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Chapter 4. Demand and supply, and the Market Section 1. The Market Key vocabulary

1.Read and remember the following words

demand – спрос

supply - предложение

arrangement – устройство, организация

adopt - приспосабливать

stall – ларек, прилавок, лавка, киоск, палатка

operate – работать, функционировать, управлять, действовать

on behalf of – от имени

superficially - поверхностно

ensure – обеспечивать, гарантировать

interaction – взаимодействие

2. Find equivalents in Russian

resource allocation, stock the shelves, make a purchase, antique auctions,

to perform the same economic function, to be considered separately, greatly exceed, guide society

  1. Give English for the following

посредник, осуществлять коммерческую сделку, предоставить потребителям выбор, назначать цену, определять цены, установление, модель типичного рынка, поведение продавцов, поведение покупателей.

Text

  1. Listen, read and translate the text

The market

We defined markets in a very general way as arrangements through which prices guide resource allocation. We now adopt a narrower definition.

A market is a set of arrangements by which buyers and sellers are in contact to exchange goods or services.

Some markets (shops and fruit stalls) physically bring together the buyer and the seller. Other markets (the London Stock Exchange) operate chiefly through intermediaries (stockbrokers) who transact business on behalf of clients. In supermarkets, sellers choose the price, stock the shelves, and leave customers to choose whether or not to make a purchase. Antique auctions force buyers to bid against each other with the seller taking a passive role.

Although superficially different, these mar­kets perform the same economic function. They determine prices that ensure that the quantity people wish to buy equals the quantity people wish to sell. Price and quantity cannot be considered separately. In establishing that the price of a Rolls-Royce is ten times the price of a small Ford, the market for motor cars simultaneously ensures that production and sales of small Fords will greatly exceed the production and sale of Rolls-Royces. These prices guide society in choosing what, how, and for whom to purchase.

To understand this process more fully, we require a model of a typical market. The essential features on which such a model must concentrate are demand, the behaviour of buyers, and supply, the behaviour of sellers. Then it is possible to study the interaction of these forces to see how a market works in practice.

Language practice

1. Answer the following questions for general understanding

1.What is a definition of a market?

2.What are the types of markets?

3.What is the function of a market?

4.What is a major motive for consumers to buy?

5. What are the essential features of a market?

2. Match the word and the definition

market

one that offers for sale

buyer

the act or process of substituting one thing for another

seller

the creation of utility; esp: the making of goods available for use

production

the area of economic activity in which buyers and sellers come together and the forces of supply and demand affect prices

exchange

An individual acquiring possession, ownership, or rights to the use by payment

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