- •Module I the world of advertising
- •Backround
- •Vocabulary for comprehension
- •Introducing the topic
- •Reading for main ideas
- •Reading for details
- •Reading between the lines
- •Expanding the topic
- •Reviewing language
- •Exploring language
- •Linking readings one and two
- •Skills for expression
- •Grammar: contrast - present simple and present progressive
- •Style: paragraph development
- •Writing topics
- •Fieldwork
- •Vocabulary for comprehension
- •Reading for details
- •Reading between the lines
- •Vocabulary
- •Cooks today
- •Asst branch mgr
- •Production
- •B. How much experience is necessary for the job?
- •Telecommuting possibilities? c,
- •How many years experience must the person have?
- •Skills for expression
- •Style: letter writing
- •A miracle cure?
- •Approaching the topic a. Predicting
- •Lose the Fat around Your waist in Your Belly Now Lose up to 5 inches in only 50 days!
- •Reading one: a miracle cure?
- •A miracle cure
- •Reading two: the organic health centre
- •The organic health centre
- •Reviewing language a. Exploring language
- •Skills for expression
- •New Formula Cures Baldness!
- •In 1997,1 was diagnosed with cancer. I went through the treatments the doctors ordered. The doctors promised me I was getting better. But I could tell
- •On your own
- •Module IV finding a spouse
- •Vocabulary for comprehension
- •Reading one: Finding a Spouse a. Introducing the topic
- •Reading for details
- •Reading between the lines
- •Reading two: What’s wrong with Tradition?
- •Reviewing language a. Exploring language
- •2. Spouse
- •6. Skills for expression a. Grammar: Articles - Definite and Indefinite
- •Planning a wedding
- •7. On your own
- •Writing topics
- •Fieldwork
- •7. On your own
- •Writing topics
- •Fieldwork
Writing topics
Choose one of the following topics and write a paragraph with a topic sentence, details, and a concluding sentence. Use some of the vocabulary, grammar, and style that you learned.
Think of an advertisement that you enjoy watching on TV. What is the message of this ad? How does it convince people to buy the product?
Do you agree with laws that forbid advertising campaigns for tobacco and alcohol? Explain your opinion.
Consider a time when you bought something because an advertisement convinced you to buy it. Were you disappointed with the product? Or were you happy with it?
Fieldwork
Look at billboard advertisement in your city. Choose one billboard and complete the following worksheet.
Type of product:
Message (picture, words, or both):
Possible markets:
Will the ad be successful? Yes No Maybe
Explanation:
Would this ad be successful globally?
To succeed in the global market, how would it have to be changed?
MODULE II
TELECOMMUTING: GOING HOME TO WORK
Many working people have begun to telecommute. They now do some or most of their work at home. They use the telephone and computer to communicate and work with other people.
Work in a small group. Think about the type of work done by each of the following workers. Which workers must do their work out of the home, in an office, or in a public place? Which workers could do some of their work at home? Which workers could do most of their work at home? Check (v) the category that best describes the situation.
JOB
ALWAYS
WORKS OUTSIDE OF THE HOME
SOMETIMES
WORKS AT HOME
MOSTLY
WORKS AT HOME
1.
computer programmer
2.
teacher
3.
nurse
4.
magazine editor
5.
car mechanic
6.
lawyer
7.
waiter, waitress
8.
clothing designer
Think about the advantages and disadvantages of telecommuting. How do you think the employee, the employer, and society might feel about telecommuting? Discuss your answers in groups. Take notes in the chart below.
THE
EMPLOYEE
(the
worker)
THE
EMPLOYER
(the
boss)
SOCIETY
(people
in general)
Advantages
Disadvantages
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