ATTACHMENT

Student A

1.1.8.

a)Work on your own. Read the information for phone conversations 1-4. Decide what you want to say in each conversation.

1.Phone your lawyer, Bernard Robins. If you can't speak to him, leave a message and say when you are going to leave your office. Say where he can contact you after that.

2.You are Liz Jackson's flatmate. Liz isn't in. When your partner calls, tell him/her where Liz went and when she'll be back. Offer to take a message.

3.Phone your friend, Roberto. Say who you are and ask to speak to him. If he's out, tell your partner why you're calling. Leave a message and say where/how Roberto can contact you.

4.You are the receptionist for a firm of accountants called Bradley and Wise. When your partner calls, ask him/her to wait, then try to put him/her through to Gabriela Wise. Her secretary says it's her day off today. Offer to take a message.

b)Work with your partner. Take turns to phone each other.

1.3.6.

1.3.7.

You are Marketing Director

You want to do the following when the European Sales Manager calls you.

1.Note down when and where the focus group meeting will take place.

2.Suggest that these people attend the meeting:

Irina Pavlovskaya

Tel no. (812) 275 6381

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She is a Marketing Consultant based in Moscow, Russia.

Csilla Ambrus

Tel no. (361) 339 4032

She is Head Buyer for a department store in Budapest, Hungary.

3.Ask the European Sales Manager about last month's sales results in France. Did they increase or decrease?

3.2.10.

In your opinion, Jonson has a problem with its brand image.

•People consider their clothes to be boring, old-fashioned, over-priced and unexciting. They used to think they were well-made, value for money, durable and reasonably priced.

•Nowadays, the store sells clothes aimed at different age groups - young, middle-aged and old.

•People do not enjoy visiting the store because it needs redecorating in brighter colours.

•Staff uniforms do not help the company's brand image.

You think Jonson should focus on one segment of the clothing market. You are not sure which segment would be best, so you want to spend a lot of money on market research.

3.3.2.

You need to discuss the following issues with your partner: the new schedules; the new employee contract; the 3rd quarter results.

You already have several appointments scheduled so you are busy at those times.

3.3.9.

You will lead the meeting. Ask for participants' opinions, encourage discussion and help them reach agreement. You must decide the following points concerning the marketing of Worldbeater.

Student B

1.1.8.

a)Work on your own. Read the information for phone conversations 1-4. Decide what you want to say in each conversation.

1.You are the receptionist for a law firm called Black and Milton. When your partner calls, ask him/her to wait, then try to put him/her through to Mr. Robins. You find he is on the phone. Offer to take a message.

2.Phone your friend, Liz Jackson. Say who you are and ask to speak to her. If she's out, ask when she will be back. Then leave a message and say where/how she can contact you.

3.You are Roberto's brother/sister. He isn't at home at the moment. When your partner calls, tell him/her where Roberto went. Offer to take a message.

4.Call your accountant, Gabriela Wise. If she isn't in, leave a message and tell the receptionist two ways Gabriela can contact you.

b)Work with your partner. Take turns to phone each other.

1.3.6.

1.3.7.

You are European Sales Manager

You want to do the following when you call the Marketing Director.

1.Tell the Marketing Director when and where the focus group takes place. Details are as follows:

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2.Note down the names of two people who the Marketing Director wishes to invite to the focus group.

3.Answer his or her questions about last month's sales results in France. Details are as

follows:

Total sales €3.2 million

Sales were 8% higher than the same period last year

3.2.10.

In your opinion, the brand image of Jonson is excellent. People think that Jonson's products are high quality and durable. But they are aiming at too many segments of the market.

•They should focus on the so-so-year-old segment of the clothing market.

•They should not compete in the is-so-year-old segment and should reduce floor space for these products.

•They should use the additional space to sell more food.

•They need to spend more money on advertising and promoting their clothes.

3.3.2

You need to discuss the following issues with your partner: the new product design; the 4th quarter budget; the recent flood of complaints.

You already have several appointments scheduled so you are busy at those times.

3.3.9.

You have the following opinions concerning Worldbeater.

Student C

3.2.10.

In your opinion, Jonson's problem is that it is selling the wrong clothes at the wrong price.

•It doesn't have enough top-selling products at low prices.

•The products are not stylish or colourful.

•The store is dull. It needs to be redecorated in bright colours.

•It needs to improve the display of the clothes.

You think Jonson should focus on the young segment of the market (the 15-30 age group). It should recruit a fashion expert with an international reputation -someone who knows what to buy and when to buy.

3.3.9.

You have the following opinions concerning Worldbeater.

Student D

3.3.9.

You have the following opinions concerning Worldbeater.

Student E

3.3.9.

You have the following opinions concerning Worldbeater.

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3.3.10. Worksheet

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