- •4. Look at the words in the box and complete the following sentences with them. Use the information in the text or Glossary if necessary.
- •5. Match the words and expressions on the left with their explanations on the right.
- •6. Find English equivalents for these words in the text:
- •II. Listening
- •1. Two friends are talking about how to move text by using the 'Cut and Paste' technique. Read the conversation and complete it with words from the box.
- •V. Writing
- •VI. Speaking
- •VII. Listening: Spreadsheets
- •Unit 10
- •3. Using the information in the text, complete these statements.
- •II. Grammar: Plurals
- •1. Study this information:
- •Write the plural of these words:
- •4. Puzzle
- •III. Listening
- •1. Listen to Helena Davies, an it trainer, explaining how to use mail merging to some employees. Number these steps in the order that you hear them.
- •2. Look at the illustration of mail merging and identify the three types of documents involved in this example of mail merging.
- •IV. Writing
- •1. Study this sample mail:
- •V. Listening
- •1. Try to answer these questions.
- •Listen to a conversation between a customer buying a pc and a sales assistant. Why do you think the sales assistant has to explain so much about the Internet?
- •Listen again and complete the customer’s notes.
- •VI. Reading: Internet software
- •1. Which Internet utility (1 to 7) would you use to do each of these tasks (a to g)?
- •2. Read the text to check your answers.
- •3. Read the text again and choose the right answer.
- •2. Look at these tasks and choose the most suitable Web site from the cyberlist.
- •3. Rearrange the letters to create the words described.
- •IX. Reading/ Speaking: Online
- •Read the interview below with a best-selling author Jessica Adams about her experiences with computers.
- •Complete the interview by matching the questions (a-l) below with the appropriate gaps in the article (1-12) in 1.
- •3. Work with a partner. Ask the questions from the interview.
- •X. Translation. Translate this text into Ukrainian.
- •XI. Writing: Dos and don’ts
- •4. Do you agree with the point of view of the author? Why/Why not?
- •5. Prepare a speech (up to 1 minute) to express your point of view.
3. Work with a partner. Ask the questions from the interview.
Find out as much as you can.
X. Translation. Translate this text into Ukrainian.
Huge Business Potential of Google Advertising
Google is one of the most widely used search engines. Neilsen/Net Ratings recently disclosed that Google accounts for over 45% of all US Internet searches. Google states that its network reaches 80% of all Internet users. It gains 60 million unique viewers per month with over 200 million searches conducted every day. This results in over 2000 searches every second by people and businesses hungry to buy your products and services. Google is also one of the most comprehensive search engines. It reviews over 8 billion Websites for each query to return the most relevant results. Google does not limit itself to the Web. It also promotes advertisers by showing certain ads in traditional print magazines. The potential to increase your business using Google advertising is huge. So, Google!
XI. Writing: Dos and don’ts
Match the sentence halves to find out what are the rules of e-mailing in some companies. Translate the sentences.
A Do not use e-mail to discuss
confidential company matters:
B Do not write messages that are
longer than necessary:
C Do use proper punctuation:
D Do not attach unnecessary
documents:
E Do not flag every e-mail as
URGENT:
F Do be polite and professional:
G Do not send chain messages or
‘funny’ e-mails:
H Do limit your use of the company
account for professional
correspondence:
I Do not reply to junk mail:
J Do not ‘flame’ (send personal
insults or rude messages)
1 keep texts short and to the point.
2 restricted information should not be
spread freely.
3 most people will not appreciate
getting them at work.
4 you will only confirm that your
e-mail address is real.
5 in your correspondence you represent
the firm.
6 this behavior is not acceptable.
7 mark messages as high priority only
when necessary.
8 it’s best not to e-mail on private
matters unless absolutely necessary.
9 messages with no full stops or
commas are difficult to read.
10 large files may cause the e-mail
system to crash.
XII. Speaking
1. How have email and the Internet changed the way we work and do business? Have these changes always been for the better?
2. Read and answer the questions:
What effect has the Internet had?
What are his views on the Internet as a way of conducting business with the outside world?
How does he feel about the amount of information on the Internet?
3. Pay attention to italicised phrases. Find rhetorical questions, contrasting pairs of ideas, metaphors and convincing language.
So what does the Internet really mean for our everyday working lives? It means hours wasted by junk email, the loss of human contact, and drowning in a sea of information.
And as a medium for conducting business with the outside world, we could even say it’s disadvantageous. Many so-called international businesses are tiny operations with hardly any resources. I strongly believe that most natural business relationships are face-to-face, not virtual. This is surely the only way to measure and judge any future partner.
It’s true that there are millions of impressive websites which provide useful information, but who knows what is lurking behind them? The Web is susceptible to piracy and plagiarism. It’s difficult to control the flow of information. Security can be a problem. And providing personal details is risky if they fall into the wrong hands.
And finally, if we ask ourselves the question ‘What does the Internet actually produce?’, the answer is, ‘nothing’. It’s only a source of information, like a giant filing cabinet, but much less reliable.