- •Unit 4 marketing and selling Do you know?
- •Vocabulary:
- •Study the meanings of the following words and word combinations
- •Translate into Russian the following sentences paying attention to the meaning of the word “market”
- •Make up your own sentences using the word “market”
- •Vocabulary:
- •Marketing mix
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Match the things with the shops where you can buy them
- •Consumer habits
- •Match each item to its definition
- •Complete each sentence with a word or phrase from part a
- •Supplementary reading
Vocabulary:
ingredients |
составляющие (компоненты) |
product |
товар |
place (distribution) |
методы распространения |
price |
цена |
marketer |
маркетолог |
to decide on |
выбрать |
key |
основной принцип (основная цель) |
translate |
зд. соотносить, устанавливать |
desirable product |
желаемый товар |
social trends |
социальные (общественные) тенденции |
clue |
ключ (подсказка) |
crime rate |
уровень преступности |
security services |
охрана |
to price |
устанавливать цену |
desirability |
предпочтение |
high-quality image |
имидж, основанный на высоком качестве производимых товаров |
to confer |
зд. судить, делать выводы |
to entail |
повлечь за собой, послужить причиной |
distribution outlet |
рынок сбыта, торговая точка |
prospective customer |
потенциальный потребитель (клиент) |
to emphasize |
придавать особое значение, делать акцент |
direct selling |
прямая продажа |
marketing effort |
маркетинговая деятельность |
headache remedies |
средства (препараты) от головной боли |
local newspapers |
местные газеты |
medium |
средство |
Comprehension Questions:
What is the marketing mix?
What is the first marketing task of any business?
How can you characterize the second component of the marketing mix- price?
What is the role of place (distribution) in the marketing mix?
How do companies promote their products?
What are the most important Ps in your opinion?
Task 7: Complete the chart
Verb |
Noun (person) |
Noun (thing) |
to distribute |
distributor |
distribution |
to promote |
|
|
to consume |
|
consumption |
to produce |
|
|
to market |
|
marketing |
|
retailer |
|
to wholesale |
|
|
|
|
advertisement |
|
|
manufacture |
Task 8: The four Ps' form the basis of the marketing mix. If you want to market a product successfully, you need to get this mix right.
Match the 'Ps' 1 to 4 to the definitions a) to d).
1. Product |
a) the cost to the buyer of goods or services |
2. Price |
b) informing customers about products and persuading them to buy them |
3. Promotion |
c) where goods or services are available |
4. Place |
d) goods or services that are sold |
Task 9: Study the following chart and describe the four Ps