- •Английский язык guides for advertising Реклама в туризме
- •Introduction
- •1. Learn the following words and word combinations:
- •3. Translate the following:
- •5. Write a short paragraph giving your reasons for your choice. Use the words and word combinations given above.
- •6. Read the following text:
- •1. Learn the following words and word combinations:
- •2. Agree or disagree:
- •Interference
- •Volition
- •3. Translate the following:
- •2. Now check how well you have learnt them:
- •7. Write a story of your own trying to use as many words and ex pressions from task I as possible. Tell it in class. Let your class mates comment on it.
- •8. Look at the Headline of the following text and say what it is de voted to.
- •5. How well have you read the text? Can you answer the following questions?
- •8. Use the text to make word combinations with the following words:
- •9. Find in the text the words that mean the same:
- •10. Insert the missing prepositions. Translate the text.
- •12. Choose the proper form of the verbs given in brackets. Translate the text into Russian.
- •13. Bring different parts of tour advertisements. Analyze all of the parts separately. Try to understand each heading, slogan and copy. After the research has been completed, answer the questions.
- •14. Translate the following into English in class.
- •15. Write a list of dos and don'ts in advertising. Present it to the class. Decide whose essay best covers the topic.
- •1. Learn the following words,
- •4. Give all possible English equivalents of the following words:
- •5. Translate the following into Russian:
- •6. Translate the following into English:
- •8. Answer the following questions.
- •9. Read and translate the text.
- •1. Give Russian equivalents of the follow word combinations:
- •5. Find key sentences in the text. Discuss them with your classmates.
- •6. Retell the text using as many words and word combinations of the unit as possible.
- •7. Translate the following into English in writing:
- •8.Comment on the following and give a list of dos and don'ts for advertising in print.
- •9. Fill in the gaps with the phrases from the box. Translate the text.
- •10. Analyze the following advertisements:
- •2) What tours are advertised in each ad? Which one would you prefer? Substantiate your choice.
- •3) Translate the advertisements into Russian. Preserve the composition of the advertisements.
- •3 Star winter sun offer cyprus
- •2) How many blocks can you distinguish in every advertisemen What are they? 3) Translate the advertisements into Russian. Preserve the position of each of the advertisement.
- •14. 1) Complete the following advertisement. Use the words and word combinations from the box.
- •16. Match the contents and the headlines of the advertisements. What ads' parts are omitted? Which tour would you prefer?
- •17. Try to find an advertisement meeting all the demands. Discuss it with your classmates. Choose an 'ideal' ad.
- •1. Learn the following words and word combinations:
- •2. Read the text below:
- •3. (A) The advertisement in a-column has been mixed and, to arrange them in the right sequence, consult the advertisement in b-coIumn.
- •4. Match the equivalents. What is similar and what is different in these two columns? In what way can you explain this difference in terms of target audience?
- •4. Match the equivalents. What is similar and what is different in these two columns? In what way can you explain this difference in terms of target audience?
- •5. Analyze the following advertisement. Say what kind of tourism is offered here, what target audience is implied. What is your idea about the number of tourists that answered this ad?
- •7. The following information will help you to create your own advertisements. Invent the name of a tourist agency, do not forget about the price. Keep in mind, you should be very persuasive.
- •9. Read and translate the following article. Create several itineraries on the basis of the following article. Present them in the form of advertisements. Keep in mind the target audience.
- •15. The following newspaper advertisements have been mixed up. Them together by rearranging the sections.
- •1. Learn the following words and
- •Incentive
- •3. Translate the following:
- •5. Make up a situation of your own trying to use as many expressions from task I as possible.
- •7. Look at the headlines of the following texts and say what it is devoted to.
- •8. Read and translate the following texts:
- •1. Find in the texts and read the sentences that prove that:
- •2. Give English equivalents of the following word combinations.
- •3. Write 10 statements (true or false) to the texts of the section. Ask your classmates to identify them as either true or false.
- •4. Answer the following questions:
- •6. Find key sentences in the texts. Discuss them with your classmates.
- •7. Retell the texts using as many words and word combinations as possible from task 1.
- •8. Translate into English:
- •2. Translate the following:
- •3. Agree or disagree. Prove your answer.
- •4. Answer the following questions:
- •9. Translate the following into English:
- •2. Now check how well you have learnt them: specific
- •I. Give Russian equivalents of the following word combinations.
- •2. Give English equivalents of the following word combinations.
- •9. Expand on the following.
- •10. Choose the proper form of the verbs given in brackets. Translate the text into Russian.
- •11. Translate the text with the dictionary.
- •12. Translate the text with the dictionary. Discuss the text with your classmates.
- •13. Translate the following into English in class.
- •1. Learn the following words and word combinations
- •2. Give Russian-English equivalents of the following:
- •3. Answer the following questions:
- •4. Read and translate the following text:
- •1. Answer the following questions:
- •4. Find the key sentences in the text. Discuss them in class.
- •5. Retell the text using as many words and word combinations of the unit as possible.
- •6. Read the following text and expand on it.
- •7. Choose the proper preposition to finish off the sentence. Translate the text into Russian.
- •8. Read and translate the text. Say whether you experience the following. Remember that this information can also be used for creating ads. Discuss the contents of the text with your classmates.
- •9.How do you perceive letters and numbers? Are the colors the same for English and Russian vowels and consonants? Discuss it with your classmates.
- •10. Translate the following text into English.
- •11. Write an essay concerning the role of color in your life. Use as many words and expressions from the texts as possible. Tell it in class. Let your classmates comment on it.
- •1. Assess the following advertisement and answer the questions.
- •Viking kirov
- •3. Arrange the blocks of the advertisement in the right sequence.
- •4. Discuss the following advertisement. Discuss the techniques and verbal features used in the advertisement. Translate it into English. Design your own identical advertisement.
- •5. You have looked through a number of advertisements. What advertisement is the most effective?
- •7. Three advertisements have been mixed up. Put them together in writing. Add the omitted parts. Which tour would you choose? Which advertisement is the most effective?
- •8. Translate the following itinerary-advertisements into English.
- •11. 1) Read the following texts. Design advertisements on their basis in English and in Russian. Discuss them with your fellow
- •2) Translate the following texts and add the omitted blocks to turn them into ads.
- •13. Translate the following advertisement, add the omitted blocks. Express your opinion about so extreme tours.
- •7 День:
- •14. Make use of verbal and visual means to create an extreme tour advertisement. Present it to the class. In groups of two or three discuss the features that an advertisement should possess.
- •12. Design tour advertisements, use the following parts of the advertisement.
- •Information (202)289-1995 The Gray Liner Golden Line asi
- •16. A Spa Hotel offers joy to its guests in the following advertisements. Discuss the verbal features and the content of these advertisements.
- •17. Are the following advertisements easy to understand? Are the typefaces (fonts) easy to read? Which add is more persuasive?
- •19 Nights from £1,249 Two nights only £179 special offer from £295 from just £549 Call for details ...
17. Are the following advertisements easy to understand? Are the typefaces (fonts) easy to read? Which add is more persuasive?
Welcome to the "Yamal" Resort Complex! "Yamal" is an ideal Resort on the Black Sea. Coast. It is set in a spectacular well-established park. Terrific facilities for families and a premier beach location make this beautiful resort on "Yamal" Resort Complex offers • comfortable hotel rooms and suites • romantic views of the sea and mountains • fabulous buffet • high-scale restaurant, elegant lobby-bar • ultra modern night club • business-center equipped with up-to-date audio-video systems • multi-specialized medical center • programs for weight control and medical starvation, and experienced medical staff • center for traditional Chinese medical treatment • indoor swimming-pool, gymnasium, fitness center, billiards, tennis • beach facilities and water sports equipment rentals • appealing beachfront "Laguna" bar • animation programs and disco dance floors in the open air • children playgrounds • "Dolphin" Aqua park • Dolphinarium.
"Yamal" Resort Complex appeals to people of all ages! We invite you! Contact us for further information.
Go Boating!
One of the reasons for Peter I's building St. Petersburg on the Neva River's delta is his lust for waters. There are so many canals in St. Petersburg that it is called Northern Venice. You will miss a lot if you do not go boating the canals, rivers and the gulf. You will have a different view of the city from the waters. The reflection of the colored sky and the palaces is a breathtakingly experience. Astro Marine offers several daily water trips along the Neva River, the Gulf of Finland, the city's canals, and even up to the fountains of Peterhof. You can find our boats at the Lions' Pier near the Palace Bridge. The latest attraction is the retro disco boat.This trip includes not only a boat tri p along the Neva River, but retro disco dancing too. The boat is awaiting you at the Kunstkamera Museum — the oldest museum in St. Petersburg. Kunstkamera, in Russian art house, was set up by Peter the Great in 1714. It is an eclectic collection of ancient household items and random items brought by Peter I and other people to Russia from abroad. The Anatomical Collection with its deformed babies in jars still draws the crowds.
Open 11:00-18:00. Closed Mon and last Tue of the month. Admission foreigners 100-200 Rbl, Russians 30-80 Rbl.
a. Three advertisements have been mixed up. Put them together in writing.
HELSINKI Norwegian Fjords A WEEK IN LUXOR
Staying in the comfortable 5-star Sheraton Hotel on the banks of the Nile.
Join our Special Whitsun Bank Holiday departure from Harwich for a 7 night cruise to the spectacular Fjords of Norway.
Where East meets West VOYAGES of DISCOVERY
a) It houses cafes, museums and a park, all easily reached by ferry from the Market Square. Helsinki's bars, cafe and restaurants are remarkably inexpensive and reflect both Finnish heritage and international appeal, specialties include fish and reindeer dishes.
b) Karnak, the greatest and most significant of Egyptian temples, merits detailed exploration as does the temple of Luxor.
c) Enjoy the comforts and friendly service on board of my ship known for its warm and relaxed atmosphere.
d) The excellent Luxor Sheraton Hotel lies on the banks of the Nile creating a perfect resort hotel in a scenic position and at the same time allowing visits to the great West Bank tombs in the Valley of the Kings, the Valley of the Queens and the Valley of the Nobles.
e) What better time than early Summer to visit Norway with its dramatic mountains, deep valleys and picturesque towns.
f) The Luxor Museum, containing some of the treasures of Karnak and the tomb of Tutankhamun, is conveniently located in modern Luxor whilst the less visited temple of Hathor at Dender-ah, one of the best preserved in Egypt, may be visited on a day cruise excursion.
h) An exciting city with cultural influences from both East and West. Striking modern and neo-classical architecture makes this a fascinating city.
g) With a series of port lectures and a team of knowledgeable experts on board you can relax and enjoy to the full your visit to friendly Norway.
h) The city's beautiful off-shore islands are just a short boat ride from the waterside Esplanade. Stroll round Senate Square (designed to look like St. Petersburg) and its gilt-domed Cathedral, or visit Helsinki's daring museum of Contemporary Art. Don't miss the Sea Fortress, built on a small group of islands.
