In small groups, compare your answers and decide about the following.

1. Which text uses more persuasive language? – какой текст использует более убедительный язык?-

2. Which text is more factual or objective? – какой из текстов более объективный и содержит больше фактов? -

Language work: superlatives- превосходная степень прилагательных

Apart from catchy slogans and other persuasive techniques, advertisements often use the superlative form of adjectives and adverbs. Read the following examples from advertisements for input devices. What can you say from these examples about how superlatives are formed? Look at the HELP box to check your answers.

Помимо броских лозунгов и других убедительных методов, объявления часто используют превосходную форму прилагательных и наречий. Прочитайте следующие примеры из рекламы. Что вы можете сказать из этих примеров о том, как образуется превосходная степень прилагательных? Слева даны примеры в качестве подсказки.

1 We have chosen the most advanced technology ...

2 The fastest personal scanner...

3 The most revolutionary computer peripheral ...

4 The best scans with the least effort...

Complete these sentences with the superlative form of the adjectives in brackets.

Закончите предложения, поставив прилаг.в скобках в превосходную степень.

1 Always buy the (fast)....fastest...............................................scanner with the (high).....highest............................................................resolution you can afford.

2 They have created the (revolutionary) most revolutionary..................camera to date.

3 FotoFinish is the (easy)......easiest................photo editing software for your digital camera.

4 This scanner gives you the (good) best..........................scans with the least (little)........effort.

5 Our university has bought the (modem) most modern...............computer equipment.

HELP box - правила

Superlatives

• We form the superlative of one-syllable and most two-syllable adjectives by adding -est.

cheap clever -

■ the cheapest the cleverest

Some two-syllable adjectives (including those ending in -ing, -ed, -ful and -less) form the superlative with the most/least.

advanced ->

the most advanced

Adjectives with three or more syllables also take the most/least.

fantastic ■ powerful ■

the most fantastic the least powerful

But two syllable adjectives ending in -y (for example, noisy) take -est and the y changes to i.

noisy —► the noisiest

Note the irregular forms:

good —► the best bad —► the worst little —► the least

(with amounts, not size)

In pairs, discuss who or what you think is:

1 the most difficult computer game you've ever played.

2 the most exciting film you've ever seen.

3 the funniest programme on TV.

4 the most dangerous computer virus.

5 the best blogger or webmaster on the Web.

6 the most popular web browser.

5 Language work: suffixes- суффиксы

A Look at the HELP box and then use suitable suffixes to make adjectives or nouns from these words. In some cases, you can make more than one word. Use a dictionary to help you.

Посмотрите правила слева, а затем с помощью подходящих суффиксов образуете прилагательные или существительные от данных слов. В некоторых случаях, вы можете образовать больше, чем одно слово. Используйте словарь.

1 colour – colourful- coloured – colourful – colourant- colouration

2 profession – professional

3 photograph – photographic –photography -photographer

4 wire –wireless - wired

5 blur – blurry - blurred

6 innovate – innovation – innovative

7 underexpose -underexposed

HELP box -правила

Suffixes

• Suffixes change the class of the root word. For example, by adding the suffix -al, the noun digit is changed into the adjective digital. Suffixes can help you tell if a word is a noun, an adjective or a verb.

Common adjectival suffixes are: -y, -able, -ible, -ive, -al, -ed, -ful, -ic, -less, -ing

Common noun suffixes are: -er, -or, -ion, -tion, -ation, -ment, -ness, -ity, -ant, - logy, -ing, -y, -ure, -sion

• When using suffixes, always check in your dictionary to see if you need to change any other letters.

scan —► scanner (double n)

B Complete these sentences with the word in brackets and one of these noun suffixes: -tion, -er, -ing, -logy, -ness. Use a dictionary to help you.

Закончите предложения

1 Kodak is a (manufacture)......manufacturing........................ of photographic and imaging equipment.

2 To avoid red eyes, use the camera's red eye (reduce) reduction feature.

3 (Crop) cropping ...................a photograph means cutting out the parts of an image you don't need.

4 The (sharp)...sharpness...........of a photograph is a combination of resolution and acutance - the ability to represent clear edges.

5 Digital (techno).....technology...........is evolving so rapidly that some cameras have a resolution of 12 megapixels - that's 12 million pixels.

Capture your favourite image