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  1. A. Expand your knowledge of non-price determinants of demand. Fill in the missing words in the sentences below. Choose from the box. Translate the sentences into Ukrainian.

consumertastes

to decrease

consumers

afford

affect

to reflect

an increase

marketdemand curve

shortages

compete

to buy

toincrease

demand for

a decrease

stock up

consumer preferences

  1. Only those peoplewith demand -the desire, ability, and willingnessto buy a product - can ________with others who have similar demands.

  2. An increase in incomemeans people can _______ to buy more at allpossible prices.

  3. Advertising, fashion trends, and evenchanges in the season can _______ consumertastes.

  4. For example, when a product is successfullyadvertised, its popularity increasesand people tend _______ more of it;as aresult, the demand curve shifts to the right.

  5. When fewer people want the product at allpossible prices, the demand curve shifts tothe left, showing ______ in demand.

  6. In addition, the development of newproducts can have a dramatic and relativelysudden impact on _______.

  7. Sometimes the change in _______ and preferences is relatively rapid,and sometimes the change occurs moreslowly.

  8. In recent years, for example, consumerconcerns about health have slowlyincreased the _______ healthful foods.

  9. In general, the demand for a product tends _______ if the price of its substitute goes up.

  10. The demand for a product tends ________if the price of its substitute goes down.

  11. _______ in the price of onegood usually leads to a decrease in thedemand for its complement.

  12. If the weather service forecasts abad year for crops, people might _______on some foods before these items actuallybecome scarce.

  13. The willingness to buy morebecause of expected future ______ wouldcause demand to increase, shown by a shiftof the demand curve to the right.

  14. A change in income, tastes, and prices ofrelated products affects individual demandschedules and curves - and hence the _______.

  15. The market demandcurve can also change if there is a change inthe number of _______.

  16. The market demand curvewould shift to the right _______ an increasein demand.

B. Choose the number of the sentence that explaines changes in:

consumer income

1

4

2

consumer tastes

4

2

10

9

6

1

16

12

8

substitutes

9

3

5

complements

11

15

10

expectations

10

13

11

14

12

3

number of consumers

12

2

14

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