- •Учебное издание Английский язык
- •680042, Хабаровск, ул. Тихоокеанская, 134, хгаэп, риц
- •Предисловие
- •Read the article and translate it into Russian. Tourism today Facts and challenges
- •Give English equivalents of the words and words partnerships used in the text.
- •Match the words with their definitions.
- •Answer and discuss the questions.
- •The development of tourism
- •1. Read the text and translate it into Russian.
- •Give English equivalents of the words and word combinations used in the text.
- •2. Match the terms with the definitions.
- •3. Fill in the blanks with the words given below.
- •1. Read and translate the text. Types of tourism
- •3. Match the terms with the definitions.
- •4. Fill in the blanks with the words given below.
- •1. Read and translate the text. People in tourism
- •Give English equivalents of the words and word combinations used in the text.
- •3. Match the terms with the definitions.
- •4. Fill in the blanks using the words given below.
- •The Role of Tour Operator
- •Read the article and find the answers.
- •Putting a package together
- •Answer the questions.
- •1. Read and translate the text. People in hospitality
- •2. Give English equivalents of the words and word combinations used in the text.
- •3. Match the terms with the definitions.
- •4. Fill in the blanks with the words given below.
- •1. Read and translate the text. Hotel services
- •2. Give English equivalents of the words and word combinations used in the text.
- •3. Fill in the blanks with the words given below.
- •1. Read and translate the text. Types of hotels
- •2. Give English equivalents of the words and word combinations used in the text.
- •3. Match the terms with the definitions.
- •4. Read the extract from the brochure and fill in the gaps with the following words. The first one has been done for you.
- •Promotion and marketing in tourism
- •The marketing process in travel and tourism
- •6. Marketing Terminology. Match 1-9 with a-I to produce nine marketing tips.
- •Analyzing your product
- •1. A swot analysis is a basic technique in marketing. The ‘s’ means ‘Strengths’. Do you know what the other three letters mean?
- •3. Tick the features that she mentions in the table below.
- •Tourist motivation
- •2. Match the words with their definitions.
- •3. Read and translate the text into Russian. Old and new tourism
- •4. Use information from the text to complete these tables.
- •Unit2 Business letter writing
- •Letter format
- •1. Координаты отправителя письма
- •2. Дата составления письма
- •3. Координаты получателя письма
- •6. Приветствие
- •Inquiries and replies
- •Reservations and replies to them
- •Complaints and replies
- •With the service to draw your attention
- •Dear Sir My husband and I have recently returned from one of your Golden Group holidays in Tunisia.
- •Curriculum Vitae and Cover Letters
- •1. Personal Information
- •4. Work Experience
- •5. Special skills
- •6. References
- •Curriculum vitae
- •Education
- •Intern Supervisor
- •International cultural representative
- •Interests
- •Referees
- •Cover letter
- •Оформление e-mail
- •However on arrival; 2. As a result; 3. At our expense; 4. To organize our own entertainment; 5. To draw your attention; 6. With the service; 7. Look forward to hearing from you
- •Unit 3 On the telephone
- •Contents
- •Sources
1. Read and translate the text. Types of tourism
There are many types of tourism nowadays. They depend on the purpose of travelling people. Some of them are international and domestic tourism, in-coming and out-going tourism, recreational and business tourism. The more purposes travelers may have, the more types of tourism there are and will be. Some of the purposes of travelers are holidays, business, health, study, sports and many others. However there are a lot more types of tourism. We can also mention such types of tourism as cultural and educational tourism, ecological and adventure tourism, hiking and cycling, pilgrimage and special-interest tourism. There is a great deal of special-interest holidays popular with tourists all over the world. Special interest means hobby, for example, cookery, bird-watching, gambling, painting, motor racing, horse riding, botany and others. For instance, bird-watching involves fascinating tours where travelers watch birds in natural surroundings.
Some of the new types of tourism that will continue developing in future are the third-age and the fourth-age tourism. The third-age tourism concerns retired people and fourth-age tourism involves disabled people. Both terms “third” and “fourth” are devised for the sake of convenience and politeness towards these kinds of tourists.
Leisure tourism is also called pleasure tourism or holiday tourism. It is a type of tourism when a person goes on holiday and does not travel on business. Thus, the purpose of tourism in this case is recreation.
Leisure travellers look for sun, sea and sand. They want to go sunbathing, swimming and diving. So this kind of travellers goes to sea resorts or holiday camps and stay at resort hotels.
Sports tourism is a type of active holiday. The purpose of a sporting tour is to exercise and to keep physically fit. At the same time travellers enjoy natural surroundings, fresh air and clean water.
Travellers combine action and relaxation during a sporting holiday.
Tourist companies offer hiking, cycling, boating, rafting and other kinds of sporting tours.
Within sports tourism there is water tourism, mountain tourism, mountaineering, downhill skiing, horse riding and many more types.
Sports tourism is popular with travellers all year round.
Business tourism is travel for business purposes. Business travellers are businessmen and government officials. They travel on different missions. They often travel to attend a convention. Convention tourism is a part of business tourism. It involves taking part in a conference or a seminar.
Business travellers often travel to attend an international exhibition or a trade fair.
Incentive tourism means that a business company offers holiday tours to its employees and covers all travel expenses.
On the one hand, the company does it as a reward or a bonus to a person for his successful work. On the other hand, the company does it as an incentive for the future. The company hopes that the employee will work even better in future and bring profit to the company.
Familiarization tourism is often called just FAM tourism. It means that a business company sends its staff on educational tours to its branches or other business companies in other cities and countries.
If a travel company sends its travel clerks on FAM tours, it means that they will have educational visits to a tourist destination. There they will get familiar with local facilities, hotels, restaurants, and attractions. Normally a tour operator arranges FAM trips for the travel clerks from the travel agencies, selling its tourist products. Most often a tour operator arranges such trips to new travel destinations.
The main purpose of travel clerks on a FAM tour is to get necessary knowledge from personal experience. When the travel clerks return home, they will know what to offer and what to explain to their customers about the destination.
Notes on the text
adventure tourism |
приключенческий туризм |
bird-watching |
наблюдение за птицами в естественных условиях |
boating |
путешествие на лодке |
convention tourism |
конгрессный туризм |
cookery |
кулинария |
cruise tourism |
круизный туризм |
cruising |
круизные путешествия |
cultural tourism |
культурно-познавательный туризм, культурный туризм |
cycling |
велосипедный отдых, велосипедный туризм |
diving |
ныряние |
domestic tourism |
внутренний туризм |
downhill skiing |
горнолыжный туризм |
familiarization (FAM) tourism |
ознакомительный туризм |
FAM trip |
ознакомительный тур, рекламный тур |
fourth-age tourism |
туризм для лиц четвёртого возраста (для людей с ограниченными возможностями) |
gambling |
азартные игры, игорный бизнес |
hiking |
пеший туризм |
holiday-maker |
отдыхающий, отпускник |
holiday tourism |
каникулярный туризм |
horse riding |
верховая езда |
incoming tourism, inbound tourism |
въездной туризм |
incentive tourism |
поощрительный туризм |
international tourism |
международный туризм |
leisure tourism |
досуговый туризм |
motor racing |
автогонки |
motoring |
автотуризм, путешествия на автомобиле |
mountain tourism |
горный туризм |
mountaineering |
альпинизм |
outgoing tourism, outbound tourism |
выездной туризм |
pilgrimage tourism |
паломнический туризм |
pleasure tourism |
каникулярный туризм, туризм с целью отдыха |
rafting |
сплав по рекам на плотах или резиновых лодках |
special-interest tourism |
специализированный туризм |
survival |
выживание |
third-age tourism |
туризм для лиц третьего возраста (для пенсионеров) |
travel expenses |
дорожные расходы |
2. Give English equivalents of the words and word combinations used in the text.
Образовательный туризм, паломнический туризм, международный туризм, выездной туризм, въездной туризм, экологический туризм, туризм для лиц пенсионеров (лиц третьего возраста), туризм для инвалидов (лиц четвёртого возраста), каникулярный туризм, пеший туризм, внутренний туризм, досуговый туризм, поощрительный туризм, ознакомительный туризм, конгрессный туризм, сплав по рекам на плотах, путешествие на лодке, круизные путешествия, горный туризм, альпинизм, горнолыжный туризм, ознакомительный тур, водный туризм, приключенческий туризм, наблюдение за птицами, деловой туризм, велосипедный туризм, культурно-познавательный туризм, верховая езда, специализированный туризм.