Leadership

However, just because a large website outsources their SEO, that doesn’t mean the final product is produced any faster than if they had just done it themselves. I’ve seen many enterprise websites drop the SEO ball on their end because they couldn’t designate an internal SEO liaison with their SEO partner. A good SEO provider is not going to start changing your site without getting your approval first, and many larger websites have a huge chain of command that all changes have to work their way through, getting approval each step of the way. Either the SEO liaison either can’t get things moving through the chain of command quickly or there is no liaison to ensure that the work is getting into the right hands for approval. The work may be done, but without the go-ahead from the website’s management, the onsite SEO is stalled.

Segregation

Another common onsite SEO challenge I have seen with many larger websites is that one hand doesn’t know what the other is doing. Just like the SEO liaison is responsible for keeping the momentum moving on their end, they are also the ones who make sure the right people are involved at the right time. For instance, does your IT director really need to be involved in the social media marketing strategy planning session? Should your PR firm have a say in what keywords your onsite SEO should target? Does the CEO need to be involved in meetings about coding issues? Sometimes there are too many cooks in the kitchen, and other times there are too few.

Attempting a Guinness Book World Record for Social Media SEO Link Bait

Writing by Nick Stamoulis    

Guest Post Written By Brian Hawkins

If you’ve read enough posts here on Search Engine Optimization Journal. You’ll know that there is no silver bullet to high search engine rankings. So if any SEO agencycould guarantee top 10 rankings, it’s simply not worth the risk. Which is why Brick Marketing is a huge advocate of quality original content with its SEO infused social media services http://www.brickmarketing.com/social-media-seo-service

To prove my point why you should obey Google’s Rules:

What would you do if you went to work and noticed that you were no where to be found in the search engines? Plus this was your peak Q4 season that counted for a majority of your ten million dollar plus e-commerce site. Would you start to freak out about how you were going to move a quarter of a million dollars worth of inventory? That had your own personal house assets as collateral.

This is exactly the moment when Ryan Abood the CEO of GourmetGiftBaskets.com wished he would have NOT taken a search ranking short cut by buying a massive amount of text links. Which is a direct violation of Google’s algorithm. Ryan was left begging at the mercy for re inclusion consideration, before peak holiday sales.

Mr. Abood changed his companies SEO strategy to provide value online through viral marketing efforts to earn social media SEO link bait. So Gourmet Gift Baskets went from buying links to winning records from the world’s largest cup cake to coffee mug.

Ryan shared this personal story as a guest speaker to the BostonSEO.org SEO meetup. That Nick from Brick Marketing sponsors and has spoken several times as the featured presenter.