- •1. Circle the correct option.
- •2. Circle the correct option, a or b.
- •3. Find and correct four mistakes in the sentences.
- •1. Read and translate the sentences.
- •2. Read and translate the text.
- •3. Read and translate the checklist (инструкция). A cv (Resume, Summary)
- •4. Read and translate the text.
- •1. Circle the correct option.
- •5. Study the sample of resume.
- •6. Study the sample of a replying to a job advertisement.
- •2. Match a-f to 1-6.
- •3. Choose the correct option, a or b.
- •4. Complete the sentences with a suitable word.
- •1. Read and translate the text about a woman’s career to answer the question ‘What was Pam Mc Allister?’ Pam Johnson: It's Never Too Late
- •2. Read the text again and answer the following questions:
- •1. Read and translate the email.
- •2. Change the sentences from the dialogue to express the same ideas in different ways using the Language references:
- •3. Make up your own dialogue and act it out.
- •1. Read and translate the text. Sidney Chapman
- •2. Retell the text about Sidney Chapman.
- •1. Work with your partner and put the following sentences into the right order:
- •2. When you look for a job, which of these are important for you?
- •3. Can the factors given below make you change your career? Why? Why not? Name other factors.
- •8 Some company departments and their responsibilities
- •10. Complete the table with the expressions or words:
- •12. Read and translate the text.
- •13. Read and translate the text.
- •1. Read and translate the sentences.
- •1. Find and correct three mistakes.
- •2. Circle the correct option, a or b.
- •3. Circle the correct option.
- •4. Choose a word from each box to complete the sentences.
- •5. Circle the correct option.
- •8. Match the speakers a-j to the departments 1-10.
- •1. Read and translate the dialogue.
- •2. Read the dialogue once again and answer the questions.
- •1. Read and translate the text. Head of marketing
- •4. Read and translate the text.
- •A legal adviser
- •6. Read and translate the text.
- •Audit Adviser
- •8. Read and translate the text.
- •Help tom feng!
- •9. Read the text again and complete the chart below.
- •10. Has Tom chosen any job and place of work, in your opinion?
- •11. What job and place of work would you advise Tom to choose? Why?
- •1. Discuss the following jobs and decide who does the things in the box below.
- •2. Which of the things in the box would you personally find most difficult? Discuss your answers in groups of three.
- •1. Learn the names of the shops.
- •2. Read and translate the following sentences.
- •3. What's the word?
- •4. Complete the sentences.
- •5. Match a-l to 1-12.
- •6. Learn the types of retail outlets.
- •7. Learn the methods of selling and buying.
- •1. Read and translate the text.
- •Retailing
- •2. Retell the text ‘Retailing’.
- •1. Read and translate the text.
- •Product
- •2. Answer the questions.
- •3. Retell the text ‘Product”.
- •1. Read and translate the text.
- •2. Answer the questions.
- •3. Read the texts about three different companies and answer the question: What does each company offer their customers?
- •1. Read and translate the text.
- •2. Answer the questions.
- •1. Read and translate the text.
- •Selfridges
- •2. Describe the store: age, location, size and what type of retail outlet it is.
- •3. Answer the questions.
- •1. Read and translate the text.
- •2. Answer the questions.
- •1. Read and translate the dialogue.
- •2. Answer the questions.
- •1. Read and translate the text about sales techniques.
- •Sales Techniques
- •2. Find words and expressions that mean the following
- •3. Retell the text ‘Sales Techniques”.
- •1. Read about Ann Hyssop and Stephen Nichol. They are talking about customer services provided by First Direct bank and a multinational retailer Marks & Spencer.
- •1. Read and translate the text.
- •Bar Codes
- •2. Read the text carefully and answer the question: What do these numbers from the text refer to?
- •3. Complete the sentences using the words and word combinations from the box.
- •2. Match the descriptions with places.
- •3. Choose the correct option, a or b.
- •4. Complete the sentences with two suitable words from the box.
- •5. Find and correct the mistakes.
- •2. Exchange your opinions.
- •1. Read and translate the texts.
- •2. Do you have a similar problem?
- •1. Write the names of three shops that you know.
- •3. Compare the shops. Use some of these adjectives:
- •4. Which shop do you like most? Why?
9. Read the text again and complete the chart below.
|
Place of work |
Duties |
1. Luc Bertrand
|
|
|
2. Mary Murray
|
|
|
3. Larry Hersch
|
|
|
4. Irene Theodorakis
|
|
|
5. George Fenn
|
|
|
6. Charles Butros
|
|
|
10. Has Tom chosen any job and place of work, in your opinion?
11. What job and place of work would you advise Tom to choose? Why?
WE DISCUSS |
Task I. Should these people stay or move to another department? Why?
a. Kate from HR: 'I love working with people and making sure they're happy at work.'
b. Jo from Customer Services: 'I hate talking to customers on the phone.'
c. Amy from Sales: 'My team always meets its targets.'
d. Mike from Production: 'I forgot to give the factory manager the revised schedule.' (пересмотренный план)
e. Leo from R&D: 'It's really hard to come up with (придумывать) new ideas - I just copy what other companies do.'
f. Diane from Distribution: 'It's great to see all our products in the right place at just the right time.'
g. Sarah from Legal: 'I didn't get the supplier to sign the contract, so we lost thousands of dollars.'
h. Harry from PR: 'We're the best-loved food company in this country and I want to keep it that way.'
i. Des from IT: 'I tested the network and the whole system shut down (отключилась) for three days.'
Task II
1. Discuss the following jobs and decide who does the things in the box below.
an accountant, the managing director of a small company, a banker, a lawyer
attend meetings |
obey orders |
mark essays |
cancel appointments |
fire people |
delegate work |
set a good example |
appear to be in a good mood |
encourage people |
complain about work |
apologize |
negotiate contracts |
to take risks |
make unpopular decisions |
tell lies |
compromise |
sign documents |
|
2. Which of the things in the box would you personally find most difficult? Discuss your answers in groups of three.
Task III. Put titles of jobs in the categories below. You can put one job in more than one category. Discuss your answers with the partner.
1. These people usually work outside: ________________
2. These people usually wear uniforms: ______________
3. These people should be friendly: _________________
4. These people must often work at night: _____________
5. These people must have a university educations _______________
6. These people are usually good with their hands: ____________
7. These people work in offices: _________________
Task IV. Think of a job, but don't tell your partner what that job is. Your partner is going to ask you questions to try and find out what job you're thinking about.
For example:
- Do you work outdoors?
- What does your job involve?
- What exactly do you have to do?
- What kind of problems do you deal with?
- Who do you liaise with?
Task V. Talk to each other about the job you are thinking of.
WE WRITE |
Task I. Write a paragraph about each person. Describe his job, using the notes and the words in brackets.
1. Peter Long |
|
preventing crime within the building |
(responsible) |
checking means of access to the building |
(job - involve) |
test burglar alarm system regularly |
(have to) |
people entering / leaving the building |
(monitor) |
doors and windows are locked after hours |
(make sure) |
distribution of keys |
(deal with) |
security patrol at night / weekends |
(organise) |
|
|
2. Charles Fisher |
|
health and safety of every employee |
(responsible) |
make a record of every accident |
(have to) |
accident rate in the firm |
(monitor) |
inspecting machines and equipment |
(job - involve) |
training in safety and first aid |
(organise) |
talks on safety |
(arrange) |
Task II. Write a job description of your future job (company, department, duties).
UNIT 3
COMMERCE
WE LEARN |
Task I. Study the Language reference.
1 commerce [΄kͻmә:s] = trade (n [U] the buying and selling of goods and services) – торговля, коммерция
commercial (n [C] an advertisement on television or radio); commercial break (the time when advertisements are shown on television or radio) - коммерческая реклама
commercial [kͻ΄mә:ʃәl] (adj) - коммерческий
to trade – to buy and sell goods and services
to commerce = to sell = to market = to merchandise = to trade in = to deal in - торговать
merchandise [΄mә:ʧәndaiz] - товары (в отличие от goods, это слово используется для обозначения не сырьевых и промежуточных товаров (полуфабрикатов) и не полезных предметов (оборудования и расходных материалов), а предметов торговли; в торговле этот термин часто используют для обозначения всего, что продается в магазине)
goods (осязаемые движимые продукты производства, предназначенные для продажи) - товар, товары продукция; изделия; материалы
commodity [kә΄mͻditi] - предмет широкого потребления; продукт или изделие массового спроса (товар, продукт, предмет, с которым могут совершаться операции купли-продажи; как правило, имеются в виду однородные товары, продаваемые и покупаемые крупными партиями, особенно сырьевые товары и сельскохозяйственная продукция)
goods = merchandise = commodities = commodity items - товары
product - продукт, продукция, изделия
service – услуга; сервис
to render services = to provide services = to supply services – оказывать услуги
quality [΄kwͻliti] - качество
to be of best quality – быть высшего сорта, высшего качества
to be of high quality – быть высокого качества
to be of good quality - быть хорошего качества
to be of low quality – быть низкого качества
to be of bad quality - быть плохого качества
to be of poor quality - быть очень плохого качества
2 to sell = to merchandise – продавать
a seller – продавец
a merchant [΄mә:ʧәnt] - торговец
The Seller – поставщик (= The Supplier)
to buy [bai] = to purchase[΄pә:ʧәs] - покупать
a buyer = a purchaser
The Buyer - заказчик
a customer [΄kʌstәmә] – покупатель
a consumer [kәn΄sju:mә] – потребитель
a retailer [΄ri:teilә] - розничный торговец (индивидуальный предприниматель или компания, продающая потребителям товары и услуги, предназначенные для личного пользования, последнее звено в каналах распределения, связывающих производителей и покупателей, основные функции розничного торговца: обеспечение ассортимента, дробление поступающих партий товаров, хранение запасов, обеспечение сервиса)
to retail [ri΄teil] = to sell retail (by retail) = to be a retailer - торговать в розницу
retailing - розничная торговля
wholesale – оптовая торговля (предпринимательская деятельность по продаже товаров или услуг тем, кто приобретает их с целью перепродажи организациям розничной торговли или другим оптовым организациям); оптовый
a wholesaler [΄hәul͵seilә] - оптовик, оптовый торговец (крупное коммерческо-посредническое предприятие, реализующее товары другим перепродавцам, розничным торговцам или крупным промышленным и коммерческим учреждениям, а не конечным потребителям)
to be a dealer = to be a wholesaler = to sell wholesale (by wholesale) - торговать оптом
3 an outlet[΄autlәt] = a shop (BrE) = a store (AmE) = a kiosk [΄ki:ͻsk] = a stall [stͻ:l] – торговая точка
a retail outlet – точка розничной торговли
Read and translate.
a. A merchant is someone who buys and sells goods in large quantities.
b. Retailing is the business of selling goods to the public in shops.
c. A retailer is someone who sells things in a shop.
d. Wholesale is the business of selling goods in large quantities, usually at low prices.
e. A wholesaler is someone who sells goods wholesale.
f. An outlet is a shop, company, or organization through which products are sold
g. A shop is a building or part of a building where things are sold to the public.
h. A store is a large place that sells many different kinds of goods.
i. A kiosk is a small building in the street where newspapers, sweets etc are sold.
j. A stall is a table or a small shop with an open front (фасад, передняя часть), especially outdoors, where goods are sold.
4 to go shopping = to go to the shops
to do the shopping = to buy things in shops, usually food
to make a shopping list – составлять список покупок
Window-shopping = looking in shops and shop windows
a shop assistant = a sales person = a saleswoman – продавец
a changing room – примерочная
to try on – примерять
Read and translate.
a. I'm going shopping. Do you want anything?
b. Let's meet at 12.00. I need to do the shopping first.
c. People make a shopping list not to forget things they need to buy.
d. Have you put milk on the shopping list?
e. Window-shopping means looking in shops and shop windows but not necessarily buying anything. You do it for fun.
f. I love window-shopping. I can't afford most things but I like looking at them.
g. People who work in shops are called shop assistants. Let's ask the shop assistant how much it is.
h. In a clothes shop, you may want to try on clothes before you buy them. You do this in a changing room.
i. A salesman is a man whose job is to persuade people to buy his company’s products.
5 to pay – платить
paying – платеж
a till = a cash desk = a checkout – касса (кассовый аппарат)
Read and translate.
a. A till is a machine used in shops, restaurants etc for calculating the amount of you have to pay, and storing the money.
b. A cash desk is the desk in a shop where you pay.
c. A checkout is place in a supermarket where you pay for the goods you have collected.
cash – наличные
to pay in (with) cash – платить наличными
to pay by cheque [ʧek] – платить, используя чековую книжку
to pay by credit card – платить, используя кредитную карточку
change - сдача
sell-by date = use-by date – срок годности
faulty [΄fͻlti] – поврежденный, с изъяном
refund [΄ri: fʌnd] – возмещение убытков
to refund [ri΄fʌnd] –возвращать, вернуть (деньги)
bargain [΄ba:gin] – выгодная покупка
a special offer – специальное предложение
to be on special offer – продаваться со скидкой
to discount [dis΄kaunt] – дисконтировать (снижать цену)
discount [΄diskaunt] - скидка
a sale - распродажа
Read and translate.
You pay for things at a till, cash desk or checkout. You pay by cheque or by credit card but usually in or with cash. You get change if you give more money than necessary. Food often has a sell-by date printed on it.
If something doesn't work or isn't right, it's faulty and you can return or exchange it. You exchange something if you want to change it for something else. You ask for a refund if you want your money back. A shop gives you a refund.
If you want to buy something, you say that you'll take it. If you don't want to buy it, you say that you'll leave it.
If you're just looking, it means that you don't want help. If you're being served, a shop assistant is already helping you.
If something is a bargain, it's very good value for money or cheaper than you expect. When something is a special offer or is on special offer, the shop has lowered the price, usually for a short period of time. A discount is money off the original price.
Many shops have sales one or more times a year. A sale is when the shop reduces the price of most of its items. Again, this is usually for a limited period of time.
Task II
