- •Загальні методичні вказівки
- •Unit I. Job search. Text 1. Job Advertisements
- •Vocabulary Notes
- •Text 2. Methods of an employee assessment.
- •Vocabulary Notes
- •Text 3. Job Interview.
- •Vocabulary Notes:
- •Text 4. Curriculum Vitae (c. V.)
- •International Marketing and Communications Specialist
- •Vocabulary Notes
- •Text 5. Resume.
- •Text 6. Translate this text into Ukrainian in writing. Making a selection.
- •Vocabulary note:
- •Unit II. Business correspondence. Text 1. Structure of a Business Letter.
- •Vocabulary Notes
- •Text 2. The Enquiry.
- •Commercial proposals
- •Text 3. Replies to Enquiries: Offers
- •Favourable reply from the bank.
- •Unfavourable reply from the bank
- •Vocabulary Notes
- •Text 4. Fax.
- •Vocabulary Notes
- •Internal Association
- •Text 5. Telex
- •Accepted abbreviations in Telex Messages
- •Text 6. Business Writings.
- •Beginning and ending of a letter. Opening
- •Unit III. Economic situation on air transport. Marketing.Management. Text 1. Economic situation on air transport: analysis, planning, forecasting.
- •Vocabulary Notes
- •Text 2. Airline marketing.
- •Vocabulary notes
- •Text 3. Management Definitions.
- •Text 4. Manager's Role.
- •Vocabulary Notes
- •Text 5. Airline Management.
- •Vocabulary Notes:
- •Unit 4. Contracts, agreements, leasing, official documents on civil aviation. Text 1. Contract and its Structure.
- •Insurance of goods
- •1. Subject of the Contract
- •2. Prices and Total Value
- •3. Sanctions
- •Vocabulary Notes
- •Text 2. International Commercial Terms ("Incoterms")
- •Incoterms- 1990:
- •Text 3. The Historical Growth of the Leasing Industry.
- •Vocabulary Notes:
- •Text 4. The basic principle of international air law.
- •Text 5.
- •Supplementary reading
- •Part I air navigation chapter I general principles and application of the convention
- •Chapter II flight over territory of contracting states
- •Chapter III nationality of aircraft
- •Chapter IV measures to facilitate air navigation
- •Chapter V
- •Chapter VI
- •International standards and recommended practices
- •Chapter XVIII disputes and default
- •Chapter XIX
- •Chapter XX annexes
- •Chapter XXI ratifications, adherences, amendments, and denunciations
- •Chapter XXII definitions
- •Signature of convention
Text 3. Replies to Enquiries: Offers
A reply to an enquiry from a regular customer is normally fairly brief, and does not need to be more than polite and direct. Provided the supplier is in a position to meet his correspondent's requirements, his reply will generally:
a) thank the writer of the letter of enquiry;
b) supply all the information requested, and refer both to enclosures and to samples, catalogues and other items being sent by separate post;
c) provide additional information, not specially requested by the customer, so long as it is relevant;
d) conclude with one or two lines encouraging the customer to place orders and assuring him of good service.
Task 1. Read text 3 and render it.
Task 2. Listen to some suggestions of replies to enquiries.
Opening lines.
1. Many thanks for your enquiry of 3 April...
2. We thank you for your letter of 6 January, in which you enquire about...
3. We are pleased to have your enquiry about...
4. Replying to your enquiry of 2 June...
5. … we are pleased to inform you that...
6. … we have pleasure in confirming that we can ...
7. ... we can offer you immediately ...
8. In reply to your enquiry of 8 August we are enclosing...
9. … the brochures you requested, full range of samples, our revised price list.
Supplying all the information requested.
10. We are pleased to inform you...
11. We have pleasure in offering you the following goods ...
12.You will be interested (in) (to hear that) ...
13. You will find enclosed with this letter a sample of...
14. As a result of a favourable supply situation we are able to offer you ... for immediate delivery...
Providing additional information on prices and terms.
15.Our prices are quoted c.i.f. Hamburg / c.i.f. London.
16. Our prices include packing and carriage.
17. Freight and packing cases are included in the price.
Conditions and demands.
18. This is a special offer and cannot be repeated.
19. This offer is firm for 3 days subject to contract.
20. This offer must be withdrawn if not accepted within 7 days.
21. This article is in great demand.
Concluding sentences.
22. Our whole experience is at your service.
23. We hope you will make use of it.
24. It will be pleasure to give you an immediate reply.
25. We should appreciate the opportunity of showing you how efficiently we can serve you.
26. You may rely on us to give your requirements immediate attention.
27. An early reply would help us to help you.
28. Our services are at your disposal.
29. We look forward to the pleasure of serving you.
Task 3. Write your own reply to a letter of enquiry. Use the example.
Reply to Enquiry (Example)
Dear Sirs,
Replying to your enquiry of 25 January, this year, we have pleasure in confirming that we can offer you services in placing your client's advertisements in magazines published in France.
You will find enclosed with the letter the brochures with full information about the magazines you requested, a sample of one of the magazines and our revised price list.
We have to assure you that these magazines are in great demand among the people and the youth especially.
We look forward to the pleasure of serving you.
Yours faithfully.
Task 4. Read these replies to enquiries. Translate them into Ukrainian
