- •6.030510 – Товарознавство і торгівельне підприємництво
- •Unit 1. Telephoning text 1 Success on the Telephone
- •Text 2 Multi-word Verbs
- •Exercises
- •1.1 Are the following statements true or false? Find in the text the evidence supporting your opinion.
- •1.2 Translate the useful vocabulary into Ukrainian.
- •1.3 Match the words and phrases (1–10) with similar meaning (a–j)
- •1.4 Put the following extracts of telephone calls into the correct order.
- •1.5 Choose the most appropriate response by ticking the correct variant.
- •1.6 Use the words in the box below to complete the conversation.
- •1.7 Choose the one correct answer.
- •1.8 Choose the correct words in italics to complete the telephone conversation.
- •Unit 2. Messages text 1 Leaving a Message
- •Taking a Message
- •Text 2 Top 10 List of sms Etiquette
- •Exercises
- •2.1 Complete these sentences using one of the words given below:
- •2.2 Read this telephone conversation. Choose the correct words or phrases in italics.
- •2.3 The lines in the following telephone conversation are in the wrong order. Rearrange them.
- •2.4. Finish the sentence by choosing the correct words.
- •2.5 Match these comments to their replies.
- •2.6 Use the phrases given below to complete the conversation.
- •Unit 3. Presentation text 1 The Role of Business Presentations
- •Text 2 Organizing the Presentation
- •Exercises
- •3.1 Say if the following statements are true or false (from Text 1)
- •3.2 Say if the following statements are true or false (from Text 2)
- •3.4 The following 16 sentences are taken from a presentation. The purposes of these sentences (a–j) are listed below. Match each sentence with its purpose.
- •3.5 Whatever the topic or the style of your presentation, you should always put your audience first. Match the items below to discover some useful tips about how you can do that.
- •3.6 Read and choose the best response to each question.
- •3.7 Circle the appropriate word in italics.
- •3.8 Below are the introductions to two different presentations, one quite formal, and the other informal. Complete them with the items given below.
- •Informal presentation
- •3.9 Pr Director is giving a presentation on new tv series. Match the underlined phrases in the talk with phrases given below with a similar meaning.
- •Introducing the topic
- •Introducing each section
- •3.10 The following paragraphs contain a total of ten mistakes. Correct the mistakes.
- •3.11 Understanding the Role of Business Presentations.
- •3.12 Work-team Presentation
- •3.13 A one-minute impromptu presentation.
- •Unit 4. Meetings text 1 Strategic Meetings Management
- •6 Effective Meeting Tips
- •Exercises
- •4.1 Find out in the text what the following abbreviations mean:
- •4.2 Translate useful vocabulary into your native language.
- •4.4 Chose the right word to fill in the gaps.
- •4.5 Fill in the gaps in the following sentences with the words given below. Some words can be used more than once.
- •4.6 Match the verbs with their definitions and then translate them.
- •4.7 Use the words and phrases given below to fill in the gaps in the sentences.
- •4.8 Fill in the missing verbs in the sentences below. Put the verbs in the correct grammar forms.
- •4.9 Look through the types of meetings 1-9. Then say at which type of meeting you would be most likely to hear each of a-I phrases.
- •4.10 Match the structural units of a meeting with the typical phrases which correspond them.
- •4.11 Work in groups. Imagine you all work for a European company which wants to launch a new low-calorie chocolate bar in Ukraine. Hold a meeting to discuss the points on the agenda below.
- •Unit 5. Documents Supporting Job-Hunting text 1 cv or resume
- •7 Resume Tips
- •Text 3 Covering Letter
- •Exercises
- •5.1 There are usually six general headings of information to include in a cv. Match the headings with their descriptions:
- •5.3 Read a covering letter of Thomas Crown and analyze taking into account information given above.
- •5.4 Here is the typical format for your covering letter. Match the structural units with the descriptions and instructions.
- •5.6 It is a good idea to get your gratitude after a successful interview in writing. Analyze the sample e-mail below whether it is successful and get ready to write your own one.
- •5.7 Written follow-up.
- •5.8 Written follow-up.
- •Рекомендована література
Unit 1. Telephoning text 1 Success on the Telephone
While reading the text pay attention to the following words and think of their Ukrainian equivalents:
lose your fear; stick to the standard phrases; confident opening; passive vocabulary; prepare beforehand; feel uncomfortable; prepare your thoughts
You have some problems reading the language or understanding others. But telephoning in English? That's when you start to panic. This is understandable. You can't see the other person, and voices are often more difficult to understand on the phone. All is not lost, however. There are some simple steps you can take to improve your telephoning skills.
Don't panic. This is easier said than done, but really is the key to success. You must lose your fear of the phone. Make at least one call a day in English to a friend just to practice. Repeat to yourself: “Telephoning in English is easy”. Positive thinking can work.
Learn key vocabulary. Alternatively, copy the words and put them next to your phone at work, or take them with you when you're travelling.
Learn some key phrases. As well as key words, there are certain standard phrases that come up again and again on the phone. Learn them and use them! Don't try to be too clever on the phone; stick to the standard phrases.
Start and finish well. A confident opening is important. Say clearly, and not too quickly, who you are and why you are calling: “This is Boris Volkov from Kyiv. I'm calling about your order for ...”. Try to avoid saying “My name is ...”; this sounds less professional. At the end of the call, remember to thank the other person: “Thanks for your help”. If they thank you, the answer is “You're welcome”, not “please”.
Learn to control the call. Native speakers of English often speak too quickly and not clearly enough. Make sure you know how to stop them or slow them down. Phrases such as: "I'm sorry, I didn't catch that" and "I'm sorry, could you speak a little more slowly" will help you to control the situation. Don't be embarrassed to stop your partner; remember, your English is almost certainly better than their Ukrainian.
Listen carefully. Listen to the vocabulary and phrases that your partner uses. Often you will be able to say the same things later in the same conversation. Your partner won't notice what you are doing, but you will feel good that you have activated your passive vocabulary.
Soften your language. Ukrainian-speakers often sound impolite in English because they are too direct. "Would" and "could" are the two key words. "I'd like to speak to Jane Brown, please" is much better than "I want to ...".
Create a positive atmosphere. Smile when you are on the phone. It really does make a difference to the way you sound. And the impression you create can make a big difference to your chances of business success. If you are unsure how you sound on the phone, record yourself during a conversation. You may be surprised by the result.
Learn to spell. Do you know the telephone alphabet in English? If not, learn it. It is important not only to know how to say the individual letters, but also to be able to check them: "Was that I for India or E for Echo?" (Don't say “E like Echo”.)
Give yourself time. If you want to make a call, you can prepare beforehand. But what happens when your phone rings and suddenly someone is speaking English? No problem. If you feel uncomfortable and need time to prepare your thoughts, simply say: “Sorry, could I ring you back in five minutes, I'm in a meeting at the moment.”
Answer the following questions:
1. How often do you have to speak on the phone in English?
2. Do you find it difficult? If so, why?
3. Are telephone conversations in English part of your job?
4. Will they be part of your job in the future?
5. Are work calls in English easier or more difficult than other calls in English?
6. How often should you make calls to lose your fear?
7. What are the most popular ways of learning key phone vocabulary?
8. Should you stick to the standard phrases or improvise while telephoning?
9. How does a typical start of a call sound?
10. What are the usual phrases at the end of the call?