they

had pictures under different department service links.

As we live in 21 Century then E-services will be the must have to stay in

competition. People want to plan their time more and more effectively and due to

that expect possibilities to reserve services and buy products via online. This

possibilities more or less were represented on Tallinn Viimsi SPA webpage and

on Meriton Conference SPA hotel webpage, and also Kalev SPA had possibilities

to reserve online, but they were the only ones who demanded first registration of

customers. By the authors opinion the best example were Meriton Conference

SPA and Tallinn Viimsi SPA – as they has concrete e-shops with easy to use steps

for purchasing and up to date systems.

All three had good first impression, nice colouring and at least web-page in four

languages: Estonian, English, Russian, Finnish. Kalev Spa and Tallinn Viimsi Spa

had their web-page in five languages - also in Swedish.