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The BBC

British Broadcasting Corporation broadcasts radio and television programmes to audiences in Great Britain and Northern Ireland. It also broadcasts programmes in English and 35 other

languages to other countries in all parts of the world.

The BBC has 4 national radio networks for the United Kingdom. Radio l and Radio 2 each provide continuous programmes of light and popular music. Radio 3 offers a range of classical documentaries, drama and programmes on the arts and science. Radio 4 provides the principal news and information services. Also, Radio 4 offers drama, music and broadcasts for schools. Northern Ireland, Scotland and Wales have regional radio services. England has 32 local radio stations. BBC television has 2 national channels and regional channels for Scotland and Wales.

The BBC is a public corporation and operates under a royal charter. It has complete independence in the conduct of its radio and TV services. The British people believe that the BBC must remain independent of political parties.

The British government organized the BBC in 1927 under the term of a royal charter. The Queen appoints 12 governors, who are independent of politics, to determine the BBC's general policies. A director-general heads the BBC and is responsible for carrying out those policies. Eleven directors assist the director-general, and each is responsible for one aspect of the BBC's work.

American Television

TV dominates the life of the American family most of the time. The TV set is not only a piece of furniture, but "one of the family". It is also a habit-forming drug, impossible to resist. An American scientist said that television is a "chewing gum for eyes and ears".

There are many serials on TV in the USA. They may run for one or two month, or even a year and arise viewers' interest. For example, "Lucille Ball Show", the recode-holder of American television, ran for 23 years. This genre is very popular because it touches on feelings common to all people - kindness, a mother's concern for her son and a father's for his daughter.

TV games - quiz shows - attract a large audience, too. During TV quiz programmes viewers answer different questions. There is a lot of education on television. For example, you can take a TV course in history, political economy, management, banking and in many other subjects, or learn a foreign language by TV. Educational TV films and programmes are shown at schools and colleges as a part of curriculum.

There is a lot of advertising on American TV. Some of the TV stations are owned by big corporations or individuals. The owners can advertise whatever they choose. To advertise their goods commercial firms buy TV time. Here is the list of the biggest TV companies:

ABC (American Broadcasting Companies)

CNN (Cable News Network)

CBS (Columbia Broadcasting System)

Fox Television

NBC (National Broadcasting Company)

PBS (Public Broadcasting Service)

TNT (Turner Network TelevisionO

Westinghouse Broadcasting Co.