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3. Answer the questions to the text.

1. What is the goal of management?

2. What is managerial science?

3. By what means can a manager become and remain effective?

4. What is creativity in managerial work?

5. Nearly everything a manager does is accomplished through other people, isn’t it?

6. What does ‘sensitivity of a manager’ mean?

7. In which cases does a manager use intuition?

4. Are these statements true or false?

1. In the modern world business operations are becoming increasingly clear.

2. Managers must try to find new and better ways to accomplish the work of their business.

3. The only factor that makes management a difficult job is that the work situation constantly changes.

4. A manager cannot influence the attitudes and behaviour of his or her employees without the use of force.

5. Most facets of personal interactions in business still remain unclear.

6. Rational and quantitative approaches are widely used in production and distribution.

7. To improve the effectiveness of decision making managers apply to intuition.

5. What do you think? Express your opinion.

1. To be successful a manager must combine the intuitive abilities of art with the rational methods of science.

2. Management is a difficult job.

3. Of all skills personal skills are the most important for a manager.

4. Being a manager requires a high level of innovation.

5. The capacity for decision making is a prime requirement for a manager.

6. It’s no use to the study mathematical models and statistical methods to improve the effectiveness of business.

7. Management is both art and science.

Translation a) Translate the following passage into Russian paying attention to business vocabulary:

It has been clear from the emergence of modern business that effective management will produce higher profits. Accordingly, managers have been highly motivated to understand the nature of their performance. Managers must strive to find new and better ways to accomplish the work of their businesses. Many management decisions are extremely complex. Gains resulting from a course of action may be offset by losses resulting from the same action. Such situations require a high level of innovation, or creativity to devise new techniques, products, and approaches to business problems.

The capacity for decision-making, often with data that is incomplete or doubtful accuracy, is a prime requirement for a manager. Besides, it requires the high level of analytic and integrative ability that will allow such decisions to be made with reasonable confidence.

B) Translate the following passage into English using your active vocabulary:

Безусловно, управление коммерческими организациями – достаточно сложный вид деятельности, который уже перерос в профессию. Все функции, осуществляемые менеджерами, требуют упорства, сообразительности, преданности своему делу, способности работать в напряженном режиме, а также желания брать на себя ответственность. В современном мире, где деловые отношения усложняются все больше и больше, менеджеру следует сознательно развивать свои личные качества, профессиональные навыки, творческую инициативу, не только чтобы стать эффективным, но и, чтобы таковым остаться. Кроме того, важным для менеджера является использование инновационных технологий и методов управления. Необходимо развивать способности к принятию решений и побуждение служащих к высококачественному выполнению своих обязанностей.

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