2. Робота з текстом Business Communication

Basics of Intercultural Business Communication

As Bill Davila knows, the first step in learning to communicate with people from other cultures is to become aware of what culture means. Our awareness of intercultural differences is both useful and necessary in today's world of business.

Understanding Culture

Person may not realize it, but he belongs to several cultures. The most obvious is the culture he shares with all other people who live in the same country. But this person also belongs to other cultural groups, such as an ethnic group, a religious group, a fraternity or sorority, or perhaps a profession that has its own special language and customs. So what exactly is culture? It is useful to define culture as a system of shared symbols, beliefs, attitudes, values, expectations, and norms for behavior. Thus all members of a culture have, and tend to act on, similar assumptions about how people should think, behave, and communicate. Distinct groups that exist within a major culture are more properly referred to as subcultures. Among groups that might be considered subcultures are Mexican Americans in East Los Angeles, Mormons in Salt Lake City, and longshoremen in Montreal. Subcultures without geographic boundaries can be found as well, such as wrestling fans, Russian immigrants, and Harvard M.B.A.s. Cultures and subcultures vary in several ways that affect intercultural communication:

• Stability. Conditions in the culture may be stable or may be changing slowly or rapidly. • Complexity. Cultures vary in the accessibility of information. In North America information is contained in explicit codes, including words, whereas in Japan a great deal of information is conveyed implicitly, through body language, physical context, and the like.• Composition. Some cultures are made up of many diverse and disparate subcultures; others tend to be more homogeneous. • Acceptance. Cultures vary in their attitudes toward outsiders. Some are openly hostile or maintain a detached aloofness. Others are friendly and co- operative toward strangers. As you can see, cultures vary widely. It's no wonder that most of us need special training before we can become comfortable with a culture other than our own.

Difficulties of Intercultural Business Communication

The more differences there are between the people who are communicating, the more difficult it is to communicate effectively. The major problems in inter-cultural business communication are language barriers, cultural differences, and ethnocentric reactions.

Language barriers Cultural differences Religion and values Roles and status, Concepts of personal space Body language Social behavior and manners

LET'S HAVE A CHAT

Ex. 1. Answer the following questions.

1. Why is it important to understand cultural differences when you do business with people in other countries?

2. How can businessmen develop understanding doing business with people from other countries?

3. It is necessary to learn the principles of international communi­cation and apply them globally. However, we face cultural dif­ferences in different countries.

Ex. 2. True or False.

Cultural differences influence business strategies and operations. Understanding them is difficult to overestimate.

Many of these cultures are complex and different from ours. To be successful in international business means to be good citizens of international community.

We should learn to honour and respect our own cultures and to develop tolerance and respect for other cultures.

No one can learn all there is to know about a foreign culture. But to show an interest means to create a climate of understanding and respect. The mere willingness to accept differences is of great impor­tance.

Робота над текстом за професійним спрямуванням.

Ex. 1. Read and translate the given text.

Tango History

Tango (the dance with the stop "Baille Con Carte") is one of the most fascinating of all dances. Originating in Spain or Morocco, the Tango was introduced to the New World by the Spanish settlers, eventually coming back to Spain with Black and Creole influences.

In the early 19th Century, the Tango was a solo dance performed by the woman. The Andalusian Tango was later done by one or two couples walking together using castanets. The dance was soon considered immoral with its flirting music!

Ballroom Tango originated in the lower class of Buenos Aires, especially in the "Bario de las Ranas". Clothing was dictated by full skirts for the woman and gauchos with high boots and spurs for the man.

The story of Tango as told is that it started with the gauchos of Argentina. They wore chaps that had hardened from the foam and sweat of the horses body. Hence to gauchos walked with knees flexed. They would go to the crowded night clubs and ask the local girls to dance. Since the gaucho hadn't showered, the lady would dance in the crook of the man's right arm, holding her head back. Her right hand was held low on his left hip, close to his pocket, looking for a payment for dancing with him. The man danced in a curving fashion because the floor was small with round tables, so he danced around and between them.

The dance spread throughout Europe in the 1900's. Originally popularized in New York in the winter of 1910 - 1911, Rudolph Valentino then made the Tango a hit in 1921.

As time elapsed and the music became more subdued, the dance was finally considered respectable even in Argentina.

Styles vary in Tango: Argentine, French, Gaucho and International. Still, Tango has become one of our American 'Standards' regardless of its origin. The Americanized version is a combination of the best parts of each. The principals involved are the same for any good dancing. First, the dance must fit the music. Second, it must contain the basic characteristic that sets it apart from other dances. Third, it must be comfortable and pleasing to do.

Phrasing is an important part of Tango. Most Tango music phrased to 16 or 32 beats of music. Tango music is like a story. It contains paragraphs (Major phrases); sentences (Minor phrases); and the period at the end of the sentence is the Tango close.

For exhibition dancing, a Tango dancer must develop a strong connection with the music, the dance and the audience. The audience can only feel this connection if the performer feels and projects this feeling. So it is when dancing for your own pleasure -- and your partner's!

"The Tango is the easiest dance. If you make a mistake and get tangled up, you just Tango on." (Al Pacino in "The Scent of a Woman.") Movies that featured Tango dancing include "The Scent of a Woman", Madonna's "Evita" and "True Lies" starring Arnold Schwarzenegger and Jamie Lee Curtis.

Граматичний матеріал: Повторення вивченого матеріалу. Simple, Continuous Tenses.

Ex. 1. Complete the sentences using the following verbs:

cause(s)       connect(s)       drink(s)        live(s)       open(s)     speak(s)       take(s)

1.    Tanya  speaks  German very well. 2.    I don't often ____________ coffee. 3.    The swimming pool ____________ at 7.30 every morning. 4.    Bad driving ____________ many accidents. 5.    My parents ____________ in a very small flat. 6.    The Olympic Games ____________ place every four years. 7.    The Panama Canal ____________ the Atlantic and Pacific oceans.

Ex. 2.Read what Laura says about a typical working day: Yesterday was a typical working day for Laura. Write what she did or didn't do yesterday. 1. She got up at 7 o'clock.  2. She _______________ a big breakfast.  3. She _______________. 4. It _______________ to get to work. 5. _______________ at 8.45. 6. _______________ lunch. 7. _______________ at 5 o'clock. 8. _______________ tired when _______________ home. 9. _______________ a meal yesterday evening. 10. _______________ out yesterday evening. 11. _______________ at 11 o'clock. 12. _______________ well last night. 

Ex. 3. Complete the sentences with I'll + a suitable verb. 1. I"m too tired to walk home. I think   I'll take   a taxi. 2. 'It's cold in this room.'    'Is it? ______________ on the heating then.' 3. A: We haven't got any milk.     B: Oh, I forgot to buy some. ______________ and get some now. 4. 'Shall I do the washing-up?'    'No. it's all right. ______________ it later.' 5. I don't know how to use this computer.'    'OK, ______________ you.' 6. 'Would you like tea or coffee?'   '______________ coffee, please.' 7. 'Goodbye! Have a nice holiday.'    'Thanks. ______________ you a postcard.' 8.  Thanks for letting me borrow your camera. ______________ it back to you on Monday, OK? 9.  'Are you coming with us?'    'No, I think ______________ here.'

Домашнє завдання:

1. Опрацювати текст за професійним спрямуванням.

2. Опрацювати граматичний матеріал, виконати запропоновані вправи.