7. A) Study more word combinations with “market”.

market	growth	In the late 1990s, Internet use was doubling every 100 days. Market growth was incredible.
	segment	Women are a particularly interesting target for the Volvo V70. They are the important market segment for Volvo.
	segmentation	The Softco software company divides the software market into large companies, small companies, home office users, and leisure users. This is its market segmentation.
	share	Among UK supermarkets, Tesco sells more than any of the other chains. It has the highest market share.
	leader	Tesco is the market leader among UK supermarkets as it sells more than any of the other chains.

b) Fill in the missing words in the sentences below. Choose from the box. Translate the sentences into Ukrainian.

Market segmentation; market share; market leader; market segments; market growth

I’m Caroline and I’m marketing manager for CrazyCola in a country called Newmarket. In this market, we are the (1) ___. In fact, we have 55 per cent (2) ___. (3) ___ is increasing at seven to eight per cent per year. There are two main (4) ___: those who drink it in cafes, bars and restaurants, and those who buy it to drink at home. Of course, many users belong to both groups, but this is our (5) ___.

VIII. Find the most appropriate word to complete the sentences.

1. ___ ___ is connected with competition. It ___ the price.

2. A market of ___ ___ has a number of features. There must be many ___ companies, supplying one and the same good or providing one and the same service; all customers and companies must have complete ___ on the market; there must not be any ___ to new companies entering the market.

3. If we speak about a ___ of perfect competition, it is important that all ___ should have access to technology and resources.

4. In a market of perfect competition there are many companies, but ___ of them are able to control ___.

5. In a ___ the market ___ of one of the companies is so great that the rest are not able to ___.

6. As a rule, monopolies are not good for ___ as they are price-makers.

7. The products sold in a market of ___ ___ are not exactly the same, so each firm can ___ or lower its price to change its sales.

8. Emphasizing distinct features of goods and ___ is referred to as ___ ___.

9. There are many ways businesses try to ___ customers by differentiating their products.

10. Because there are only a few companies in ___, each is dependent on what the others do.

11. In a market of ___ potential rivals are unable to ___ a market.

12. ___ price competition may occur with iron ore, copper, and even stocks and bonds traded on organized exchanges like the New York Stock Exchange.