- •Module 1. Computer and modern society
- •1. Vocabulary
- •1.1. Study the following words and word combinations. Consult a specialized ict dictionary or one of the following websites, if necessary.
- •1.2. Make sure you know what abbreviations, acronyms and blendings mean.
- •1.3. Study the following abbreviations, acronyms and blendings.
- •1.4. Read the information about the use of British and American English in this textbook. Then learn the British and American spellings and variants of the words below.
- •1.7. Complete the table with appropriate derivatives.
- •1.8. Give En equivalents to these word combinations.
- •1.9. Translate the following sentences from Ru into En.
- •2. Switch on activity
- •Computers in Modern Society
- •3.3. Answer the following questions based on the text.
- •3.4. Work in groups. Consider the following issues and report the information you have discussed back to the class.
- •4.1. Scan the following texts and choose from the list (a-d) the sentence which best summarizes each part (1-2) of the text. There are two extra sentences which you do not need to use.
- •The Advent of Hi-Tech Has Altered Our Way of Living
- •4.2. Read through the texts again and decide if the following sentences are true (t) or false (f).
- •4.3. Answer the questions about the texts.
- •It’s ok to Break Things to Make Them Better
- •Carol Bartz, the Former President and ceo of the Company Yahoo!
- •Larry Ellison and John Chambers
- •Dick Costolo, ceo at Twitter
- •Eric Schmidt, the ict Business Leader
- •R eed Hastings, Netflix Co-Founder
- •6.6. Watch the video again and complete the following statements.
- •6.7. Answer the questions based on the information from the multimedia file.
- •6.8. Work in pairs and share your opinions on the following.
- •7. Translation
- •7.1. Translate the text from En into Ru. Computer Opens New Opportunities in Politics
- •8. Text rendering
- •8.1. Render the text about information technologies from Ru into En and relate the information given in the text to your personal life experience. Информационные технологии
- •9. Discussion
- •Vocabulary Network
- •9.2. Work in groups. Find out from your partners whether they agree or disagree with the following statements.
Dick Costolo, ceo at Twitter
D
ick
is CEO
at Twitter. Previously, as Chief Operating Officer, he was
responsible for monetization and the day to day operations of the
business. Before joining Twitter, he was cofounder and CEO
of Feed Burner, a digital content syndication platform that was
acquired by Google in the summer of 2007. At Google, Dick was Group
Product Manager on the Ads team responsible for social media ads.
Costolo spent most of the 90’s in Chicago founding and running two other digital media companies: SpyOnIt, a web page monitoring service of which he was CEO, and Burning Door Networked Media, a web design and development consulting company. Dick also performed in multiple productions with the acclaimed Annoyance Theater. He graduated from the University of Michigan with a B.S. in Computer Science. In May 2011 it was announced that President Obama had appointed Dick Costolo to the National Security Telecommunications Advisory Committee along with Corporate Vice President of Microsoft’s Trustworthy Computing Group Scott Charney and McAfee President of Security David DeWalt.
Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as “tweets”. It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 140 million active users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day. Since its launch, the Twitter website has become one of the top 10 most visited on the Internet, and has been described as “the SMS of the Internet.” Unregistered users can read the tweets, while registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices.
Segment 5
Eric Schmidt, the ict Business Leader
E
ric
Schmidt
is
an American software
engineer,
businessman and the current executive
chairman
of Google.
From 2001 to 2011, he served as the chief executive of Google. Along
with Mike
Lesk,
Schmidt co-authored the software program analysis for the Unix
computer operating system. According to Google’s website, Schmidt
also focuses on “building the corporate infrastructure needed to
maintain Google’s rapid growth as a company and on ensuring that
quality remains high while product development cycle times are kept
to a minimum.”
Schmidt was elected to Apple’s board of directors on August 28, 2006. On August 3, 2009, it was announced that Schmidt would resign from the board of directors at Apple due to conflict of interests amid the growing competition between Google and Apple.
S
chmidt
was a campaign advisor and major donor to Barack
Obama
and Obama even has considered him for Commerce
Secretary.
Schmidt was an informal advisor to the Obama
presidential campaign
and began campaigning the week of October 19, 2008, on behalf of the
candidate. He had been mentioned as a possible candidate for the
chief technology officer position which Obama created in his
administration. After Obama won, Schmidt was a member of President
Obama’s transition advisory board.
He proposed that the easiest way to solve all of the problems of the
United States at once, at least in the domestic policy, is by a
stimulus program that rewards renewable
energy
and, over time, attempts to replace fossil
fuels
with renewable energy. He has since become a new member of the
President’s Council of Advisors on Science and Technology PCAST.
Segment 6
