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  1. Выполните задания.

1. Answer the Questions

  1. What does Alan Martin describe?

  2. What is the first step in setting up a business?

  3. What percentage of business ideas fail?

  4. Why do they fail?

  5. What two questions must your market research answer?

  6. What two things does a business plan help you to do?

  7. What does it usually include? Name three things.

  8. Why do you need to show that you can run a business?

  9. Which step does Alan think is the most important? Why?

2. Read the statements and decide whether they are true (t) or false (f). Correct the false ones.

  1. The most important step in setting up a business is to develop a new product idea.

  2. 80 per cent of new business ideas are successful.

  3. Business ideas fail because the entrepreneurs don’t have enough finance.

  4. Your business plan shouldn’t include your product’s key selling points.

  5. A business will fail if it doesn’t have regular customers.

  6. The business’s customer base consists of the business’s regular customers.

  7. After you start up a business you must learn about your competitors.

  8. The market research will give you information about your competitors.

  9. One of the goals of a business plan is to show that you can run a business.

3. Match the words with their definitions

  1. someone who uses money to start businesses

  1. staff

  1. the percentage (процент, доля) of the total amount of sales of a particular product in the market that a company has

  1. regular customer

  1. a person or company that buys goods or services

  1. market

  1. a person who usually goes to the same shop, bar or restaurant

  1. selling point

  1. the process of collecting information about what products people like to buy, or what people like or dislike about a particular product

  1. goal

  1. to try to be more successful than other companies or people in business

  1. business plan

  1. a company that sells the same goods or services as another company

  1. finance

  1. the amount of a product or service that people want, or the fact that they want it

  1. competitor

  1. the activities of companies that are trying to be more successful than others

  1. market research

  1. a document giving details of a company’s plans for the future

  1. competition

  1. money that is used to pay for something such as a large project

  1. to compete

  1. something that you hope to achieve

  1. market share

  1. something that makes people want to buy a particular product

  1. customer

  1. people who work for a particular company, organization or institution

  1. entrepreneur

  1. a place where a product can be sold

  1. demand

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