Conclusion.

The market of a foreign country is attractive at growing demand population and organizations. Investments and perspective development of other branches that will require the goods and services of the market, interesting to the company, positively effect for a potential of the market. Al analysis of competitors it is worth to pay attention to the main shareholders and founders, areas of activity, market share, experience in branch, size of the capital.

On the basis of the analytical data and conducted research can come to a conclusion about the outlooks and capabilities in the foreign market, demonstrate the strengths and threats, which can tiff a firm at an entrance to the market.

Thus, the international marketing researches arc a major element at implementation of foreign trade activities of firms. Depending on current needs of the corporation in analytical estimation of the foreign markets, researches are carried out in several phases. The applying of external marketing researches helps to promote successful operations and effective development of commercial organizations.

Bibliography

1. Global Marketing Management, 6th Edition by Kristiaan Helsen, Masaaki Kotabe.

2. Годин А.М. Маркетинг: Учебник. 4-е изд., перераб. и доп. - М.: Издательско-торговая корпорация «Дашков и Ко», 2006.

3. Schindler, Robert M. Pricing Strategies: A Marketing Approach. Thousand Oaks, California: SAGE.2012. pp.

4. Акулич, И. Л. Маркетинг: учебник для студентов высших учебных заведений по экономическим специальностям / И. Л.

5. M Spann; M Fischer; GJ Tellis. Skimming or Penetration? Strategic Dynamic Pricing for New Products. Marketing Science 2015

6. International Business: Competing in the Global Marketplace, Feb 10, 2014 by Charles W. L. Hill

7. Hall, Jeffrey Stamp – Rules of Marketing in Procter & Gamble, 2004

8. International Business: Opportunities and Challenges in a Flattening World by Mason Carpenter, Sanjyot P. Dunung - Flat World Knowledge , 2011

9. International Trade Theory and Policy by Steven M. Suranovic - internationalecon.com , 2007

1 The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States.

The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of International Marketing, and Marketing News.

2 Economic and social affairs -Achieving Sustainable Development and Promoting Development Cooperation

3 The European Economic Community (EEC) was a regional organization which aimed to bring about economic integration among its member states. It was created by the Treaty of Rome of 1957. Upon the formation of the European Union (EU) in 1993, the EEC was incorporated and renamed as the European Community (EC). In 2009 the EC's institutions were absorbed into the EU's wider framework and the community ceased to exist.

4 Differences Between Advertising and Public Relations by Apryl Duncan

5 Method adopted by a firm to set its selling price. It usually depends on the firm's average costs, and on the customer's perceived value of the product in comparison to his or her perceived value of the competing products. Different pricing methods place varying degree of emphasis on selection, estimation, and evaluation of costs, comparative analysis, and market situation. See also pricing strategy.

6 Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied, the firm lowers the price to attract another, more price-sensitive segment.