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Файл:Eng_FIK_Reading in finans.doc
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- •Высшего профессионального образования «Сибирская академия государственной службы»
- •080105.65 — Финансы и кредит; 080103.65 — Национальная экономика; 080107.65 — Налоги и налогообложение
- •1.1. Correct the sentences using the models given above:
- •1.2. If you work or have work, you have a job. Work is also a place where you do your job.
- •1.3. Complete the text with one of the prepositions given be-fore:
- •1.4. Learn the following word combinations:
- •1.5. Write about each person using words in bold type given before and the words in brackets. The first one has been done for you.
- •2.3. Complete this table with the words from the texts above:
- •2.1. Complete the sentences with expressions from the texts above:
- •2.2. The aircraft engineer talks about his work. Complete his statements with expressions in the previous text.
- •3.1. Look at this list of things that motivate people and tick the things Marie and Tom mention:
- •3.2. Answer the questions:
- •3.3. Choose five rewards or benefits from the list in Exer-cise 3.1. Number them in order of importance to you. Explain your order to another student.
- •3.4. Choose one of these jobs, or another job you know about:
- •4.1. Which person (1–5) is most likely to do each of the five things (a–e)?
- •4.2. Learn all these words which are used in front of ‘job’ and ‘work’:
- •4.3. Five people talk about their jobs. Match the jobs (1–5) to the people (a–e) and put the words in brackets into the correct grammatical forms:
- •4.4. Answer the questions:
- •4.5. Write a description for the job you would like and say why you feel you are suitable for it.
- •5.1. Remember the word combinations with the noun ‘stress’:
- •5.2. Answer the questions:
- •6.1. Match the statements (1–4) to the findings in the survey given in Text 6:
- •6.2. Answer the questions:
- •1.1. Complete the following sentences:
- •1.2. Match the phrases (1–4) with their definitions (a–d) af-ter it:
- •1.3. Choose the right variant and explain your choice:
- •1.4. Answer the questions and then, in groups of two or three, compare your answers:
- •2.1. Answer the questions beginning with ‘What’:
- •2.2. Correct the mistakes in the sentences 1–6 using words in bold type from the previous text:
- •2.3. Read articles about 3 companies, think of their titles and discuss their activities in groups:
- •2.4. Read the dialogue in pairs, act and make your own one using phrases in bold:
- •3.1. Find the adjectives (1–5) in the article. Match them with the word (a-e) that has a similar meaning:
- •3.2. Look at the following lists of positions and organiza-tions and answer the questions below. Then, in groups of two or three, compare your answer:
- •3.3. Match up the words on the left with the definitions on the right:
- •3.4. Read this information about managers and executives in the us and match each task (1–6) to the manager most likely to be responsible for doing it:
- •3.5. Complete the following sentences using suitable words or phrases from the box below:
- •3.6. Discuss the following questions in groups:
- •4.1. Fulfil the following tasks:
- •4.2. Complete each sentence with the present perfect of the verb in brackets and a time marker ‘for’ or ‘since’:
- •4.4. Complete the text using the words from the box. There are two words which you don’t need to use:
- •4.5. Complete this article about Vivendi by putting each of the verbs in brackets into the past simple. Most of the verbs are irregular:
- •Vivendi: 150 years of history
- •4.6. Make a project on one of the suggested problems:
- •5. ‘The Most Famous Company Abroad’. 6. ‘The Most Famous Russian Company’.
- •1.1. A management consultant is talking about meetings, using expressions from the dialogue given above. Put what she says into a logical order:
- •1.2. Remember the following word combinations with ‘meeting’:
- •1.3. Replace the underlined expressions with the appropri-ate forms given before. In some cases more than one verb is pos-sible:
- •1.4. Meetings come in all shapes and sizes, of course. Mem-orize the following types of them:
- •1.5. At which type of meeting would you be most likely to hear each of these things?
- •1.6. Answer the questions:
- •2.1. Replace the underlined phrases in this article with the correct expressions given above:
- •I don’t know how to chair a meeting!
- •2.2. Match the verbs (1–7) with the nouns (a–g) that they go with:
- •2.5. Here are some tips for speaking in meetings. Which ones do you agree with?
- •2.6. Match the words and phrases (1–7) with the definitions (a–g):
- •2.7. Look at some things that people say about speaking in meetings. Tick the ones you agree with then compare your an-swers with a partner:
- •3.1. Read and remember the standard phrases which people may use at meeting:
- •3.2. Which of these expressions are correct? Correct the mistakes:
- •3.3. Make these invitations to speak less aggressive and more natural:
- •4.1. Put the extracts from this newspaper report of a public meeting into the correct order:
- •4.2. Answer the questions:
- •4.3. Complete the dialogue using the words given below:
- •4.4. Answer the questions:
- •1.1. Answer the questions:
- •1.2. Complete the sentences using the words:
- •1.3. Match the terms (1–3) and their definitions (a–c):
- •1.4. Read the information about Follet’s theory of man-agement, give it the title and answer the questions:
- •1.5. Agree or disagree with the following using ‘nothing of the kind’, ‘wrong’, ‘not at all’ or ‘right’, ‘true’, ‘I agree with you’:
- •1.6. Complete the paragraphs adding your own ideas:
- •2.1. Agree or disagree with the following sentences:
- •2.2. Complete the following sentences with these words:
- •2.3. Open the brackets, choosing a necessary word:
- •2.4. Fill in correct prepositions:
- •3.1. Match the sentence beginnings (1–7) with the correct endings (a–g):
- •3.3. Match different leadership styles (1–9) with their defi-nitions (a–h):
- •3.4. People in charge of big business empires may be re-ferred to, especially by journalists, as magnates, moguls or ty-coons. Who are (or were) these famous businesspeople (a–f)?
- •3.5. Discuss the following questions with your partner:
- •3.6. Complete the following article with your own ideas. Be ready to make a project ‘a Manager of the XXI century’:
- •4.1. Find words or phrases in the text which mean the same as the following:
- •4.2. Fulfil the following tasks:
- •4.3. Rewrite the following sentences, replacing the words in italics with words and phrases from the box below. Make any oth-er necessary changes:
- •4.4. Complete the following sentences with the correct word or phrase (a, b, c, d):
- •4.5. Read and act the dialogue translating phrases in bold into English:
- •1.1. Replace the underlined phrases with correct forms of words and expressions from the texts above:
- •1.2. Answer the questions:
- •1.3. Choose the correct alternatives given below (a, b or c) to complete the text. Then say: a) what a company personnel de-partment does; b) what a person looking for a job does.
- •2.1. Correct the italicized words in the following sentences using the words from the text above:
- •2.2. Study the following speech patterns. Mind the use of prepositions:
- •2.3. Are these jobs generally considered to be highly skilled, skilled, semi-skilled or unskilled? Each expression is used twice:
- •2.4. These words are usually used in job advertisements. Learn the characteristics of people companies usually look for:
- •2.5. Complete these extracts from job advertisements using the words given above:
- •2.6. Answer the questions:
- •3.1. Answer the questions:
- •3.2. Find the English equivalents for:
- •4.1. Chose the right variants:
- •4.2. Complete the sentences with the words from the text:
- •4.3. Match these terms with their definitions:
- •4.4. Answer the questions:
- •1.3. Match these sentences (1–9) with their endings (a–I):
- •1.1. Complete the following sentences:
- •1.4. Read the information and fill in correct prepositions ‘out’, ‘at’, ‘in’, ‘about’:
- •1.5. Match the words below with their definitions:
- •2.1. Answer the following questions beginning with ‘Who’:
- •2.2. Complete the passage below using the appropriate words or phrase:
- •2.3. Match the terms and their definitions:
- •2.4. Read the information and decide how successful the mix coherency and mix dynamics are in the examples below (1– 5). Use the four Ps or the four Cs to explain your answers:
- •3.1. Match English words from the text (1–8) with their Russian equivalents (a–р):
- •3.2. Complete the article using the words in bold. There are two words which you don’t need to use:
- •3.3. Read the sentences, translating words in bold into Eng-lish:
- •3.4. Agree or disagree with the following statements. Prove your opinion:
- •4.1. Choose the right variant:
- •4.2. Complete the advertisement for holiday apartments by choosing the correct words:
- •4.3. Find the answer to these questions in the information on Peter Hull below:
- •4.4. Complete the passage below using the appropriate words or phrases from the box:
- •4.5. Discuss the following questions in groups
- •5.1. Answer the questions:
- •5.2. Match the following aspects of a promotional mix (1–4) with their definitions (a–d):
- •2. Personal selling 3. Sales promotion 4. Public relations
- •5.3. Read the information and match the sentences (1–3) to the correct words (a–c).
- •5.4. The following sales promotion techniques are often used to stimulate sales. Give examples of these techniques that you know. Use the list of products:
- •5.5. Complete the marketing collocations in sentences 1– 10 with the following words (a–j):
- •1.1.Lookat thetext abovetofindtheanswerstothecrossword:
- •1.2. Read the text and remember the basic definitions:
- •1.3. Answer the questions.
- •2.2. Complete the sentences with appropriate forms of ‘fi-nance’. There are two possibilities for one of the gaps:
- •3.1. Read the profit and loss account for a uk company. All the figures are pounds sterling. Say if the statements below are true or false:
- •3.2. Translate the following into English:
- •4.1. What kind of asset is each of the following? Which three are not assets?
- •4.2. Use the correct forms of words in brackets to complete these sentences:
- •4.3. Complete the assets table for a uk company with the expressions from the text above, and the relevant figures, using the following information:
- •4.4. Using the information from the text and in the table above, decide if these statements about Paradigm’s assets are true or false:
- •4.5. Think of an organization you are interested in. What are its main assets? Which of them could be shown on its balance sheet?
- •5.1. Say if these statements are true or false:
- •5.2. This is the other half of the balance sheet given above. Complete the assets table with the expressions from the text, and the relevant figures, using the following information:
- •5.3. Using the information in the text and in the table above, decide if these statements about Paradigm's liabilities are true or false:
- •6.1. Put the paragraphs of this article in the correct order. The first is a and the last is e, but the other paragraphs are in a different order:
- •6.2. Complete the sentences with appropriate forms of expressions from the article above:
- •6.3. Should there be obligatory rotation of auditors as rec-ommended by some regulators?
- •1.1. Agree or disagree with the following statements:
- •1.2. Complete the sentences using the following adjectives:
- •2.1. Answer the questions:
- •2.2. Match the economic functions of banks (1–4) with their definitions (a–d):
- •2.3. Match up the terms on the left with the definitions on the right:
- •2.3. Read the information and decide if the sentences are true (t) or False (f):
- •3.1. Answer the questions:
- •3.2. Match up these terms with the definitions below:
- •3.3. Read these short texts (1–3) and choose their titles (a–c). Discuss them in groups:
- •3.4. Read the dialogue in parts and answer the questions given below:
- •3.5. Choose the right answer:
- •4.1. Find the Russian equivalents for the following:
- •5.1. Find words in the text which are similar in meaning to these words or phrases:
- •5.2. Translate from English into Russian:
- •5.3. Discuss in groups. Think about different ways of bank-ing and think about these questions.
- •1.1. Translate the expressions from English into Russian:
- •1.2. Complete the song lyrics in box a with a phrase from box b:
- •1.3. Circle the best answer: a), b), c) or d):
- •1.4. Money serves as a medium of exchange, a standard of value and a store of value. Match the definitions (1–3) with their explanations (a–c):
- •1.5. Fill the gaps in the sentences below with the words and expressions. There are two expressions, which you don’t need to use:
- •1.6. Match these notions (1–5) with their definitions and examples (a–e):
- •2.1. Do you agree with the following?
- •2.2. Complete the texts using the words in the box:
- •2.3. Match the names of currency with the country where they are used:
- •2.3. Fill in the correct word derived from the word in bold:
- •3.1. Which words would you use to describe: a) John Sut-ter; b) one of the Forty-Niners?
- •3.2. Put the lines of this summary in the correct order:
- •3.3. Match the beginnings (a–g) with the ends of the sen-tences (1–7):
- •4.1. Complete the sentences, adding your own ideas:
- •4.2. If you possess a large amount of money, what are the advantages and disadvantages of the following?
- •4.3. Read the information on good and bad points of saving money. What do you think about it?
- •4.4. Match the questions and answers. Express your own ideas on the problems discussed:
- •4.6. Test your money expressions. Choose the correct option in the sentences below and say what each underlined money ex-pression means. Refer to a dictionary if you need to:
- •5.1. Agree or disagree with the following statements using the previous texts:
- •5.2. Make the following words negative by using one of the following prefixes: de-, dis-, im-, in-, un-
- •5.5. Match the following terms (a–f) with their definitions (1–6):
- •5.6. Discuss the following questions in groups. Be ready to write an essay on one of these problems:
- •1.1. Choose the correct expressions from the text to com-plete the following:
- •1.2. Would you like to start a business? What sort? Where would you get the capital?
- •2.1. Correct the eight mistakes in italics in this article, us-ing expressions from the text above:
- •2.2. Look at the text above and say if these statements are true or false:
- •2.3. What is your country’s main financial centre? Is it in the capital or another city?
- •3.1. Complete this financial report using expressions from the text above:
- •3.2. Use expressions from the text above to describe:
- •3.3. Is it usual in your country for ordinary people to own shares? Do people follow the stock market closely?
- •4.1. Pay attention to the usage of the following words and word combinations. Give their Russian equivalents:
- •4.2. Translate into English using the words and word com-binations from the text:
- •5.1. Find in the text the English for:
- •5.2. Translate the following into English using the words and word combinations from the text:
- •6. Investment choices: risk and reward
- •6.1. Answer the questions.
- •1.2. Using the information from the text, decide if these statements are true or false:
- •1.3. Answer the questions:
- •3. Characteristics of a good tax system
- •3.1. Answer the questions:
- •3.2. Find in the text English equivalents for:
- •4.1. Answer the questions.
- •4.2. Translate into English.
- •Валерия Викторовна Давыдова Марина Ивановна Ковалёва
- •080105.65 — Финансы и кредит; 080103.65 — Национальная экономика; 080107.65 — Налоги и налогообложение
1.4. Read the information and fill in correct prepositions ‘out’, ‘at’, ‘in’, ‘about’:
Marketing is the process of planning, designing, pricing, promoting and distributing ideas, goods and services, (1) … order to satisfy customer needs, so as to make a profit.
Companies point (2) … how the special characteristics or features of their products and services possess particular benefits that satisfy the needs of the people who buy them.
Non-profit organizations have other, social goals, such as persuading people not to smoke, or to give money to people (3) … poor countries, but these organizations also use the techniques of marketing.
(4) … some places, even organizations such as government departments are starting to talk (5) …, or (6) … least think (7) … their activities (8) … terms of the marketing concept.
1.5. Match the words below with their definitions:
1) target market
2) market segmentation
a) plan, usually annual, for a company’s marketing activities, specifying ex-penditure and expected revenue and profits
b) possibility of going into a market for
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3) marketing plan c)
4) marketing strategy d) 5) marketing opportuni- e) ty
6) marketing effort f)
the first time
division of the market or consumers into certain categories according to their buying habits
company’s marketing activities market in which a company is plan-ning to sell its goods
strategy or planning for marketing activities
2. THE 4 Ps
Text 2
After reading these texts explain how you understand the definitions in bold:
In the early 1960's, Professor Neil Borden at Harvard Busi-ness School identified a number of company performance actions that could influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a ‘Marketing Mix’.
As a counter to this, Morgan, in Riding the Waves of Change (Jossey-Bass, 1988), underlined that one of the greatest limitations of the 4 Ps approach ‘is that it unconsciously emphasizes the in-side–out view (looking from the company outwards), whereas the essence of marketing should be the outside–in approach’. Neverthe-less, the 4 Ps offer a memorable and workable guide to the major categories of marketing activity, as well as a framework within which these can be used.
E. Jerome McCarthy divided marketing into four general sets of activities. His typology has become so universally recognized that his four activity sets, the Four Ps, have passed into the lan-guage.
The four Ps are:
product: deciding what to sell; price: deciding what prices to charge;
place: deciding how it will be distributed and where people will buy it;
promotion: deciding how the product will be supported with advertising, special activities, etc.
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A fifth P which is sometimes added is packaging: all the ma-terials used to protect and present a product before it is sold.
The four Ps, which are a useful summary of the marketing mix, are the activities that you have to combine successfully in or-der to sell.
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