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- •Содержание
- •Эумк иностранный язык (английский)»для студентов заочной формы обучения специальности 1-25 01 04 «финансы и кредит» структура
- •6. Раздел контроля знаний
- •3 Учебная программа по дисциплине «Иностранный язык (английский)»
- •3.1Титульный лист
- •Иностранный язык Учебная программа
- •3.2 Пояснительная записка
- •3.5 Формы контроля сформированности умений и навыков
- •3.3 Структура курса
- •3.4 Формы текущего контроля
- •1 Курс, I семестр
- •1 Курс, I семестр
- •1 Курс, II семестр
- •1 Курс, I семестр
- •1 Курс, I семестр
- •1 Курс, II семестр
- •Информационно-методическая часть литература Основная литература:
- •Дополнительная литература:
- •Газеты, видео курсы и другие источники:
- •4.1 Методические рекомендации по дисциплине
- •Объём самостоятельной работы в межсессионный период:
- •1 Курс, I семестр (к зимней сессии)
- •1 Курс, II семестр (к весенней сессии)
- •1 Курс, I семестр
- •5.1. Электронные учебно-методические пособия
- •Our university
- •Economic systems
- •Federal reserve system
- •Forms of business organizations
- •Tasks and functions of the national bank
- •Taxation
- •The world bank
- •Ecological problems
- •Belarus economy
- •American economy
- •My future profession
- •Test 1. Nouns
- •Test 2. Nouns: posessive case
- •Test 3. Indefinite pronouns
- •Test 4. Posessive pronouns
- •Test 5. Adjectives
- •Test 6. Adverbs
- •Test 7. Verbs
- •Final test
- •Keys to Tests 1-7
- •Keys to the final test
- •Test 1. Passive Voice
- •Test 2. Modal Verbs
- •Test 3. Participle I, II
- •Test 4. Infinitive
- •Test 5. Gerund
- •Final Test
- •5.2 Материалы к практическим занятиям
- •5.2.1 Вопросы к изучаемым темам
- •1. Our University
- •2.Economic Systems
- •3. Forms of Business Organizations
- •4. Ecological Problems
- •5 . British Economy
- •6. American Economy
- •7.Belarus Economy
- •8.My Future Profession
- •5.3 Материалы и задания для управляемой самостоятельной работы студентов
- •5.3.1Лексический минимум по изучаемым темам
- •2.Economic Systems:
- •3.Ecological Problems
- •4.Belarus Economy
- •5.American Economy
- •6.British Economy
- •7.Forms of Business Organizations
- •8.My Future Profession
- •6. Раздел контроля знаний
- •6.1 Требования к промежуточному (текущему) контролю
- •6.2 Требования к зачету по дисциплине «английский язык»,
- •I курс, 1 семестр
- •6.2.1 Содержание зачета по дисциплине «английский язык»:
- •6.3.1 Содержание экзамена по дисциплине «английский язык»:
- •6.4 Материалы и рекомендации (памятки) для подготовки к контрольным мероприятиям
- •6.4.1 Образец текста разговорной тематики для чтения и пересказа на экзамене
- •6.4.2 Образец текста разговорной тематики для письменного зачетного, экзаменационного перевода Microeconomics
- •6.4.3 Образец плана пересказа текста разговорной тематики
- •6.5 Тесты контроля усвоения знаний Стартовый тест для определения уровня знаний (Starting Test)
- •Структура
- •Иностранный язык Учебная программа
- •3.2 Пояснительная записка
- •Задачи курса:
- •3.3 Структура курса:
- •Требования к оценке речевой деятельности
- •3.4 Формы контроля сформированности умений и навыков
- •3.5 Учебно-методическая карта дисциплины «иностранный язык»
- •I семестр (12 часов)
- •II семестр (12 часов)
- •III семестр (12 часов)
- •3.6 Информационно-методическая часть
- •I. Основная литература:
- •II. Дополнительная литература:
- •III. Tco, наглядные материалы:
- •4.1 Методические рекомендации
- •1 Курс, I семестр (к зимней сессии)
- •1 Курс, II семестр (к весенней сессии)
- •2 Курс, III семестр (к зимней сессии)
- •5.1 Электронные учебные пособия по дисциплине «Иностранный язык (английский)».
- •5.1.1 Уо «белорусский государственный экономический университет»
- •Объём самостоятельной работы в межсессионный период:
- •Содержание
- •Belarus State Economic University
- •Say which of the statements are true. Correct the false ones.
- •II. Family matters
- •The American Family
- •Say which of the statements are true. Correct the false ones.
- •III. Housing
- •Patterns of Housing in Britain
- •Say which of the statements are true. Correct the false ones.
- •Look at the verbs in block letters in the following sentences. Then complete the gaps with the nouns formed from these verbs.
- •Make an outline of the text consisting of 5-8 sentences and retell the text according to it.
- •IV. Food and cooking
- •Why Cook? Raw Food Is Fine!
- •1. Say which of the statements are true. Correct the false ones.
- •Use the right word to fill in the gaps (meal, food, dish, course)
- •Make an outline of the text consisting of 5-8 sentences and retell the text according to it.
- •V. Shopping
- •Going Shopping
- •Say which of the statements are true. Correct the false ones.
- •Make an outline of the text consisting of 5-8 sentences and retell the text according to it.
- •VI. Seasons and weather
- •Seasons
- •Say which of the statements are true. Correct the false ones.
- •Choose between “thunder”, “lightning” or “storm”
- •Make an outline of the text consisting of 5-8 sentences and retell the text according to it.
- •Contents
- •Preface
- •Modern teens
- •1. Read this text and the questions below.
- •2. Choose from the people (a – h). Write the letter next to each extract on the right. When two answers are required you can put them in any order.
- •Computers and girls
- •1. Read the text and answer the questions.
- •Learning languages
- •2. Choose from the sentences a – h the one which fits each gap (1 – 6). There are two letters which you do not need.
- •A course to attend
- •1. The people all want to attend a course. Read the descriptions of eight courses.
- •2. Decide which course would be the most suitable for the each person. Select the best course.
- •1. Read an article about online safety.
- •Career success in the arts
- •2. Choose the most suitable sentence from the list a – h for each part (1 – 7) of the article. There is one extra sentence which you do not need to use.
- •This month’s letters
- •1. Read a selection of letters from a problem page in an International English Language magazine.
- •2. Choose from the people (a – h). Write the letter next to each extract on the right. The people may be chosen more than once.
- •The creators of grammar
- •1. Read the text about the development of language and grammar.
- •Student gap years
- •2. Choose the most suitable sentence from the list a – h for each part (1 – 7) of the article. There is one extra sentence which you do not need to use.
- •Pen pals
- •1. Read this letter from Milena to her pen-pal, Elena.
- •2. There are six paragraphs in the letter. Match each paragraph to a subject by writing the correct letter (a – f) for what it talks about.
- •Losing identity
- •1. Read the text and answer the questions.
- •2. Choose the correct answer.
- •1. Which of these statements is not true according to the first paragraph of the article?
- •Just married
- •1. Read about a newly-wed couple, Richard and Victoria. Seven sentences have been removed from the article.
- •2. Choose the most suitable sentence from the list a – f for each part (1 – 6) of the article.
- •Early driving experiences
- •1. Read a selection of letters from a motoring magazine.
- •2. Choose from the people (a – e). Write the letter next to each extract on the right. The people may be chosen more than once.
- •Children’s playscheme
- •1. Read an extract from a writer's journal.
- •The fishing champion
- •2. Choose the most suitable sentence from the list a – e for each part (1 – 4) of the text. There is one extra sentence which you do not need to use.
- •Book corner
- •1. Read an article containing reviews of recently-published books.
- •2. Choose from reviews (a – f). Write the letter next to each extract on the right. The reviews may be chosen more than once.
- •Jesus and the aubergines
- •1. Read the story by Sarah Salway.
- •Baby-bearing grandmothers
- •2. Choose the most suitable sentence from the list a – j for each part (1 – 9) of the article. There is one extra sentence which you do not need to use.
- •Tastes differ
- •1. Read information about these people.
- •2. Below are some articles from 8 different magazines. Choose one magazine for each person that best matches their interests. Choose "None" if there isn't a match.
- •1. Maria maria
- •3. Here and there
- •4. Festivals
- •Facebook creator is time person of the year
- •2. Choose the most suitable sentence from the list a – f for each part (1 – 5) of the text. There is one extra sentence which you do not need to use.
- •The life and work of j. Tolkien
- •1. Read the article.
- •2. Match these chapter headings 1 – 8 with the appropriate parts of the article, marked a – g. You do not need one of the chapter headings.
- •Why people get tattoos
- •1. Read the essay.
- •Lifestyles
- •2. Choose the most suitable sentence from the list a – h for each part (1 – 7) of the article. There is one extra sentence which you do not need to use.
- •The holiday maker
- •1. Read the text.
- •2. Write the name of the person next to each extract on the right. Sometimes two answers are possible.
- •Robert capa
- •1. Read the text.
- •10. Which sentence best paraphrases paragraph 4?
- •11. Which three sentences best summarise the text?
- •King holiday considered “mixed blessing” by some historians
- •1. In the following article, the headings of five sections have been removed. Choose the best heading a – f for the five sections (1 – 5).
- •2. Use these headings to fill the spaces above. There is one extra you do not need to use.
- •Accommodation
- •1. Read the following information.
- •2. Below are 8 notices offering different accommodation. Choose one notice for each person that best matches their needs. Choose "None" if there isn't a match.
- •The big orange splot
- •1. Read the story by Daniel Manus Pinkwater.
- •Help! I’ve seen a ghost!
- •2. Choose the most suitable sentence from the list a – f for each part (1 – 5) of the text. There is one extra sentence which you do not need to use.
- •Belongings
- •2. Match each of the texts with an object.
- •Crime prevention
- •1. Read a magazine article.
- •Using dogs to sniff out mold in homes
- •2. Choose the most suitable sentence from the list a – h for each part (1 – 7) of the article. There is one extra sentence which you do not need to use.
- •English mazes
- •1. Read the article.
- •2. Choose from the list of places (a – d) for each question. Some of the choices may be required more than once.
- •A japanese paper house
- •1. Read the selection.
- •Inside Outside
- •The boat of my dreams
- •2. Choose the most suitable paragraph from the list a – g for each part (1 – 6) of the article. There is one extra paragraph which you do not need to use.
- •Eating out
- •1. Four people are talking about eating out.
- •2. Answer each question with a paragraph number (1 – 4).
- •The dinner party
- •1. Read the story by n. Monsarrat.
- •How to save the planet (and yourself)
- •2. Choose the most suitable sentence from the list a – g for each part (1 – 6) of the article. There is one extra sentence which you do not need to use.
- •Food, glorious food
- •1. Read an article in which people talk about their eating habits.
- •2. Choose from the people a – f. Write the letter next to each extract on the right.
- •The american pepper
- •1. Read the story.
- •Tongue trickster
- •2. Choose the most suitable sentence from the list a – h for each part (1 – 7) of the article. There is one extra sentence which you do not need to use.
- •Philips sandwich maker
- •1. Read a text from an instruction manual. Parts of the text are mixed.
- •2. Match the instructions a – h with the pictures (1 – 7). There is one extra part that you do not need to use. Write your answers in the boxes.
- •Superfoods: protect your body by eating right
- •1. Read a news story by San Francisco cbs 5 Dr. Kim Mulvihill.
- •Microwaving
- •2. Choose from the sentences a – g the one which fits each gap (1 – 6). Remember, there is one extra sentence you do not need to use.
- •Reading clothing labels
- •1. Look at the clothing labels.
- •Home comfort division
- •Family fashion
- •2. Choose from the sentences a – g the one which fits each gap (1 – 6). There is one extra sentence you do not need to use.
- •Shopping in the old town of edinburgh
- •1. Read six advertisements for shops in Edinburgh.
- •2. Answer the questions. Write the best letter in the boxes. You can use a letter more than once.
- •Clothes
- •1. Read the text.
- •Where did you get that dress?
- •1. Read a magazine article about a woman who buys clothes from famous people and then sells them in her shop. Eight sentences have been removed from the article.
- •2. Choose from the sentences a – I the one which fits each gap (1 – 8). There is one extra sentence you do not need to use.
- •Branding
- •1. Read the extracts from a text about branding.
- •Cookie sale
- •Read the text.
- •Roll-play? no – the working reality of a sandwich bar
- •2. Choose which of the paragraphs a – g fit into the gaps. There is one extra paragraph which does not fit in any of the gaps.
- •Postcards from the nordic countries
- •1. Last summer Jim, Tim and Nina went for a holiday in the Nordic countries. Read the postcards they sent to their families and try to guess where they have been.
- •2. Read the postcards once again and match each postcard with the country mentioned above.
- •The savannah
- •1. Read the text.
- •Two giant pandas arrive in scotland
- •2. Choose from the sentences a – g the one which fits each gap (1 –5). There is one extra sentence you do not need to use.
- •Let’s make the world a better place
- •1. Read a magazine article about various local campaigns.
- •2. Choose which section (a, b, c or d) each statement (1 – 15) refers to.
- •1. Read the article.
- •The shrinking lake
- •2. Choose from the sentences a – h the one which fits each gap (1 – 7). There is one extra sentence you do not need to use.
- •Animals and wildlife
- •1. Read five advertisements.
- •2. Choose which section (a, b, c or d) each question (1 – 11) refers to.
- •Fish dinner
- •1. Read a news story by a San Francisco cbs 5 reporter Barbara Roger.
- •A name to bear
- •2. Choose from the sentences a – g the one which fits each gap (1 – 6). Remember, there is one extra sentence you do not need to use.
- •5.2 Материалы к практическим занятиям
- •5.2.1 Вопросы к темам изучаемой тематики
- •1. Our University
- •2. Family Relations
- •3. Food and Cooking
- •4. Ecology
- •5. Housing
- •6. Shopping
- •5.3 Материалы и задания для управляемой самостоятельной работы студентов
- •3. Food and Cooking:
- •4. Ecology:
- •6 Раздел контроля знаний
- •6.1 Требования к промежуточному (текущему) контролю
- •6.2 Требования к зачету по дисциплине «английский язык»:
- •6.2.1 Содержание зачета по дисциплине «английский язык»::
- •6.3.1 Содержание экзамена по дисциплине «английский язык»:
- •6.4 Материалы и рекомендации (памятки) для подготовки к контрольным мероприятиям
- •Essential winter weather travel
- •6.4.2 Образец текста разговорной тематики для письменного экзаменационного перевода Different Types of uk Companies
- •6.4.3 Образец плана пересказа текста разговорной тематики
- •6.5 Тесты контроля усвоения знаний
- •Стартовый тест для определения уровня знаний
- •Starting Test
- •Level a1
- •Starting Test Level a2
- •Starting Test Level b1
- •Starting Test Level b2
- •Иностранный язык Учебная программа
- •3.2 Пояснительная записка
- •3.3 Структура курса:
- •Требования к практическому владению видами речевой деятельности
- •3.4 Формы контроля сформированности умений и
- •3.5 Учебно-методическая карта дисциплины иностранный язык фэут зФо згс/г I курс 1 семестр
- •1 Курс, II семестр
- •Учебно-методическая карта дисциплины иностранный язык фэут зФо pГс I курс 1 семестр
- •1 Курс, I семестр
- •1 Курс, II семестр
- •Учебно-методическая карта дисциплины иностранный язык фэут зФо ргт/х I курс 1 семестр
- •1 Курс, II семестр
- •2 Курс, III семестр
- •3.6 Информационно-методическая часть литература
- •I. Основная литература:
- •Дополнительная литература:
- •Газеты, видео курсы и другие источники:
- •4.1 Методические рекомендации по дисциплине «иностранный язык (английский)» для студентов 1-2 курсов заочной формы обучения, факультета управления торговли
- •Структура курса :
- •Объём самостоятельной работы в межсессионный период:
- •1 Курс, I семестр (к зимней сессии) для специальностей згс/згг, ргс
- •1 Курс, II семестр (к весенней сессии) для специальности згс/згг, ргс
- •1 Курс, II семестр (к весенней сессии) для специальности ргт/х
- •2 Курс, III семестр
- •5.1 Электронные учебные пособия по дисциплине «Иностранный язык (английский)».
- •Contents
- •The Concept of Business
- •III. Read the text and give the definition of business.
- •IV.Answer these questions using the active vocabulary of the text.
- •V.Read the text again and decide whether these statements are true (t) or
- •Read the text and explain the highlighted words.
- •Answer these questions using the active vocabulary of the text.
- •Read the text again and decide whether these statements are true (t) or false (f).
- •Find Russian equivalents to the following phrases in the second column.
- •Match the words in the left column with the definitions in the right column.
- •Read the text and underline advantages and disadvantages with regard to each type of companies.
- •Answer these questions using the active vocabulary of the text.
- •Read the text again and decide whether these statements are true (t) or false (f).
- •Choose the correct variant to finish the sentence.
- •Make an outline of the text consisting of 5-8 sentences.
- •Retell the text according to its outline.
- •IV. Careers in Business
- •Match the words in the left column with the definitions in the right column.
- •Read the text except Case 1 and define the difference between a career and a job.
- •Answer these questions using the active vocabulary of the text.
- •Read the text again and decide whether these statements are true (t) or
- •Find Russian equivalents to the following phrases in the second column.
- •Choose the appropriate translation of the following sentences.
- •Make an outline of the text consisting of 5-8 sentences.
- •Retell the text according to its outline.
- •Go through the following vocabulary notes to avoid difficulties in understanding and find these words in the text.
- •Match the words in the left column with the definitions in the right column.
- •Read the statements and decide whether they are true (t) or false (f).
- •Read the text and check up your answers in ex. III.
- •Answer these questions using the active vocabulary of the text.
- •VI. Match the halves of the phrases from the text.
- •VII. Find Russian equivalents to the phrases in ex. VI.
- •Match the words in the left column with the definitions in the right column.
- •Read the text Part 1 and explain the highlighted words.
- •IV. Answer these questions using the active vocabulary of the text.
- •V. Read the text Part 2 and underline advantages and disadvantages for the manufacturer with regard to each method of production.
- •VI. Read the texts again and decide whether these statements are true (t) or
- •VII. Find Russian equivalents to the following phrases in the second column.
- •Read the text and say what four p's imply.
- •IV. Answer these questions using the active vocabulary of the text.
- •V. Read the text again and decide whether these statements are true (t) or
- •VI. Find Russian equivalents to the following phrases in the second column.
- •II. Match the words in the left column with the definitions in the right column.
- •III. Read the text and say who made America great.
- •IV. Answer the following questions using the active vocabulary of the text.
- •Read the text again and decide whether these statements are true (t) or
- •VI. Find Russian equivalents to the following phrases in the second column.
- •VII. Choose the appropriate translation of the following sentences.
- •VIII. Make an outline of the text consisting of 5-8 sentences.
- •IX. Retell the text according to its outline.
- •5.2 Материалы к практическим занятиям
- •Вопросы к темам изучаемой тематики
- •1.Our University
- •2. Economics in Business
- •3. Business organizations
- •4. Management
- •5. Marketing
- •6. Advertising
- •5.3 Материалы и задания для управляемой самостоятельной работы студентов
- •Economics in Business
- •Business organizations
- •Management
- •5.Marketing
- •6.Advertising
- •6 Раздел контроля знаний
- •6.1 Требования к промежуточному (текущему) контролю
- •6.2 Требования к зачету по дисциплине «английский язык»:
- •6.2.1 Содержание зачета по дисциплине «английский язык»::
- •6.3.1 Содержание экзамена по дисциплине «английский язык»:
- •6.4 Материалы и рекомендации (памятки) для подготовки к контрольным мероприятиям
- •How to promote the spread of mobile phones among the world's poorest
- •6.4.2 Образец текста разговорной тематики для письменного экзаменационного перевода
- •6.4.3 Образец плана пересказа текста разговорной тематики
- •6.5 Тесты контроля усвоения знаний
- •Стартовый тест для определения уровня знаний
- •Starting Test
- •Level a1
- •Starting Test Level a2
- •Эумк иностранный язык (английский)» для студентов заочной формы обучения специальности 1-24 01 02 «Правоведение» структура
- •Иностранный язык Учебная программа
- •25.06.2013 Протокол № 10
- •3.2 Пояснительная записка
- •Задачи курса:
- •3.3 Структура курса:
- •Навыков
- •3.6.Учебно-методическая карта по дисциплинЕ «иностраннй язык» (фп, зФо, зпх, I, II курсы)
- •1 Курс, 1 семестр (24 часа)
- •1 Курс, 2 семестр (6 часов)
- •2 Курс, 3 семестр (12 часов)
- •2 Курс, 4 семестр (10 часов)
- •3.7. Информационно-методическая часть литература Основная литература:
- •Дополнительная литература
- •4.1 Методические рекомендации по дисциплине
- •1 Курс, I семестр (к зимней сессии)
- •1 Курс, II семестр (к весенней сессии)
- •2 Курс, III семестр (к зимней сессии)
- •2 Курс, IV семестр (к весенней сессии)
- •5.1 Электронные учебные пособия по дисциплине «Иностранный язык (английский)».
- •3.6 Учебно-методическая карта 11
- •3.2 Пояснительная записка 378
- •3.7. Информационно-методическая часть 391
- •5.1 Электронные учебные пособия по дисциплине «Иностранный язык (английский)». 397
- •What is law ?
- •What is Law?
- •Sources of modern law
- •Sources of modern law
- •The court system of england and wales
- •The Court System in England and Wales
- •The court system of the usa
- •Lawmaking process in great britain
- •Lawmaking process in the usa
- •Types of legal professions in england
- •And wales
- •Solicitors
- •List of words
- •Solicitors
- •Barristers
- •Barristers
- •A commercial lawyer
- •List of words.
- •Magistrates
- •Coroners
- •Clerks of the Court
- •A law firm’s structure and practice
- •Anchor robbins' resources and expertise
- •1 General Details
- •2 Professional Indemnity Insurance
- •3 Resources and Specialist Knowledge
- •Information Technology:
- •5.2 Материалы к практическим занятиям
- •5.2.1 Вопросы к изучаемым темам
- •1. Our University
- •2. Types of Legal Professions
- •1. Solicitors
- •2. Barristers
- •3. Magistrates, Judges, Coroners, Clerks to the Court and Jury
- •3.Legislative Process in Belarus
- •4. Lawmaking Process in the usa
- •5. Lawmaking Process in Great Britain
- •9.My Future Profession Is a Lawyer
- •10.Sources of Modern Law
- •11.Similarities and Major Differences of English and American Law Systems
- •12.Role of Judge in criminal trials in England and the usa
- •5.3 Материалы и задания для управляемой самостоятельной работы студентов
- •5.3.1Лексический минимум по изучаемым темам
- •2. Types of Legal Professions
- •1. Solicitors
- •3.Legislative Process in Belarus
- •12.Role of Judge in criminal trials in England and the usa
- •15.Contracts
- •6. Раздел контроля знаний
- •6.1 Требования к промежуточному (текущему) контролю
- •I курс, I семестр
- •I курс, II семестр
- •4.My Future Profession Is a Lawyer
- •II курс, III семестр
- •6.4 Материалы и рекомендации (памятки) для подготовки к контрольным мероприятиям
- •6.4.1 Образец текста разговорной тематики для чтения и пересказа на экзамене the attorney-general and the director of public prosecutions
- •6.4.2 Образец текста разговорной тематики для письменного зачетного, экзаменационного перевода The Sources of English Law
- •6.4.3 Образец плана пересказа текста разговорной тематики
- •6.5 Тесты контроля усвоения знаний Стартовый тест для определения уровня знаний (Starting Test)
2. Choose from the sentences a – I the one which fits each gap (1 – 8). There is one extra sentence you do not need to use.
A. If it was something I really liked, though, I would buy it, no matter how much it cost.
B. I got paint on it and all sorts of other stains, but it broke my heart when I finally had to throw it away.
C. It’s in a cloth bag and has the actor’s name inscribed on the front.
D. However, I like to enjoy my clothes and I always wear Cher’s things until they’re worn out.
E. It’s Dr McCoy’s original tunic from the Star Trek series.
F. I once wore it to a TV interview and got caught in a storm.
G. They don’t go with any of my other clothes but they still look good on me!
H. This one, though, is a lot looser and fits me perfectly.
I. I’m not sure how she’d react if she saw me in one of her old sweaters or skirts.
Level B 2
Branding
1. Read the extracts from a text about branding.
A
Having a good brand identity is critical. It can not only position a company above its competitors, but it also communicates to your customers the reason why they should choose you instead of your competitors. But developing a strong brand image takes time, money and effort, and it involves much more than redesigning a logo or developing a new tagline. Your new brand identity should evolve from your previous identity. Be careful not to start from scratch and come up with something completely new, as you may end up losing loyal customers who have forged emotion ties with your product.
B
It’s important to understand that changing the visual aspects of your company, your logo, your packaging and so forth, you are not actually changing your brand identity. Your brand identity is the promise a company makes to its customers – its features, quality, values and service support. Just modernising visual image does not entail a change in brand values. Many companies, sadly, are led to believe by branding agencies that visual changes will alter customer’s perception of their products. But such changes only inform consumers that a company is concerned about how it looks. At best, they will assume the company is modern; at worst they will accuse the company of unnecessary extravagance.
C
Successful branding may not be actually connected with the product at all, but may represent a greater sense of purpose or a more satisfying experience. They may affirm that drinking a cup of coffee can really make a difference, or that exercising may bring about a sense of challenge and personal achievement. Many successful brands study emerging societal ideals and trends, so that they can take advantage of how customers wish they could be. Then they push forward the message that by using their product, their dreams can be fulfilled, and the customer can gain the lifestyle he or she is looking for, be it a sense of glamour, freedom, popularity or self-satisfaction.
D
Lack of consistency is probably the most common pitfall when it comes to designing an image for your brand. You need to provide a consistent message in your proposals and presentations so that your company develops credibility and gets noticed and remembered. To ensure that your branding ins consistent, gather all the information that leaves your company, be it faxes, emails, advertisements, invoices or packages. Examine them for discrepancies in your company’s image. Doing so will also give you the chance to evaluate the image you are trying portray.
2. Choose which section (A, B, C or D) each statement (1 – 7) refers to.
1. a list of some items which should display your brand identity |
a. Having a good brand. b. It’s important. c. Successful branding. d. Lack of consistency. |
2. the difference between brand identity and logo design |
a. Having a good brand. b. It’s important. c. Successful branding. d. Lack of consistency |
3. brands which do not reflect the product itself |
a. Having a good brand. b. It’s important. c. Successful branding. d. Lack of consistency |
4. how companies are fooled by companies offering branding services |
a. Having a good brand. b. It’s important. c. Successful branding. d. Lack of consistency |
5. what is involved in creating an image for your brand |
a. Having a good brand. b. It’s important. c. Successful branding. d. Lack of consistency |
6. why companies study current social trends to develop a brand |
a. Having a good brand. b. It’s important. c. Successful branding. d. Lack of consistency |
7. a warning about redesigning your brand |
a. Having a good brand. b. It’s important. c. Successful branding. d. Lack of consistency |
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