- •Marketing channels and middlemen
- •Channels of distribution
- •Channels for consumer products
- •Channels for industrial products
- •Retailing
- •Ownership
- •Product lines carried
- •Methods of reaching consumers
- •Merchant wholesalers
- •Wholesaling
- •Agent wholesalers
- •The marketing of services
- •Understanding marketing terms
- •Mastering key concepts
- •Solving people problems: New Sound Record and Tape Distributors
- •Creative in-school project
- •Creative out-of-school project
- •Marketing careers
- •Marketing jobs
- •Production business
- •Marketing businesses
- •Service businesses
- •Employment opportunities in marketing
- •Classification of Marketing Businesses by Occupational Specialty Area
- •Levels and diversity of marketing occupations
- •Figure 1. Levels of marketing jobs
- •Entry-level marketing jobs
- •Career-sustaining marketing jobs
- •Specialized marketing jobs
- •Managerial marketing jobs
- •Finding out more about marketing careers
- •Researching marketing careers
- •Talking with people in marketing occupations
- •Working part-time in marketing occupations
- •Planning for your future marketing career
- •Examining your interests, personality, and abilities
- •Understanding the competencies required for marketing careers
- •Understanding marketing terms
- •Mastering key concepts
- •Solving people problems: Career Realism
- •Creative in-school project
- •Creative out-of-school project
Creative in-school project
Construct a career plan for a marketing position in which you are interested.. Include the following information in your plan.
What is your career goal? Into which major specialized marketing area does your career goal fit?
Identify the specific duties and tasks involved in this position. Do you think that you would enjoy performing these tasks?
Outline the working conditions you will encounter in this type of position.
Describe your personal interests. If you have completed an interest inventory or test at your school, what did you learn about your interests that relate to your career choice? Are your interests compatible with the requirements of the position you plan to seek?
Discuss the local, state, and national employment opportunities for this kind of position.
What are the educational and training requirements for this position?
What is the salary range for a position such as this?
Where could you look for further information relating to this career area?
Creative out-of-school project
Interview a person who works in a position similar to that which interests you. Answer the following questions in the space provided.
Name of Person Interviewed
Type of Industry
Position Held
What does the individual like most about his (her) current marketing position?
What does the individual like least about his (her) current marketing position?
What types of work experience did the individual have prior to his (her) present position?
What education and training is required for an individual to reach a similar position in marketing?
What personal qualities and technical knowledge and experience are necessary for success in this field?
What recommendations did the individual make relative to attaining success in this career field?
1 U.S. Bureau of the Census, Statistical Abstract of the Unites States: 1984 (104th ed.; Washington: U.S. Government Printing Office, 1983), p. 534.
2 Ibid.
3 Adapted from U.S. Department of Health, Education, and Welfare, Office of Education, Distributive Education Programs: A Program Information Publication by Vivien King Ely. Developed by Virginia Commonwealth University, Richmond, Virginia. (Washington: U.S. Government Printing Office, 1978), pp. 9-10.