Vocabulary:

advantage - перевага, вигода

disadvantage – завада, невигідне становище

entertainment - розвага

convenient – зручний, придатний

mere - простий

turn on - вмикати

passive - пасивний

dominate – переважати, домінувати

broke (от break) down – руйнувати, ламатися

argument – доказ, аргумент

violence - жорстокість

ads (advertisements) - реклама

Answer the questions:

1. What advantages does television have?

2. What disadvantages does television have?

3. What did my friend find when his TV-set broke down?

4. What do they sometimes show?

Topic 23. Mass media

Mass media or mass communications are the press, radio and television.

Every day we read newspapers and magazines, listen to radio and watch TV. Nowadays there are so many newspapers and magazines, radio stations and TV channels that we have to be very selective and give preference to some of them,

What newspapers and magazines do I prefer to read? I like to read the following newspapers: "Komsomolskaya Pravda" ("Komsomol Truth"), "Nezavisimost" ("Independence"), "Argumenty i Fakty" ("Arguments and Facts"), "Vetchirni Kyiv" ("Evening Kyiv").

Several periodicals are available in English. They are "News from Ukraine" and "Ukraine magazine". As far as newspapers are concerned they may be daily, or weekly. Magazines may be weekly, monthly and quarterly.

The newspapers and magazines I read are the most readable and have a large readership or circulation. For example, "Argumenty i Fakty" has a circulation of more than 23 000 000. It is the largest in the world. The newspapers contain and give coverage of local, home and foreign affairs. Their publications deal with very burning problems of our history, latest events and forecasts for future. They also touch upon cultural, sport news. I like the way they present different points of view, approaches to the problems, My parents and I subscribe to some periodicals, so we are subscribers. "We buy some of newspapers and magazines in a kiosk.

I often listen to radio, especially in the morning before I leave for school. I prefer to listen to "Mayak" ("Lighthouse") or "Promin" ("Ray") programmes. They broadcast much news and music. I like to listen to weekend programmes, some of them are very amusing and entertaining.

As to the TV, we have 4 channels. I prefer to watch youth programmes.

In addition I like to see interesting films. They might be feature, adventure, scientific, horror, cartoon and other films.

I enjoy seeing Walt Disney's cartoons. Now and then I like to see the programme "Love at First Sight", It is an enjoyable and entertaining one.

Vocabulary:

mass media, mass communications – засоби масової інформації

to be selective – бути розбірливим

to give preference to – віддавати перевагу

periodical – періодичне видання

daily - еежедневный

weekly – щотижневий, тижневик

monthly – щомісячний, щомісячник

quarterly - щоквартальний

readable - цікавий

readership - читачі

circulation - тираж

to contain - містити

to| give| coverage| – освітлювати

local| affairs| – місцеві події

home| (national|, domestic|, internal|) affairs| (events|) – внутрішні події, події в країні

foreign| (international|, world|) affairs| (events|) - зарубіжні події, події за кордоном

to| deal| with| - розглядати|розглядувати|

а burning| problem| – актуальна проблема

forecast| - прогноз

to| touch| upon| – зачіпати

to| present| – подавати

approach| - підхід

to| subscribe| to| – підписуватися