Introducing yourself
Hello everyone, I am Ivan Petrov. I am Director of Human Resources at …
Good afternoon, I am Ivan Petrov, Director of Human Resources, …
Good afternoon. It’s great to be here today. As you all know, I am the Head of the Design Department. I’ve been in this job for four years. I’m talking to you today as the manager of the team which developed this new project.
Hello, Thank you all for coming. If everyone is ready, let’s start.
Starting your aim
My purpose today is to talk to you about our company.
Today, I’d like to talk about our new project.
Today I’ll be reporting on the progress we have made since our last meeting.
The object of this morning’s talk is to show you how to put the theory into practice. I’d like to outline the new policy and give you some practical examples.
The results highlight our strengths and weaknesses.
Outlining the presentation
First, I’ll give you some basic information/ There are some important issues I want to go through this morning. Firs, I’d like to outline the main areas of growth.
Next, I’ll talk about our products./After that I’d like to explain how this growth will effect the company’s five-year plan.
Then, I’ll discuss the reasons for our success.
Finally, I’ll tell you about our advertising and marketing./ Finally, I want to focus on the next financial year.
Questions at the end
After you have heard my presentation, I am sure you‘ll have questions. I’ll leave fifteen or twenty minutes at the end for questions, so if anything is unclear please ask me then.
I am very happy to take any questions.
There will be time for questions at the end.
Please save any questions for the end of the talk.
There will be time for questions and comments
Introducing new information
Here are some basic facts
Here are some key facts about our company.
Changing to a new section of the talk
Moving on now to our mission
OK/Right. What about our distribution system?
Ending the presentation
Thanks very much for listening to my presentation
Thanks for coming to my talk.
Are there any questions?
Concluding a section and moving on
To sum up, last month’s sales doubled and this is excellent for this time of the year. Next I’ d like to move on and look at the sales for the following six months.
Ways of telling people that you have information to give them
I have copies of the statistics and tables. I’ll give these to you later./The figures are on the sheet which you can have later.
The handout also contains all the statistics. Please take one each and pass them round. Did everyone get a copy?
Explaining the meaning of abbreviations
IMF – stands for International Monetary Fund.
WTO – stands for World Trade Organization.
Dealing with numbers
From this table you can see that 69 per cent of male shoppers only buy …
Two thirds of those questioned said …
Next year we hope to have 1530 students in nine schools.
For this model of the fridge the temperature must be between 4.3 and 5.6 degrees centigrade.
We expect to make a profit of…
We’ll make a loss of …
You can see the number 50 000 in the third column.
Around 300 people responded to our question.
About 30 per cent were between 18 and 40 and less than 20 per cent were over 40.
The chart shows a significant rise in the number of companies selling cheap modern furniture.
This year the number has gone up to seventy
There has been a significant decrease in the number of people…
The number of staff has stayed the same
Sales of our toothpaste peaked in May.
I believe there’ll be a dramatic rise in private car owners over the next two years
Sales fell dramatically.
Sale began to increase gradually. After April sale fell again and then stayed more or less the same for the rest of the year.
When using visual aids
From this slide you can see… On the next slide you can see …
Let’s look at these figures more closely
Looking at the graph it is interesting to note that the increase in sales happened …
This graph shows the cash flow for the last quarter.
The graph shows our sales figures. The vertical axis represents sales in Australian dollars. Each line on this graph shows one of our top brands.
Let me show you that clip again
This table shows the extra features that come with the new sport car. The features of each model are clearly shown in the table.
The extra features appear in this table.
The models are listed across the top of the table
….on the left in the first column…
The first and second cells …
Survival language
If you get your facts wrong: I am terribly sorry. What I meant to say was this
If you have been going too fast and your audience is having trouble keeping up with you: Let me just recap on that/I want to recap briefly on what I have been saying.
If you have forgotten to make a point: Sorry, I should just mention one other thing.
If you have been too complicated and want to simplify what you said: So, basically, what I am saying is this.
If you are short of time: As we are short of time, this is just a quick summary of the main points.
Thanking people for listening
I’d like to thank you all for taking time out of your busy day to listen to my presentation this afternoon. I hope you will have found it useful.
Well, I have covered the points I needed to present today and the time is now up. Thank you for listening. We just have time for a few questions. Would anyone like to raise any points?
Dealing with questions
When you get a question, comment on this first. This will give you time to think.
that’s a good question
I’m glad you’ve asked that question
A good question
I’m sorry, but I don’t have that information to hand
I’m afraid I can’t answer that
As I said earlier,…
I did mention that
I don’t see the connection
I think that is a very different issue.
Here are some ways of dealing with questions when you are the SPEAKER:
When you do not want to answer:
To be honest, I am not really the person to ask about that
When someone interrupts you:
Sorry, could I just finish?
When you realize they don’t understand what you said:
Perhaps I didn’t make myself clear. What I was trying to say was…
To close off the presentation:
If there are no questions, we should stop there.
Here are some ways of getting an answer when you are the QUESTIONER:
When the answer doesn’t give you the information you want:
Yes, that may be so, but what I want to know is…
When the answer is evasive:
Yes, but you still haven’t answer my question.
If you don’t agree:
That may be so, but I still think…
If you are skeptical and want more detail:
Well, I am not so sure. Can you give us an example to illustrate that?
Here is an example of a presentation for you.
Hello. I am Helen Perttonen. I am the marketing manager at AYT, and I am going to you a brief overview of our company. My aim is to outline the main reasons why you should consider AYT for your construction project.
First, I’ll give you some general information about the company. Then I’ll talk about our international operations. And finally, I’ll point out the main reasons for our success.
So, let me start with the company.
AYT was founded in 1912, and it’s one of the oldest building companies in Finland. At first it was purely a construction company, building houses and apartment blocks in the residential construction sector. Now we are also a service company. We don’t just build houses, we offer finance and maintenance services as well.
We are quite a big company with 22,000 employees. Last year we had a turnover of three billion euros, and made a net profit of more than 90 million euros. We are market leaders in Finland, with 32 per cent share of the market. So you can see that we are a strong and successful company.
Well, that was some general information about the company. Now, I’ll move on to our international operations.
We have more than 40 years’ experience of residential construction outside Finland. We have operations in Sweden, the Baltic States and Russia. In fact, more than a quarter of AYT employees work outside Finland. So we have a lot of experience in managing international construction projects.
And so to my final point: the reasons for our success.
Well, firstly, there is our expertise. We have chosen to specialize in building residential houses and apartments so we have excellent knowledge of this area.
Secondly, our quality standards are extremely high – as high as anywhere in the world. So we feel confident in offering long-term guarantees for all our work.
Thirdly, we have excellent project management and cost control. This is important so we can finish each project on time and in budget. It means that our clients don’t have to worry about extra costs mounting up as a result of delays and poor planning.
So - to sum up. I hope to have shown you that we are a well-established company, financially sound and a market leader in the home market. We also have strong international experience in several countries outside Finland. We offer the highest possible standard of construction together with excellent project management. These are the reasons why you should consider AYT for your construction project.
Thank you very much for listening and if you’ve got any questions, please feel free to ask.
Now the task for you: Think about your company or a company you know. Study the language, delivery tips and up-to-date presentation techniques to make up a presentation about the company you will have chosen.
Now let’s move on to product description.
Short product descriptions are often found in catalogues.
Technical product descriptions are normally written in bullet points.
The text focuses on technical details that are important for the reader.
GVC home movie system.
Digital miniDV camcorder with nylon carrier and 60-minute cassette
6.4 cm LCD colour monitor
700x digital zoom and digital colour night scope for colour pictures in the dark
Long- play function and digital picture stabilizer.
Product descriptions for cosmetic products focus more on colour, smell or taste, and how you will feel when you use the product.
Bianca toothpaste
Wake up with Bianca! Bianca toothpaste is made of a refreshing mixture of peppermint and eucalyptus, leaving your mouth clean, fresh and ready to start the day
Presentation of a product
Some tips for you
Any product has its unique selling point or points which bring the product to the public’s attention. When you present a product give information about its features or characteristics, emphasize the benefits or advantages of the product. While presenting a product specify:
Appearance
Benefits
Price
Special features:
New Desktop Videophone
It’s small and elegant and ideal for the office or for the home or for business trips.
It is easy to set up. All you need is a touch-tone phone. You don’t need a computer or any special software. It’s also very easy to use.
The Desktop Videophone has many features. Firstly, it has full-colour motion video which means you can see the other person’s gestures and changes of expression.
The picture quality is excellent and the adjustable picture setting means you can change to sharp mode to get a fantastically clear image. This, of course, is just ideal for viewing designs or documents. The audio quality is exactly the same as a normal telephone call.
In addition, the Desktop Videophone also has a preview mode so that you can check what you look like before the other person sees you! And finally, the privacy mode is an important feature. You can use it to block the image but keep voice connection.
Multi-lingual Interpreter
It is an electronic interpreter is fluent in 7 languages (English, German, Spanish, French, Italian, Dutch and Swedish) with a working knowledge of over 30,000 words in each language. It includes an automatic spelling correction so you can input foreign words phonetically, a 30-entry name/address databank, full function calculator, metric and currency converters and word games.
Batteries supplied.
7-language translator costs $49.95.
To describe products you may need the following words:
Innovative |
dull |
eye-catching |
fun |
High quality |
stylish |
old-fashioned |
traditional |
Reliable |
high performance |
crazy |
expensive |
Useful |
smart |
practical |
top – of – the – range |
Colourful |
beautiful |
elegant |
sporty |
Durable |
spacious |
extra-wide |
hand-crafted |
Small and slim |
attractive |
|
|
Remember the order of adjectives when describing things
Opinion |
Fact |
|||||
|
size/ length |
shape/ width |
colour |
where it’s from |
what it’s made of |
|
Stylish |
spacious |
oval |
black |
Turkish |
leather |
handbag |
beautiful |
big |
square |
brown |
Italian |
leather |
folder |
Task: Prepare a presentation of your product.
Summaries
When you summaries something, you express the most important facts or points about something in a short and clear form.
Writing a summary involves:
Selecting the most important ideas or facts from a text.
Rewriting those ideas/facts in a short, concise form, using your own language.
Producing a text which is shorter than the original – usually at least half the number of words.
Abstract is a summary of the contents of a book, article, or formal speech, indicating the value of the material presented
Module 5. CULTURES
Culture is the beliefs, way of life, art, and customs that are shared and accepted by people in a particular society. Cultural awareness is much more than simply knowing about a country’s history and geography. It is about understanding how and why cultures work differently. It is also important to understand your own cultural make-up in order to work more effectively, maximize teamwork and strengthen global competence.
World languages
From 14,000 languages in the world 500 years ago, there are now under 7,000. Most are spoken by small numbers of people, while half the world’s population speak one of the top as their first language.
The world’s top five languages, by estimated number of speakers
As a first language As a first or second language
|
1. Chinese (Mandarin) 1052m |
|
2. English 508m |
|
3. Hindi 487m |
|
4. Spanish 417m |
|
5. Russian 277m |
Unlike English, Chinese is mostly spoken as a first language, but around 30m people around the world are learning it, and that number is increasing fast. One major reason is the growing economic importance of China.
For higher education
Two to three million people a year study in another country. 53% of them are taught in English, followed by 11% in French and 9% in German. The number of international students going to English-speaking countries is falling, and more people are studying in English in other countries. Chinese is likely to grow as a language of higher education.
For business
The world’s largest economies