4.2. Periodic costs.

№	Name of the expense	Measure	Cost	Sum
1	Rent rooms 95 m2 with a monthly payment community utilities and access to the Internet	1 month	120 000	120 000
2	Salary staff taking into account the necessary contributions	1 month		80 000
3	Tax payments	1 month		20 000
5	Expendable materials (tea, coffee, sugar, biscuits, disposable cutlery, paper napkin, office supplies)	Fixed amount of the calculation of 700 people per month	60 000	60 000

4.3. Planned volume of the visit

It is expected that the daily number of visitors of Time Club will be 35 people a day for every 100000 population. The average of spent time in Time Club is one visitor- 2 hours. The amount held in the month is group parties, talks, exhibitions, presentations, master-classes and other events

4.4. Payback period

Taking into account the monthly expenses, point break-even can be considered time when profit will start to be at least 158000 tenge in month. This value can be determined by the following calculation.

The payback period is determined by the formula:

The payback period= one-off costs/monthly profit

Monthly profit(MP) is calculated to the formula:

MP=monthly income- monthly expense

MI=daily income*30 days

Daily income=35 people*210tg (first time- 120tg, second time- 90tg)=7350

MI=7350*30 days=220 500tg

MP=220 500-158000=62500tg

The payback period=53200 (one-off costs)/62500 (monthly profit)=9 month

5. Market analysis, Marketing strategy.

5.1 Industry Analysis

Market analys shows that for every 250 thousand population of the cities opening a Time Club is profitable for us. Currently Time Club opened only in major cities of the country with a population of 800 thousand people.

5.2 Competitive analysis

It is necessary to examine the quantity, condition, the services offered, and the methods of promoting competition. Among these may also be considered, coworking centers, leisure and entertainment centers.

5.3 Marketing strategy

The tools for advertising, attracting and retaining customers are:

1. Direct supply of services: to offer services of providing space and / or organization matinees, themed nights, talks, exhibitions of works, etc.

2. Organization of group / community on social networks, their own Internet resource.

3. Organization of partnerships with event-companies.

4. SMS-sending advertisements.

5. Coupon discounts and distributing flyers.

6. Conducting advertising campaigns.

7. Placing banners in public places with large concentrations of people.

8. Sale of season tickets.

9. The use of "word of mouth".